Post Job Free

Resume

Sign in

Marketing Analyst Associate

Location:
Los Angeles, CA
Posted:
June 14, 2021

Contact this candidate

Resume:

Emily Zou

Tel: +1-213-***-**** Email: adm4vn@r.postjobfree.com

Education

University of Southern California Sept 2019-Apr 2021 Major: Applied economics and Econometrics (M.S)

Core Courses: Big Data Econometrics (python, GPA:4.0); Economic Consulting and Applied Econometrics (Stata, Python, GPA:4.0) Columbia University Jul 2016 Jul 2016

Columbia Business School Venture for All Program

Qingdao University of Technology Sept 2013 Jul 2017 Major: International Economics & Trade (B.S)

Skills

Data analytics: Proficient in Tableau and Qualtrics Basic Knowledge of SQL, Python, SAS, Microsoft Excel

(i.e.Macro,VBA, Pivot Table, Vlookup; IF), Powerpoint, Word Marketing Skills: Social Media Marketing, SEO & SEM, Content Marketing, Email Marketing, Conversion Optimization, Google Analytics, Web Analytics, A/B Testing

Professional Experience

Influencer Academy Los Angeles, CA

Associate Manager Jun 2020-Present

● Launched company’s first social media and built brand awareness by creating/sharing engaging content and building a sense of community

● Replaced costly digital media agencies to save hundreds of thousands of dollars in fees; worked closely with the marketing team to create high-quality digital media in house

● Assisted with design of the company’s first website to help translate newly defined brand guidelines into a compelling and engaging web presence

China Telecom Americas Corporation Los Angeles, CA Marketing Analyst Dec 2019-Jan 2021

● Collected and analyzed customer information at current quarter in Excel; Used SAS/SQL statement to calculate KPI indexes (ie.plans customer chosen, retention rate, customer Churn Rate,etc.) to optimize marketing strategies in USC and 60% more products are sold in spring semester

● Made histogram, curve or chart based on data above by using SAS/ Tableau to prepare market reports in PPT to make contrast of the number of products sold in different regions and universities and forecast Techbow llc Los Angeles, CA

Marketing Intern Jun 2019-Jun 2020

● Created content for social media in a variety of forms, including blogs, posts, articles, newsletters for half-year on a daily basis

● Conducted extensive keyword research to find relevant keywords to optimize SEO, consistently increased by 75% more click-through rates

● Invited guests and scheduled, coordinated and hosted monthly workshops to advocate training programs and boost conversion rate of trial users to paying customers

● Communicated with subject matter experts from cross-functional teams to design learning materials to equip engineering students with knowledge and skills required by the job descriptions

● Designed a wide range of marketing collaterals including brochures, flyers, and infographics feedback, made adjustment on marketing strategies

Fro.G Sports Agent Company Los Angeles, CA

(Shareholder: former NBA champion Ben Wallace)

Marketing Associate Mar 2019-May 2019

● Assisted with the marketing and market research of new and current products in basketball education industry to create a summer boot camp designed for chinese students in high school

● Prepared basketball education market analytics and introduction of a basketball summer boot camp to develop a 10- page comprehensive pitch deck

● Worked on customer enablements to streamline the sales funnel for a high school basketball summer boot camp



Contact this candidate