JUAN BURGOS 954-***-****, adlw5b@r.postjobfree.com,

www.linkedin.com/in/Juan-M-Burgos

Branding, Marketing, Business Development, Advertising, Communications Driving strong, sustainable marketing structures by leveraging corporate potentials and enhancing advertising solutions with innovative strategies. EXECUTIVE SUMMARY

Seasoned bilingual Marketing, Sales and Advertising Specialist. Proficient in English/Spanish

Excel in recording high marketing campaign response rate to execute product launch.

Proficient in ATL, BTL, Direct Mail, and Brand Activation.

Marketing Development through strategies across team work with Commercial and Marketing departments B2C and B2B.

AREAS OF EXPERTISE

Strategy, Marketing, Marketing Plan, Public Relations, Advertising, Management, Digital, Team Leadership, Mobile Advertising, Sales, Communications, B2B, B2C, Photography, Branding, Brand Marketing, Account Management, Advertising Agencies PROFESSIONAL EXPERIENCE

DIRECTOR OF ADVERTISING 2020-PRESENT

AVATAR AIRLINES

www.avatarairlines.com

BRAND SPECIALIST ZARA (Seasonal) 2020 (Jan-July)

GLOBAL RESPONSE

Customer service

STRATEGIC MANAGER 2009 – 2019

ZEBRA DIRECT MARKETING (Colombia)

Developed marketing and advertising strategies for clients.

Increased 15% sales with “La Musica” (Record Store).

Increased 5% sales in the lice category with Bussie Laboratory by relaunching Gamabenceno brand.

Created a direct marketing campaign for Bocagrande shopping mall with 600% ROI

Developed the Marketing Plan for Occidente Free Trade Zone as sales and marketing consultant.

MARKETING / SALES MANAGER 2005 – 2009

OFFERS & SALES (SMS Advertising) Colombia

Achieved 12.000 users with a direct response magazine advertising campaign.

Created free SMS for data base customers according to their profiles.

Negotiated with mobile carriers and structured pricing strategy and product brand concept.

Managed, supervised and lead the sales team (15 people) MARKETING / SALES MANAGER 2003 – 2005

AGENDA CELLULAR (SMS Content) Colombia

Developed product and brand concept for SMS content.

Brought 2 sponsors in the first year to promote Formula 1 and Breaking News.

Achieved breakeven point after 8 months.

SENIOR ACCOUNT DIRECTOR 2001 – 2003

EURO RSCG (HAVAS)

Increased 10% in traffic ticket payments through ATM s for Servibanca CO-FOUNDER / STRATEGIC MANAGER 1996 – 2001

DIRECTO COMUNICACIONES

Anda award (Effie) Direct Marketing category

Anda award (Effie) PR category

Anda award (Effie) Direct Marketing category

SENIOR ACCOUNTDIRECTOR 1995 – 1996

YOUNG & RUBICAM

SENIOR ACCOUNTDIRECTOR 1993 – 1995

OGILVY

Increased 11% share of market for Scribe notebooks in its first year

Spearheaded advertising campaigns for Huggies and Kotex in Venezuela, Perú and Colombia.

ACADEMIC EXPERIENCE

PONTIFICIA UNIVERSIDAD JAVERIANA (Ranked #4 in Colombia) 2006 – 2018

Adjunct Professor: Strategic Planning, Advertising Campaigns, and Mobile Strategies. UNIVERSIDAD DE LA SABANA 2012 –2013

Adjunct Professor: Strategic Planning, Advertising Campaigns, and Mobile Strategies. UNIVERSIDAD CENTRAL 1998 – 1999

Adjunct Professor: Strategic Planning in Marketing. UNIVERSIDAD POLITECNICO GRANCOLOMBIANO1997

Adjunct Professor: Strategic Planning in Marketing and Advertising. UNIVERSIDAD CATOLICA DE MANIZALES 1995 – 1997

Lecturer: Strategic Planning in marketing and advertising. UNIVERSIDAD JORGE TADEO LOZANO 1994 – 1996

Adjunct Professor: Creative Strategic Planning in Marketing. EDUCATION

UNIVERSIDAD JORGE TADEO LOZANO 1988 – 1992

Bachelor of Science in Advertising

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