Resume

Sign in

Marketing manager

Location:
Mumbai, Maharashtra, India
Posted:
April 26, 2021

Contact this candidate

Resume:

SUBHRO JYOTI CHOUDHURY

Contact No.: +91-983*******/859-***-****. E-mail: adly8q@r.postjobfree.com

Professional Synopsis:

A Marketing & brand management professional in the Pharmaceutical industry with comprehensive exposure in Strategic brand planning, Marketing campaigns, OTC campaign, Portfolio management, new brand launches, CRM’s and training, Team lead and Budget exercise.

12 years of experience in Pharma Marketing having exposure in domestic as well as international marketing, as well as in both Chronic and acute therapy.

Career Objective:

To obtain a challenging position in an organization that utilizes my experience in product management field including all aspects of product development, strategy, promotions, sales, pricing and packaging.

Work Experience: Marketing- 12 yrs

Working as Marketing Manager (From Dec 2019)

Signutra USA

Therapies: Medical Nutrition (Adult, Child & Diabetic Nutrition Supplement)

Major Brands – GroActiv (India), Maxvida, Groviva & Vidavance (Srilanka & Nepal)

Marketing Management

India

Lead and manage the product launch process of GroActiv from start to finish

Collaborating with NPD, Medical & regulatory team for creating the nutritional formula of GroActiv which matches the nutritional needs as well as ICMR recommendation.

Coining of the brand name, logo and package design for GroActiv.

Collaborating with the legal and trademark teams for registration of brand name.

Creating a strategic brand plan and a roadmap for execution

Gather insights on customer need patterns & develop ways for generating demand of GroActiv

Develop the complete marketing strategies, product positioning, competitive analysis & customer mix of GroActiv

Design the marketing campaigns, launch activities & promotional contents by leveraging external as well as internal data to enhance product awareness.

Maximization of marketing mix by leveraging HCP and consumer channels to improve brand perception and maximize reach to communicate GroActiv range

Designing KOL relationship and sponsorship program for GroActiv.

Develop product related training material and conducted training along with the training and medical team for internal salesforce to equip them on GroActiv

Annual Forecasting and production plan for GroActiv.

Annual budgeting for the marketing initiatives, profitability calculation and brand P&L analysis.

International Markets

Create Marketing Strategies, Promotional Campaigns and Programs to achieve Business value, Market Share and Target Growth as per plan

Drive marketing activities, scientific programs and conferences, marketing campaigns & collateral/labeling, local campaigns.

Develop programs to enhance relationships with HCPs, Dieticians and Paramedics to beat the competition

Drive robust brand plan, promotional campaigns & contents for individual brands.

Plan & execute research to gain insights, analyze market dynamics & competition identify opportunities & gaps and forecast business opportunities in various markets and launch plan for new products.

Annual Forecasting and production plan for each brand.

Financial plan: Manage resources and A&P spends in the most efficient way with constant measurement of ROI and improvement for brands & overall country portfolio.

Preparing the incentive and reward structure for the field colleagues

Evaluate and realize growth opportunities to increase sales for the portfolio, scopes the opportunity and optimize resource requirements accordingly.

Collaboration with cross functional stakeholders like NPD, compliance, training, regulatory, production, medical, purchase and IT departments for marketing processes.

Group Product Manager (October’14-November’19)

Wockhardt Ltd –ROW Division (APAC Region), Biotech Portfolio.

oTherapies: Cardio-Diabeto, Nephro and Vaccines

oMajor Brands – Glaritus, Wosulin, Wepox, Vaccines, OADs & Cardio basket

oLaunch Initiatives:

Srilanka-Corporate Launch of Wockhardt with entry in Diabetes segment

Diabetes Portfolio(Glaritus & Wosulin) in Kenya

Glaritus and Wosulin Dispopen in Myanmar, Nepal, Nigeria and Tanzania

Wepox in Uganda

Biovac A in Nepal

Wockhardt Ltd – SSD Division

oTherapy Segment: Cardio-Diabetes

oMajor Products: Wosulin, Glaritus, Cilinipar, Temax

oHandled the marketing function of WTF & DTF team reported by 2 Product Manger

Therapy Manager (February’13-October’14)

Intas Pharma, Vector Division

Therapy Segment: Cardio (Handled Acute Coronary or Critical Cardio portfolio)

Major Brands: Clavix; Clavix AS; Loparin; Terofib; Ranopill (Contributes to 37% of the total divisional sales portfolio)

New Product Launch: Clavilip (Clopidogrel + Atorvastatin)

Assistant Product Manager (July’10-February’13).

Sun Pharma International Division

Major Products:

Cardiology (Major Focused Brand): Rozavel, Repace, Cardivas, Olmezest, Lervas (Venezuela)

Diabetology: Glucored Forte, Pioglit, Volibo

Ophthalmology: Entire Portfolio (Consisting of Antiglaucoma, Tear Substitutes, Anti-infective & Viscoelastic agents)

New Product Launched:

Glucored Forte (Nepal); Volibo (Myanmar); Repalol (Kenya); Rozavel & Lervas (Venezuela); Anti infective portfolio of Ophthalmology (Nepal)

Country Coordinator:

Srilanka; Vietnam and Thailand

Therapy Segment: Neuro, Psychiatry, Cardio, Diabeto, Gastro, Pain, Onco, Gynae.

All marketing related activities; campaigns; new product identification; new launches-irrespective of therapy segment

Senior Product Executive (April’08-July’10).

Zydus Cadila- Alidac Corza Division.

Therapy Segment: Gastro, Pain, Antibiotics, Gynae

Products Handled: Pantodac IV, Providac, Encelax, Meva Group, Ibset

New Product Launched: Encelax Syrup (Lactitol), Providac Sachet (Probiotic) and Ibset (Ramosetron).

Conducted primary research for launch of Heptiza (Hepatology Division of Zydus)

Educational Qualification:

MBA (Marketing) –2008 from IBS’ Ahmedabad

B. Pharm- 2006 from Gupta College of Technological Sciences, WBUT

I.S.C. (Class XII)- passed out in 2001

I.C.S.E (Class X)- passed out in 1999

Computer Proficiency:

Working Knowledge of MS OFFICE, MS Excel, MS PPT

Working Knowledge of ORG, CMARC and SAP (Sales Module & Procurement)

Achievements:

Professional Career

Conducted ISP program in Diabetes at 3 International locations (Bangkok; Yangon & Kathmandu).

Lead the relaunch of Wosulin and Glaritus in India.

Gained MS% in IMS & Rx share of Clavix in Cardio & CPs.

Drove Clavix to growth on MAT basis after de-growth for last 2 yrs.

Launched Ibset (Oct’09) 1st Indian brand for diarrhea predominant IBS.

Launched Encelax Syrup (Oct’08) and took the brand from 68th rank to 8th rank in the Laxative Market.

Launched Clavilip & various brands in ROW markets

Academic Career

Represented IBS Ahmedabad in Management Games at Gujarat Level

Represented college in the WBUT sports meet.

Won football tournament at Intra College Football Tournament at IBS Ahmedabad.

Extracurricular Activities:

Football, Volleyball

Area of Interest:

Sports Marketing

Languages Known:

English, Hindi, and Bengali

Personal Profile:

Date of Birth: 20th March 1983

Address for Communication: A-402, Cyrstal Avenue CHS LTD,

Dattani Park, Thakur Village, Kandivali East

Mumbai-400101

Permanent Address: M-805, Bhoomi Breeze, Raheja Estate,

Kulupwadi, Borivali (East)

Mumbai-400066



Contact this candidate