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MARKETING EXECUTIVE AND MENTOR

Volunteer ****-Present

Working with several non-profits (SOARD, SCORE, The Mom Project) and individuals to provide guidance and business planning support

• Develop and execute marketing plans to drive onsite (to retail operations) and online traffic including social media and digital marketing

• Review, analyze and contribute new business plans for start-ups and small businesses; primary focus is on product development, marketing strategy and pricing strategies

• Act as mentor and advisor to individuals re-entering the workforce and recent college graduates

DIVISION PRESIDENT

Beazer Homes / 2017-2019

With P&L responsibility, led the operation of the Division including the integration of an acquired private builder

• Completed the acquisition integration from a staffing, process, product, land development and systems perspective

• Improved the performance of the division including an increase in revenue, margin and EBIT

• Established processes and implemented technology solutions to reduce costs, overheads and cycle time

• Increased customer acquisition through targeted B2B and B2C marketing, channel development and engagement

• Defined and implemented initiatives improving the customer experience and increasing referrals

• Developed and executed market and buyer analysis to define land and product strategy

ENTER YOUR JOB TITLE HERE

Company Name / 2015-2016

B ACHELORS DEGREE

Durham College

Communication Arts

B ACHELORS DEGREE

University of Western Ontario

Psychology/Business

Demand Generation

Digital/Mobile Marketing

Social Media Marketing

ECommerce

Brand Management

Marketing Strategy

Research & Analysis

Product development/management

P&L Management

B2B and B2C

CRM and marketing automation

Leadership

678-***-****

admqsu@r.postjobfree.com

13154 Overlook Pass, Roswell GA

Linkedin.com/in/kathi-James-

2b47a05

Accomplished and entrepreneurial Chief Marketing Officer, known for leading business transformation. Marketing leadership experience in multiple industries including telecom, transportation, real estate, oil and gas, technology and communications and in omnichannel marketing including retail, digital, third-party and eCommerce (DTC). Collaborative leader who focuses on people, processes and driving profits. Exceptional ability to attract, assess, mentor, inspire and develop employees to create winning teams. S U M M A R Y

W O R K E X P E R I E N C E

E D U C A T I O N

S K I L L S

M A R K E T I N G E X E C U T I V E

K A T H I J A M E S

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SalesForce (SFDC)

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Eloqua

Sprinklr

AdBuilder

Neustar

Adobe Illustrator

Adobe Acrobat

Sage500

S K I L L S W O R K E X P E R I E N C E C O N T I N U E D CHIEF MARKETING AND SALES OFFICER

Beazer Homes / 2008-2018

Accountable for the definition and development of the organization’s B2B and B2C demand generation strategies, brand positioning, digital/social media marketing, product and service development, go-to-market strategies, consumer research and the implementation of marketing and sales technology solutions

SVP – MARKETING AND SALES

Levitt & Sons / 2006-2007

CORPORATE VICE PRESIDENT – MARKETING, SALES AND SUPPORT SERVICES Morrison Homes / 2003-2006

VICE PRESIDENT – MARKETING, CONSUMER APPLICATIONS

BellSouth / 2000-2002

SENIOR PARTNER, MANAGING DIRECTOR - eCOMMERCE

J. Walter Thompson / 1998-2000

EXECUTIVE DIRECTOR – MARKETING PROGRAMS AND ANALYSIS USWest / 1996-1998

MANAGING DIRECTOR – MARKETING (Logistics, eCommerce & Catalogue) FedEx / 1989 -1996

MANAGING DIRECTOR – MARKETING

FedEx Canada / 1989-1993

TEXACO CANADA

Sales Supervisor (Retail) / 1984-1989

M A R K E T I N G E X E C U T I V E

K A T H I J A M E S

R E F E R E N C E S

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Available upon request

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