Christian Laliberte

DIGITAL MARKETING STRATEGIST

• Digital Marketing (PPC Advertising)

• Sales trained and experienced

• Marketing Consultancy

. Client Management and Qualification

• Search Engine Optimization

• Analytics (Google, CPL Reports)

• Sales Management

• Business Strategy

• Google Ads

Reach me at:

18A Bleecker St, Brooklyn, New York, 11221 mobile:

+1-646-***-****

adlu1r@r.postjobfree.com

LinkedIn: www.linkedin.com/in/christian-

laliberte-878a50a5

Executive Summary

Keen interest in understanding human behavior in the digital age. Using disruptive tools to further analyze the increasing modernization of the world, I have

extensive experience in implementing focused marketing strategies primarily driven by Google Ads and SEO

optimization. With a proven track record of

optimising lead generation for a number of companies in a variety of industries, I am a trusted team-

player with high drive and personal initiative. I am sales trained and experienced, selling residential and commercial property to multiple nationalities in Southern Spain.

Education & Training

UNIVERSITY OF WESTMINSTER

2015-2018 (LONDON)

BA POLITICS & INTERNATIONAL

RELATIONS

- Graduated with First Class Honors

- Co-Founder of University of Westminster Political Association

- Organized university events, political debates and talks centered on current affairs to encourage

intellectually stimulated thought and discourse

Areas of Expertise

- Devised Marketing Strategies to optimize lead generation, reduce CPA and increase brand recognition of a brand new co-working space in Manhattan.

- Oversaw an aggressive marketing campaign to generate qualified leads that would be conveyed into sales of coworking space in Manhattan

- Used analytics to consistently maintain a low CPC and high conversion rate by introducing remarketing to ideal users.

MARKETING CONSULTANT

CONGREGATE - THOR EQUITIES

- Responsible for managing the Tele-sales team; ensuring and maintaining consistent bookings of tours to potential European clients. Instilled product knowledge, objection handling, and consistent targets to ensure maximum output. Ensured staff were able to manage expectations to realize a greater conversion to sale when passing clients over to the sales staff. Generated consistently qualified tours and maintained a high conversion to sale. TELESALES MANAGER

DOMUS VENARI

FEB 2019 - OCT 2019

- Contacted, qualified, booked and toured European prospects to sell property on the Costa del Sol. Consistently maintained a 25% closing rate of new prospects with wide range of budgets.

- Displayed a high level of knowledge of the product at hand and displayed a level of professionalism and integrity. Established good client relations maintained through BeBack tours.

- Sold over $2.5 million in residential & commercial real estate. SALES REPRESENTATIVE

DOMUS VENARI

MAY 2018 - OCT 2019

- Managed Google Ad Accounts aimed at generating leads from multiple European countries across eight different languages.

- Developed digital marketing strategies by utilizing bid adjustments and user behavior to ensure a low CPL (Cost-Per-Lead)

- Ensured weekly analysis and reporting of collected data to adjust and optimize where necessary; generated consistently high revenue by reducing marketing costs. WEB MARKETING ANALYST

DOMUS VENARI

AUGUST 2015 - OCT 2019

OCT 2019- PRESENT

MAY 2019 - APRIL 2020

- Built a ground-up e-commerce site aimed at developing curated grooming kits designed for the modern male traveler.

- Developed financial projections by using cost/revenue analysis through industry traffic standards, using CPC data to devise a cross-sectional marketing strategy

- Built relationships with established brands by conveying mutual benefits.

- Used sales techniques to on-board companies in line with the Boxed Basics brand, creating the foundation for a successful launch by using reputable & established brand relationships

CO-FOUNDER & CMO

BOXED BASICS

DIGITAL MARKETING CONSULTANT

NEXA PILATES & FITNESS

- Oversaw an introduction of a digital marketing strategy aimed at generating new prospects using dedicated landing pages and Google Ad Campaigns

- Used A/B testing to establish the most cost-efficient way to acquire new customers, maximizing the LTV of each customer by introducing promotional offers dedicated to repeat purchases.

- Created CPL reports to establish a winning strategy in generating cost-efficient clients, thus enhancing greater revenue month on month.

JUNE 2020 - PRESENT

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