SUBHRO JYOTI CHOUDHURY
A Marketing & brand management professional in the Pharmaceutical industry with comprehensive exposure in Strategic brand planning, Marketing campaigns, OTC campaign, Portfolio management, new brand launches, CRM’s and training, Team lead and Budget exercise.
12 years of experience in Pharma Marketing having exposure in domestic as well as international marketing, as well as in both Chronic and acute therapy.
To obtain a challenging position in an organization that utilizes my experience in product management field including all aspects of product development, strategy, promotions, sales, pricing and packaging.
Work Experience: Marketing- 12 yrs
Working as Marketing Manager (From Dec 2019)
Therapies: Medical Nutrition (Adult, Child & Diabetic Nutrition Supplement)
Major Brands – GroActiv (India), Maxvida, Groviva & Vidavance (Srilanka & Nepal)
Lead and manage the product launch process of GroActiv from start to finish
Collaborating with NPD, Medical & regulatory team for creating the nutritional formula of GroActiv which matches the nutritional needs as well as ICMR recommendation.
Coining of the brand name, logo and package design for GroActiv.
Collaborating with the legal and trademark teams for registration of brand name.
Creating a strategic brand plan and a roadmap for execution
Gather insights on customer need patterns & develop ways for generating demand of GroActiv
Develop the complete marketing strategies, product positioning, competitive analysis & customer mix of GroActiv
Design the marketing campaigns, launch activities & promotional contents by leveraging external as well as internal data to enhance product awareness.
Maximization of marketing mix by leveraging HCP and consumer channels to improve brand perception and maximize reach to communicate GroActiv range
Designing KOL relationship and sponsorship program for GroActiv.
Develop product related training material and conducted training along with the training and medical team for internal salesforce to equip them on GroActiv
Annual Forecasting and production plan for GroActiv.
Annual budgeting for the marketing initiatives, profitability calculation and brand P&L analysis.
Create Marketing Strategies, Promotional Campaigns and Programs to achieve Business value, Market Share and Target Growth as per plan
Drive marketing activities, scientific programs and conferences, marketing campaigns & collateral/labeling, local campaigns.
Develop programs to enhance relationships with HCPs, Dieticians and Paramedics to beat the competition
Drive robust brand plan, promotional campaigns & contents for individual brands.
Plan & execute research to gain insights, analyze market dynamics & competition identify opportunities & gaps and forecast business opportunities in various markets and launch plan for new products.
Annual Forecasting and production plan for each brand.
Financial plan: Manage resources and A&P spends in the most efficient way with constant measurement of ROI and improvement for brands & overall country portfolio.
Preparing the incentive and reward structure for the field colleagues
Evaluate and realize growth opportunities to increase sales for the portfolio, scopes the opportunity and optimize resource requirements accordingly.
Collaboration with cross functional stakeholders like NPD, compliance, training, regulatory, production, medical, purchase and IT departments for marketing processes.
Group Product Manager (October’14-November’19)
Wockhardt Ltd –ROW Division (APAC Region), Biotech Portfolio.
oTherapies: Cardio-Diabeto, Nephro and Vaccines
oMajor Brands – Glaritus, Wosulin, Wepox, Vaccines, OADs & Cardio basket
Srilanka-Corporate Launch of Wockhardt with entry in Diabetes segment
Diabetes Portfolio(Glaritus & Wosulin) in Kenya
Glaritus and Wosulin Dispopen in Myanmar, Nepal, Nigeria and Tanzania
Wepox in Uganda
Biovac A in Nepal
Wockhardt Ltd – SSD Division
oTherapy Segment: Cardio-Diabetes
oMajor Products: Wosulin, Glaritus, Cilinipar, Temax
oHandled the marketing function of WTF & DTF team reported by 2 Product Manger
Therapy Manager (February’13-October’14)
Intas Pharma, Vector Division
Therapy Segment: Cardio (Handled Acute Coronary or Critical Cardio portfolio)
Major Brands: Clavix; Clavix AS; Loparin; Terofib; Ranopill (Contributes to 37% of the total divisional sales portfolio)
New Product Launch: Clavilip (Clopidogrel + Atorvastatin)
Assistant Product Manager (July’10-February’13).
Sun Pharma International Division
Cardiology (Major Focused Brand): Rozavel, Repace, Cardivas, Olmezest, Lervas (Venezuela)
Diabetology: Glucored Forte, Pioglit, Volibo
Ophthalmology: Entire Portfolio (Consisting of Antiglaucoma, Tear Substitutes, Anti-infective & Viscoelastic agents)
New Product Launched:
Glucored Forte (Nepal); Volibo (Myanmar); Repalol (Kenya); Rozavel & Lervas (Venezuela); Anti infective portfolio of Ophthalmology (Nepal)
Srilanka; Vietnam and Thailand
Therapy Segment: Neuro, Psychiatry, Cardio, Diabeto, Gastro, Pain, Onco, Gynae.
All marketing related activities; campaigns; new product identification; new launches-irrespective of therapy segment
Senior Product Executive (April’08-July’10).
Zydus Cadila- Alidac Corza Division.
Therapy Segment: Gastro, Pain, Antibiotics, Gynae
Products Handled: Pantodac IV, Providac, Encelax, Meva Group, Ibset
New Product Launched: Encelax Syrup (Lactitol), Providac Sachet (Probiotic) and Ibset (Ramosetron).
Conducted primary research for launch of Heptiza (Hepatology Division of Zydus)
MBA (Marketing) –2008 from IBS’ Ahmedabad
B. Pharm- 2006 from Gupta College of Technological Sciences, WBUT
I.S.C. (Class XII)- passed out in 2001
I.C.S.E (Class X)- passed out in 1999
Working Knowledge of MS OFFICE, MS Excel, MS PPT
Working Knowledge of ORG, CMARC and SAP (Sales Module & Procurement)
Conducted ISP program in Diabetes at 3 International locations (Bangkok; Yangon & Kathmandu).
Lead the relaunch of Wosulin and Glaritus in India.
Gained MS% in IMS & Rx share of Clavix in Cardio & CPs.
Drove Clavix to growth on MAT basis after de-growth for last 2 yrs.
Launched Ibset (Oct’09) 1st Indian brand for diarrhea predominant IBS.
Launched Encelax Syrup (Oct’08) and took the brand from 68th rank to 8th rank in the Laxative Market.
Launched Clavilip & various brands in ROW markets
Represented IBS Ahmedabad in Management Games at Gujarat Level
Represented college in the WBUT sports meet.
Won football tournament at Intra College Football Tournament at IBS Ahmedabad.
Area of Interest:
English, Hindi, and Bengali
Date of Birth: 20th March 1983
Address for Communication: A-402, Cyrstal Avenue CHS LTD,
Dattani Park, Thakur Village, Kandivali East
Permanent Address: M-805, Bhoomi Breeze, Raheja Estate,
Kulupwadi, Borivali (East)