EDUCATION

Medical Aesthetics, Master Aesthetics, Cosmetology, Barber, Make-Up Artist,

Bon Losee, Marinello & Vidal Sassoon – 2000 to 2002

L’Oreal Pro-Team CE Artist & Designer 2007-2013

PTP International Student Study Abroad Dual Emmersion, SDCC, Generals

WSWS & EWU Business, Marketing

PTPI Student Ambassador and Kings College Scholarship - London UK 1997 to 2000

EXPERIENCE

*Ulta Beauty Salon & Spa Manager

2017-2018

Salon, Make-Up and Spa Manager

Salon, Spaand Make-Up Manager

*Salon Services NW 2018-2019

Business Consulting Limited (Medical, Surgical, Dermatology, Medical Aesthetics)

June 2017-Present

Salon, Spaand Make-Up Manager

Ultimate Sports Perfomrance Medical Center, responsibiites included business development,

marketing, branding, patient acumen, retention, staffing, education.

Plastic Surgery, Dermatologyy, PT, Orthopeadics:

Developed sales and marketing strategies and recruit, train and staff new

teams for pivotal flip for brand focus on builidng Ulta Beauty Professional Spa & Salon.

Proven track record for Medical ClinicSpas, Estheticians, Salons, Stylists growth, client

retention and sales.Strategically developing business acumen, marketing, branding, PR and client

retention. Through client’s tandards and execution of client’s specific needs.

*Director of Business Development, Marketing & Creative

US MRI, Salt Lake MRI, U.S. Sports Medicine• June 2015- May2017

Responsible for all Medical Imaging business acumen and all creative and Re-branding

U.S. MRI and U.S. Sports Medicine. Documented 40-122 percent consistent growth

over 22 months. Corporate branding execution, marketing plans and strategies. Utah and specialty

specific marketing analysis, strategy, training, account acquisition. Project manager of

HIPPA compliant medical practices, assisted Billing Director and CFO in insurance

coverage acumen and education. Department budget and finance management. Customer

service team training, leadership and development. Director of U.S. Sports Medicine

hysicians, medical staff, event coverage, clinic and athlete care.

U.S. M RI & U.S. Sports Medicine the Diagnostic Sports Imaging has led the

nation in forward thinking health care business models. We are the Official

Medical provider to the US Olympic Ski, Snowboard and Free Skiing teams

as well as USA Soccer & Wrestling.

IMAGING SPEACLIST:

GE 1.5 Tesla MRI

Hitachi Open 1.2 Tesla MRI

DIGITAL X-RAY

*DaVinci Laser

Director of Sales, Worldwide 2007-2014

As a specialist and director of sales:

DaVinci Laser, Cosmecuticals

Business Acumen/Development-

Full responsibility for P&L for account management.

Identified volume opportunities within the territory – strategized a plan to achieve

annual sales goals.

Formulated an action plan to correct problems with specific volume goals and timetables

at point of sale.

Meet or exceed all financial plans including sales and account expenses, planning

and inventory turn negotiations, capital budget and dedicated sales force payroll productivity.

Understood and analyzed competitors, market trends and general conditions

that will affected the business over the short and long term and establish strategies

to maximize brand ranking with all accounts.

In partnership with internal leaders, guide and direct training efforts that

bring value to the business and the customer shopping experience.

Account Management-

Established and maintained productive partnerships with Luxury and Medical Spa's,

Plastic Surgeons, Cosmetic Surgeons, Medical offices and management.

Achieved account sales and gross sales targets by partnering with accounts on

strategies that successfully drive both the Spa and Medical clinic business in

all channels of distribution.

Consistently analyzed business results; created and communicated clear action plans to

optimize results and ensure effective execution of operational activities for brand and

companies.

Created marketing programs in partnership with accounts and company stakeholders to

maximize sales while achieving company profit targets.

This includes: new products, exclusive products, seasonal products, core products and

the overall product mix that enables the company to maximize its retail and profit

objectives. Ensured the brand positioning in terms of image is maximized and

consistent with the brand strategy and maintained at the highest level at all times.

Team Leadership and Development-

Provided a logical and clear organization and succession planning at all levels with a view

of supporting the growth of the business and providing a potential pool of qualified,

motivated and mobile employees.

