Debra M. Baird

Lake Worth, FL, ***** • 410-***-****

admky5@r.postjobfree.com • LinkedIn-Debra Baird

Marketing Executive

Dynamic Marketing Executive with more than 15 years of expertise innovating programs and promotional strategies that enhance company performance.

Adept in leading the development and implementation of integrated marketing campaigns, enforcing brand standards, as well as managing cross-promotions and strategic partnerships. Recognized for building solid brands using integrated marketing methodologies. Key contributor to strategic business planning with experience leading, managing, and developing long-range growth plans. Demonstrated ability to communicate effectively with all levels of professionals.

Areas of Expertise

Digital Marketing

Revenue Generation

Cross-Functional Leadership

B2B & B2C Marketing

Promotional Events

Effective Communications

Product Development

Search Engine Optimization

Relationship Building

Accomplishments

Secured a savings of $90K through expert negotiation and management of vendor contracts.

Pioneered a sales revenue increase of 38%, going from $10.9M to $15M over the course of one year.

Successfully launched campaigns with a sales ROI of 286% at the gross profit level with $1.7M in sales and $515K in gross profit.

Career Experience

Morris Advertising – Lake Worth, FL May 2019 – Present

Vice President of Marketing and Communications

Establish B2B and B2C marketing and communications programs utilizing social media, email, website, promotional events, print, and video. Facilitate marketing budgets that support business objectives. Direct strategic and tactical marketing programs for industrial and consumer companies, expertly managing social media, SEM, digital, and SEO marketing.

Achieved regional recognition as the industry leader for a group of high technology service centers.

Aldes North America – Bradenton, FL January 2018 – April 2019

Marketing and Communications Manager

Handled all SEM, multichannel, as well as digital marketing and communications for residential and commercial building products that improve indoor air quality. Formulated a marketing budget to guarantee all goals were met for local, state, and national sales. Collaborated with senior management on the development of strategic and tactical marketing programs for all sustainable products. Monitored all public relations and image-building materials, such as building positive relationships and instituting awards programs with key trade organizations. Orchestrated VIP Customer Appreciation Social Events for more than 200 top customers during the AHR Expo. Cultivated a new tradeshow booth and materials for participation in the largest mechanical industry trade show, the AHR EXPO in Atlanta, GA and Chicago, IL.

Championed the delivery of record-setting search engine optimization and search engine marketing responses and results.

Stabil Products, Inc. – St. Petersburg, FL April 2016 – January 2017

Vice President of Marketing

Headed content development and institution of marketing plans through digital, direct mail, print, email, video, SEO, website, and SEM. Established tactical marketing programs in partnership with senior management. Regulated public relations and image-building materials, including the implementation of national recognition and awards programs. Fostered positive relationships with key trade organizations and media outlets.

Amplified sales by 25% in one year through strategic marketing and communications.

Recognized with numerous online and industry-leading awards such as PCI’s Custom Solutions Award of Excellence.

Successfully launched a high-end line of consumer products that enhance living spaces.

Comm-Tronics, Inc. – Glen Burnie, MD October 2012 – December 2014

Director of Marketing

Cultivated new quality brand images and innovative marketing positions for this high-tech products and services company. Generated new business with eight University of Maryland Centers over seven months. Created and instituted a CRM program that met all client objectives. Led the implementation of all public relations and advertising programs within tight budgets and time constraints. Partnered with senior management in the development of all tactical and strategic marketing sales goals.

Achieved a 137% sales revenue increase from 2012 to 2014 through the development of advertising, marketing, and public relations programs for the company.

Grew repeat business by 50% and quadrupled backlog from $468K to $1.92M in one year by promoting services that increase client satisfaction and enhance workplace communications and efficiency.

Slashed marketing costs by 12% through the negotiation of lower prices from vendors and the establishment of co-op ad programs that secured supplier funding.

Morris Advertising – Reisterstown, MD May 2006 – September 2012

Director of Marketing and Sales

Headed regional and national marketing programs focused on identifying marketing goals and strategies. Held responsibility for managing communications personnel and maintaining marketing budgets. Expertly managed teams that increased revenue and generated brand loyalty through the production of successful campaigns for video, social media, TV, SEO, internet, SEM, radio, and trade show advertising.

Bolstered sales from $11M to $19M for Comfort Systems USA through the creation of innovative marketing and public relations programs targeted to strategic regional clients.

Streamlined the management of regional and national marketing for Luxaire, a $70M consumer products manufacturer, leading to a 50% production growth over one year and a 49% increase in sold units.

Spearheaded a sales volume increase from $45M to $60M in 11 months through targeted marketing of the York National Accounts Group.

Generated a $3M contract for The University of Maryland through the creation of a website and internet program for American Combustion Industries.

Established a newsletter program for York International that secured the Brooke Army Medical Center project, a $6M building controls project in Texas.

Brothers Services Company – Hampstead, MD March 2005 – April 2006

Marketing Director

Directed marketing and communications for all company business units. Implemented innovative marketing and sales strategies. Supervised sales leads for the residential and commercial roofing divisions, the new construction group, the new remodeling group, and the service division. Managed the production and costs of 25 outside resources including digital and print media suppliers.

Achieved an increase in residential sales leads of 233%, from 1,797 to 4,195.

Grew the commercial division by 31%, increased new construction group revenue by 43%, doubled the remodeling group’s sales from $1 million to $2.17 million in less than a year, and increased service division sales from $600K to $1.2M.

Generated and managed a $640K marketing budget through the launch of new consumer products and services.

Education

Bachelor of Science in Business Management & Marketing, University of Maryland Global Campus, GPA: 4.0

MBA Business Courses, Loyola University Maryland

Diploma in Advertising, The Charles Morris Price School of Advertising

Social Media Strategist, Career Academy

Licensure & Certifications

SEO Certification, Expert Rating

Real Estate Sales License and Real Estate Training, Pennsylvania State University

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