Kim Bui

adm6qh@r.postjobfree.com 669-***-**** linkedin.com/in/kimdtbui/

EDUCATION:

Digital Marketing Apprenticeship 02/21 - 07/21

COOP Careers San Francisco, CA (Remote)

● Strengthening my knowledge of the digital marketing industry by developing in-demand skills and networking with peers, colleagues, alumni, and career professionals

● Analyzing KPI metrics such as CPC, CTR, Conv. Rate, CPA, and ROI by utilizing VLOOKUP and Pivot Tables to sort data

● Curating digital marketing campaigns with peers on a client project that builds brand awareness and traction to the client’s website through social media management B.S. in Business Administration - Marketing 08/18 - 08/20 California State University, Long Beach Long Beach, CA WORK EXPERIENCE:

Social Media Intern 12/20 - Present

The HomeMore Project San Francisco, CA (Remote)

● Conceptualizing a social media strategy plan and content calendar to improve brand awareness by 50%

● Managing Instagram, Twitter, Facebook, and LinkedIn accounts, increasing engagement from all platforms by 300%

● Composing social media posts across platforms in alignment with overall strategy Poke Host 11/20 - Present

Poke Paradise San Jose, CA

● Promoting services and greeted 50+ customers daily, enhancing customer experience

● Supervising 2 staff members to operate the front of the house to increase store efficiency

● Maintaining and enforcing strict and up-to-date cleanliness and social distancing policies regarding the COVID-19 pandemic to ensure employee safety and customer satisfaction Marketing Associate 01/20 - 05/20

California State University, Long Beach Long Beach, CA

● Collaborated with 4 members in creating a marketing strategy to raise brand awareness

● Facilitated brainstorming sessions and generated promotional ideas collaboratively for the promotional campaign pitch to the executives of Disney Music Group

● Conceptualized IMC plans to raise brand awareness for start-up companies SKILLS:

● Technical skills: Microsoft Office, Google Suite, Canva, Paid Social, Paid Search, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Organic Search, Organic Social, Programmatics, Media Planning & Buying, Data Analytics

● Certifications: Apple Search Ads, Google Ads, Google Analytics, Microsoft Bing Ads

● Languages: Vietnamese (conversational)