W

Richard

Walker

513-***-****

adlwq5@r.postjobfree.com

Clarksville, OH 45113

SUMMARY

Social Media Marketing Manager with 25-year background in content development and publication across broad spectrum of platforms.

Adept at creating business opportunities through audience engagement, relationship building and customer service.

SKILLS

Content generation and asset

management

Online marketing and advertising

Brand development and awareness

Marketing campaign management

Customer Relationship Management

(CRM)

EXPERIENCE

Social Media Marketing Manager

Blue Ash, OH

Shoot Point Blank/ Jun 2014 to Feb 2021

Created professional look and feel to organization's online presence on social media platforms to maximize reach and understanding of services for Shoot Point Blank's 28 store locations.

Promoted brand messaging through advertising on specific social media networks to reach target audience and enhance customer retention and acquisition. Created and published original content on social media networks to communicate company message.

Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities.

Monitored social media accounts for questions and feedback to provide exceptional experience for customers.

Supported Shoot Point Blank sales process by engaging appropriately, timely and knowledgeably when responding to online audience inquires and posted comments. Performed competitor analysis to identify market trends and strategy. Advertising/Marketing Specialist

Fairfield, OH

Furniture Fair/ Apr 1996 to Jun 2013

Lead the in-house advertising program and created advertising materials. Assisted in planning media buys, including TV, radio, print and digital. Created social media content and facilitated direct interaction with customers. Established production schedules and communicated project status to upper management.

EDUCATION

Associate of Arts: Commercial And Advertising Art

DMACC May 1989

Des Moines, IA

LINKEDIN

https://www.linkedin.com/in/rick-walker-33947513/