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Social Media Marketing

Location:
Spring, TX
Posted:
April 27, 2021

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Resume:

YARELI REYES

SKILLS

• Corporate Communications

• Team management

• Public & Media Relations

• Marketing and Advertising

Social Media, Digital, Broadcast

Management

• Branding

MS Office, Pro Tools and Adobe

Suite

Online content strategy and

creation

Fluent in Spanish and English

(spoken and written)

• Planning and coordination

• Strong research skills

• Customer service

• Business administration

• Event execution

Senior Network Producer with over 7 years of successful experience in the art of launching brands from the ground up and utilizing marketing communications to create strategic and engaging content to position brands. Proficient at cultivating and retaining key client relationships by building campaigns with cross-departmental collaboration. Extensive background in the media industry, advertising, social media communication, public relations, corporate and strong project management organizational.

WORK HISTORY

November 2016 to May 2020

Network Senior Producer Univision Communication Inc, Houston, Texas

• Ideation of content and marketing position strategies.

• Coordinating meetings in the local and multi market level. Managed social media platforms, developed marketing content and strategies to increased engagement.

Produced original, creative content for promotional advertisements and marketing materials.

Reviewed/edited final copy for accuracy and oversaw all phases of production (social, digital, broadcast, on air...).

Proofread, edited, and evaluated final content to verify content aligned with established guidelines

Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.

Coordinating sponsor activations, commercial recordings and photoshoots...

• Grassroots and brand positioning in the Hispanic Market. Customized brand message to reach and capture target audience interest and drive engagement.

Liaison with sales on all shows monetization efforts (clients proposals...).

Coordinating sponsor activations, commercial recordings and photoshoots.

• Execution of market visits, promotional events and talent CONTACT

HOUSTON, Texas

832-***-****

adlz3g@r.postjobfree.com

January 2013 to May 2020

On Air Personality Univision Communication Inc, Houston, Texas

appearances

Assisted launching two national radio brand shows in markets with diverse audiences (Chicago, Houston and San Francisco among others)

• Maintaining good relationship with clients and audience. Creative, innovative and resourceful to meet each market requirements

Developed and utilized knowledge in multitasking,

planning, collaborating and organizing

Handled multiple phases of production from pre- to post-production

Produced original, creative content for promotional advertisements and marketing materials.

Built broadcast storylines to interest listeners and grow station audience

Customized brand message to reach and capture target audience interest and drive engagement.

Hosted events and promotional appearances on behalf of station and to increase sales for advertisers in the Hispanic market.

Presented clients with unique copy options based on overall marketing objectives.

Offered friendly and efficient service to all customers, handled challenging situations with ease.

• Advertising Voice-over work

Stayed up-to-date on all FCC requirements for various shows, adapting stories and plans accordingly

Monitored social media and online sources for industry trends

Engaged with audience members through telephone calls and personal commentary on musical selections, political happenings and other items of interest

• Communication and interpersonal skills

• Accessibility to assist other markets

Produced original, creative content for promotional advertisements and marketing materials.

Customized brand message to reach and capture target audience interest and drive engagement.

• Demonstrated respect, friendliness and willingness to help wherever needed.

EDUCATION

December 2018

BBA Business Management

University of Houston - Downtown, Houston, TX

June 2015

Associate of Arts Business

Lone Star College System, Spring, TX



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