Executive Resume

Robert W. Angell, Jr.

**** ********* **. *******, ** 95765

Phone: 916-***-**** Email: admblf@r.postjobfree.com

Leadership Profile

Sales and Marketing Executive, Strategic Planning, Targeted Marketing, Marketing

Program Launch, Sales Penetration Tactics, Sales Team Building, Program Development

Visionary, results-driven sales manager with a demonstrated record of success in creating marketing initiatives to penetrate new markets, strengthen existing market presence, and drive sales to new heights. Proven excellence in diverse start-up, high growth, reorganization, and turnaround situations. Innovative leader in pioneering a unique marketing and service program that targeted major chain retailers and generated a revenue/profit increase of over 100 percent for four consecutive years. In-depth experience in new business development, including the ability to break into government agency markets. Expertise in forging relations, strategic alliances and business development partnerships. Known for the ability to steadily elevate name/brand recognition, recruit/develop top-producing sales teams, control costs, and exceed sales goals and other organizational objectives. Focused on developing strategic alliances to take advantage of emerging trends/business opportunities. Accomplished motivator and team-builder.

Professional Experience

Gold Country Distributors, Inc.

Grass Valley, California

President / Owner

2006 – October 2020

Purchased existing, unprofitable 16-year-old food and dairy distributor which serviced restaurants,

C Stores, chain grocery and drug stores. Turned losses into profits in less than 3 years by adding new accounts, new products and completely changing the way the original owner ran his business. Always hunting for new, unique products to offer resulted in one of the broadest lines of yogurt, toppings and paper good products in the industry – a true “One Stop Shop” to fulfill all of the store’s needs.

My main responsibility besides overall management of office staff, drivers and warehouse personnel was securing new accounts and taking care of current accounts to ensure they continued to purchase from Gold Country Distributors. In addition to sales and management, I also oversaw product purchasing, marketing and logistics.

Designed a full line, color yogurt industry catalog unlike any other the distributor.

Assisted in purchasing by negotiating pricing with our suppliers to provide a competitive advantage and increase company profitability.

Increased average dollars per delivery stop from $150 to $500.

Redirected company focus via new product offerings to increase annual sales from $1.5M to $6.2M.

Optimized order pulling and packing to reduce labor by over 25%.

APB Business Products

Sacramento, California

Vice President

Assisted in forming this start up office supply distributor focused on sales to the State of California.

Drove sales over $400,000 in only second year.

Setup procedures, trained and directed our sales team to methodically call State of California agencies to explain our new lower cost, next day delivery office supply program.

Model Specialty, Inc.

Stockton, California

President / Sales and Marketing Director

Directed all new business development within a nine-state, $8-million region. Orchestrated marketing initiatives to strengthen the company's market presence within the industry. Developed, negotiated and closed strategic contracts with major mass merchandisers. Met regularly with district and store managers to present new products and promotions. Created formal, professional sales presentation booklets, ad slicks for major chains, and sales call-forms for salespeople. Recruited, hired, trained and motivated 25 sales representatives. Established service/pricing programs for independent retailers and assisted in day-to-day decisions concerning product purchasing/pricing, office/warehouse management, special promotions, and resolution of client problems.

Developed unique marketing and service program targeted at major chain retailers that generated a revenue and profit increase of at least 100 percent for the first four years.

Captured major contracts with Longs Drug, Sav-On/OSCO Drug, Walgreen Drug, Fred Meyer Stores, and Michael’s Crafts. Produced 80 percent of the revenue base for the company.

Conceived and executed a successful sales penetration strategy targeting independent retailers. Immediately expanded customer base and increased revenues by 20 percent.

Grew sales force from 5 to 25, increasing revenues from zero to $5 million in the first four years. Developed and implemented hiring, training, and servicing procedures for sales representatives that produced 95 percent account retention.

Expanded distribution to the eight western United States. Subsequently achieved the rank of the fourth largest industry distributor ($8,000,000/year) in the U.S.

Achieved significant cost savings by developing independent representative program and compensation package; eliminated redundant positions

Led numerous motivational sales events, meetings, and conferences.

Education

B. S. in Business Administration, University of Arizona

Activities

Rotary Club, 20-30 Club of Sacramento—former board of directors member; chairman and co-chairman of major/minor fundraising projects and events.

Alumnas of Delta Tau Delta Fraternity.

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