Michael J. Pallerino

**** **** ****** *****

Cumming, GA 30040

678-***-****

adml0w@r.postjobfree.com

Professional Summary

I am a highly focused, seasoned, award-winning content specialist with considerable experience in all stages of print, digital and marketing-related content. I am skilled at managing all facets of the content cycle, including budgeting, production coordination, digital content, social media management, etc. I am experienced at managing both staff and freelance writers. Over the years, I have become proficient in writing content in a number of forms, including in-depth features, short reads for a digital audience, website content, marketing and promotional copy, etc.

Core Qualifications

•More than 30 years of editorial experience in print, digital and marketing formats

•Ability to manage all aspects of the content development process

•Excellent command of writing and editing process

•Proficient in proofreading techniques and writing guidelines

•Experienced at writing for print, digital and social media platforms

Publication Development — Develop content and publishing strategies

Strategic Consulting — Help formulate business plan and sales strategy development

Writing & Editing — Create content for print and web communication mediums

Book Writing & Editing — Assist in the development and production of books, eBooks and manuscripts

Specialties: Content Consultant/Media Specialist

Experience

August 2008 — Present, Principal, mpallerino Services LLC

• mpallerino is a media/content consulting company that assists brands with their publishing, web and marketing content. Client work includes F&J Publications; Conduit Inc.; Ethica; Business Nitrogen; the International Union of Bricklayers and Allied Craftworkers (BAC); Diamond Directors; L.E.A.D.; Communicators Inc.,; and Strategem Inc. Leading brands include Canon Solutions America, FUJIFILM USA, CooperVision, the Association of Print Technologies (APTech), IDOC, Insightful Accountant, among others.

Services include:

• Publication Development — Develop content and publishing strategies

• Strategic Consulting — Help formulate business plan & sales strategy development

• Writing & Editing — Create content for print, digital and social media mediums

July 2007 — July 2008, Managing Editor, Business to Business magazine

• Managed the day-to-day production schedule for the monthly business publication and assisted in the daily update and production of its online version. During my tenure, I profiled a number of business leaders, including Arthur Blank (Atlanta Falcons), Bob Nardelli (The Home Depot), Herman Russell (H.J. Russell & Co.), and Frank Wren and John Schuerholz (Atlanta Braves).

April 2001 — April 2006, Co-founder/Editorial Director, Sporting Kid Publishing

• As the former co-founder of Sporting Kid Publishing, I helped start SportingKid magazine (which eventually became the official publication of the National Alliance for Youth Sports “NAYS”) and SPORTS EDGE magazine. I was responsible for driving the editorial direction of both publications. As an editor in the sports product industry, my monthly editorials consistently garnered national attention from USA Today, The Wall Street Journal, ESPN Magazine, Sports Business Journal, Businessweek, CNN, among others.

•March 1999 — June 2001, Editorial Director VNU Business Media

•September 1995 — March 1999, Editor, Swimming Pool & Spa Age

•June 1992 — September 1995, Managing Editor, Sports Trend

•April 1989 — September 1992, Communications Specialist, Metro Atlanta Chamber of Commerce

•September 1986 — April 1990, Assignment Reporter, Marietta Daily Journal

Education

Indiana University of Pennsylvania, Bachelor of Arts in Journalism, Indiana, PA, 1985

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