Provided strong leadership, motivation and direction to the sales force team to execute

sales generation, train counter staff and build effective partnerships that impact sales,

productivity, merchandising, execution of visual enhancements and overall brand presence.

Enhanced people development through necessary training programs, individual

development plans and other retention strategies.

Created and lead high performance teams that drove sales through achieving results.

Support, model and enhance the seamless customer service focus by creating an

environment that is friendly, helpful, knowledgeable and quick for customers and co-workers.

*DaVinci Laser-Salon-Spa

Silent Partner & Educator, Salt Lake City UT 2008-2014

(Silent partner and educator is now a non-active roll, the business has reached market

saturation and is being operated by active, operational partners.)

Staff educator and client consultant for exclusive medical laser, medical aesthetic, cosmetic

and haircare brands.

Education and Professional Products:

Capital Equipment:

DaVinci Laser XLT

DaVinci Laser Teeth Whitening Products

DaVinci Cosmecuitcals

Image Skincare

Image MD

Obagi Skincare

Obagi MD

Aloepure Skincare

L'Oreal Professional, L'Oreal Paris USA

CoverGirl

Jane Iredale

Schwarzkopf Professional Haircare

Aveda Skincare, Makeup & Haircare

Bumble & Bumble Haircare

*Arzola Spa & Salon

Creative Director/Esthetician/Stylist Coronado, CA 2001-2007

Professional medical esthetician, hair and make-up artist

Daily spa and salon operations

Created creative marketing, sales and education course for spa and salon

Directed retail sales commission goals and revenue

New client, sales and retention

Spa and salon team product education and retail sales

Aveda, Bumbmle & Bumble

Accomplishments

Stylist-Artist to Creative Director

Top sales in retail product and client retention

Acquired top industry education

Events for city board of tourism, Yacht and Golf Clubs and local Military and tourist events.

*Celebrity ProTeam Artist & Educator, Consumer Events

L'Oreal Paris (L'Oreal) & Covergirl (P&G) - Worldwide - December 2008-Present

Responsibilities

Professional & Celebrity Makeup Artist, Stylist and Consumer Educator

Corporate Events, Consumer Events, Corporate Sponsorship, VIP & Consumer Education

Professional and retail education and demonstration.

ACOMPLISHEMNTS

DaVinci Cosmecutical Sales Leader 2008-2014

DaVinci Laser Sales Leader & Educator 2010-2014

National Sales Development Leader 2007-2014

L'Oreal ProTeam Artist of 2012

Mercedes Benz New York Fashion Week

Sundance Film Festival

Entertainment Weekly

Grammy Awards

London Fashion Week

Fashion Night Out NYC,LA,SLC,PC

International Spa & Aesthetics speaker and educator

PCTV

Good Things Utah

City Weekly, Spa of the Year

SLC 100 Business Owner 201*-****-****

Groupon Merchant of the Year 2011-2012

SKILLS

Proven successful 15 year track record in brand and account management in the

Cosmecutical, Medical Aesthetic, Medical Laser and beauty industry.

10 plus years in medical sales aesthetics, haircare, make-up artistry and education.

Adept at managing multi-faceted promotional and new

product introduction calendars as well as account inventory planning and sales

analysis.

Ability to significantly impact sales by assessing business opportunities,

creating product ideas, developing marketing strategies, and follow through to

impeccable execution.

Exceptionally creative and executive with a strong entrepreneurial spirit.

Ability to exercise independent discretion and judgment in managing a fast-paced

environment adapting to change with a sense of urgency.

Demonstrated sales management track record, consistently exceeding

expectations and delivering strong, top and bottom line results with

retail partners.

A seasoned leader who exhibits excellent communication skills,

strategic planning ability, delegation, follow-up, analytical and

strong interpersonal skills.

Proven ability to effectively communicate with all levels of an account and organization.

Demonstrated experience identifying multiple business driving strategies.

Demonstrated team player who has the influencing and negotiating

skills to positively affect and implement decisions across the organization.

Demonstrated proficiency in recruiting, training, coaching and motivating a

dedicated sales force.

Demonstrated high level of integrity.

Ability to demonstrate leadership versatility, communication skills, strong persuasive,

negotiation skills and self-management.

Advanced knowledge of Word, Excel, PowerPoint and Outlook.

Ability to juggle multiple tasks, handle communications to all levels of

personnel and external clients.

Contact this candidate