DAVID REYNOLDS

**** ********* *****

Murphy, TX *5094

Mobile: 972-***-****

EXPERIENCE:

Nov. 2020 - ACADEMIC PARTNERSHIPS – Dallas, Texas

PRESENT As a leader in online education, Academic Partnerships is focused on facilitating the goal of scalable online program growth for university partners while supporting the success of their students.

Nov. 2020

- PRESENT Sr. Graphic Director

•Responsible for creating online education assets such as flyers, emails, web pages, sales materials and social request.

•Work closely with team leads to entice new students to expand their skills and careers.

Oct. 2019 - WISTERIA – Farmers Branch, Texas

PRESENT Furniture and décor retailer focusing on unique pieces from around the globe for interior and exterior spaces.

Oct. 2019

- July 2020 Sr. Art Director

•Responsible for concepting, design and production of magazine ads, direct mail pieces, postcards, cover wraps for mailers, store signage, website, emails, display ads and all social request including Facebook ads and overlays.

•Organize daily workload for myself and designer

•Changing processes and creating templates to gain efficiencies

•Supervise 1 Designer

Aug. 2019

- Oct. - 2019 Contract Art Director

•Brought in to help grow and elevate their print and digital experiences for customers.

•Concepted new ideas for all channels (listed above).

Mar. 2019 DAVID REYNOLDS DESIGN – Murphy, Texas

- Sept. 2019 Due to my lay-off from Pier 1 Imports I reached out to several creative placement groups and past co-workers to see what new opportunities were out there.

May 2019

- Sept. 2019 Lane Bryant & Cacique Intimates

•Created email template (header and footer) to be used in all customer facing emails.

•Worked with VP of Creative and Creative director, remotely, to make them more user friendly and consistent.

•Created Facebook Offer Ads and Emails for Reactivation Campaign

Sept. 2019

- Sept. 2019 American Thoracic Society

•Created InDesign presentation for medical group/trade show.

July 2008 PIER 1 IMPORTS – Fort Worth, Texas

- Mar. 2019 Furniture and décor retailer whose passion was to showcase the different styles available to decorate your home.

July 2014

- Mar. 2019 Creative Director

•Interacted daily with CEO, CMO, VP of Creative and department leads to create relevant and new marketing materials to meet business objectives.

•Objective was to concept, design and execute marketing campaigns for all print, store and digital requests. This included mailers, postcards, blow-ins, interior and exterior store signage, website, social media, online videos, editorials and emails.

•Responsible for the consistency and accuracy of all creative materials in both print and digital channels.

•Worked closely with site, email, credit, mailer and social teams to drive personalization with dynamic content, innovation and brand positioning.

•Experienced in effectively collaborating with print, ecommerce, UX, visual merchandising, social & photography leads to create a seamless omni channel approach to projects, resulting in reduced costs and eliminating duplication of efforts.

•Understands design principals and disciplines, including layout, color, contrast, tone and typography.

•Worked closely with copy team to ensure that concepts were on brand and relevant to the customer.

•Applied disciplined messaging hierarchy and prioritization within creative to drive targeted consumer behavior to achieve business objectives.

•Strong organizational & presentation skills with attention to detail.

•Constantly multi-tasked and re-prioritized projects under tight deadlines.

•Excellent interpersonal, communication, people management and team skills with a unique ability to collaborate and build productive working relationships with partners, management and staff.

•Developed creative processes that fostered on-strategy results. This included managing design, copy, review, routing and release to production timelines of all print and digital materials. With these processes the team became more productive and met ever-changing deadlines 100% of the time.

•Supervised 4 Sr. Art Directors, 2 Art Directors and 2 Designers

July 2012

- July 2014 Sr. Art Director – Digital

•Worked closely with Photo Studio Director and Lead Photographer to create guidelines and processes for lighting for all photography. This included full room environmentals, small set ups and silhouettes.

•Partnered with Ecommerce, Site Merchants and UX teams to increase click-thrus and sales by shooting all product in small environmental scenes.

•Concepted and designed website, online editorial, email, display and social assets including online videos.

•Worked closely with print Creative Director and store materials Sr. Art Director to ensure all teams worked efficiently to minimize duplication of materials produced and have consistent messaging.

•Set up processes and “hit dates” with copy team, designers and production that allowed us to expand bandwidth of projects.

•Able to utilize inside talent to fulfill newly created roles saving overhead. Worked closely with outside agencies to submit new talent as necessary.

•Supervised 4 Art Directors, 4 Designers, 1 Stylist & 1 Copywriter

July 2010

- July 2012 Art Director – Digital

•Worked closely with staff and freelance stylist to concept and create branded imagery/photography used in emails, display, online editorials and website.

•Responsible for concepting, planning, photo art direction and layouts of all materials.

•Supervised 3 Designers

July 2008

- July 2010 Designer – Digital

•Sole designer responsible for email, display and website creative.

•Worked closely with Senior Art Director and Web Production Artist to create on brand, production ready files.

Mar. 2006 Z DOG DESIGN – Murphy, Texas

- July 2008 Started design company to work with retail clients on various projects.

Owner

•Creative lead for concepts, design and production for retail clients including: BMC Capital, Wink Cosmetics, Basecamp 4 and Adobe Apparel.

•Projects included design and production of company brochures, packaging, POP displays, web pages, magazine ads, postcards, t-shirts, display ads and logos.

June 1993 IMEDIA – Malibu, California

- Mar. 2006 Advertising agency who had a wide range of consumer-based clients.

Art Director

•Worked closely with account leads for product development and photography for consumer based goods. Clients included American Express, L.A. Eyeworks, L.A. Dodgers, Ringling Brothers, Fed Ex, Key Brands International, Fing’rs, Pet Pro and Hollywood Previews.

•Projects included design and production of magazine ads, packaging, brochures, CD-Rom interfaces, CD-Rom disc labels, CD-Rom booklets, POP displays, TV spots and instructional pamphlets.

•Supervised 4 Designers

EDUCATION: California State University, Northridge – Northridge, California

Bachelor of Arts, Graphic Design – 1994

Los Angeles Pierce College – Woodland Hills, California

Associate in Arts, Graphic Design – 1990

CAREER

SUMMARY: Highly experienced in directly managing, mentoring and building teams. Excellent communication, presentation and people skills. Strategic and conceptual thinker with love of storytelling with an omni channel approach. Solid understanding of how to achieve business objectives while meeting an expected brand standard. Skilled overseeing relationships with brand consultants and interactive agencies. Experience in print, interactive design, social media and direct marketing.

Agency experience allowed me to learn early in my career that you have to be skilled at handling ever changing deadlines, working with various personalities and departments, and to strive for producing customer enticing pieces. As my career progressed, I was able to get into a large retail company, Pier 1, at the ground level. Starting with a very small team as a digital designer I was able to lean on my agency experience to work with peers, direct reports, management and outside agencies. I was able to work closely with the studio director, photographers, visual merchandisers and other groups to grow the brand.

My experience in an omni-channel environment and a positive attitude allowed me to build, work with and lead both creative digital and print teams. Projects ranged from email to site to catalog. As I mentioned, starting as a designer, I was able to learn what it takes to produce assets and grow the team to cover all of the requests in an efficient and cost-effective way. Paying close attention to the skills of individuals allowed those direct reports to grow in their careers and our group to take on more projects, while maintaining the same headcount.

My job functions included the design and execution of all creative assets. I worked closely with the team to concept, photograph and produce all marketing materials. I believe one of my strengths is partnering with other teams/directors and building off each other’s requests and ideas.

Personally, I am a very creative person who looks for ideas in all aspects of my life. Seeing things while driving in the car, watching a movie or looking at Pinterest spark ideas constantly. I strive to be efficient and feel there is always room for process improvement to allow a person and/or team to grow. I am a super-organized team player who always has a positive attitude and am more than willing to jump in and work on any and all projects. The thing I love the most is the challenge and succeeding as a team.

HOBBIES: Spending time with my wife, Golf, Yardwork, Exercising, Fishing and Hunting.

SALARY: See Compensation Profile

COMPUTER SKILS: Highly proficient in Adobe Photoshop, InDesign and Illustrator. Very comfortable in Microsoft Word, Excel and PowerPoint.

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