MICHAEL KELLER

Langhorne, PA *****

adloec@r.postjobfree.com

215-***-****

Willing to relocate: Anywhere

Executive Director of Marketing

ASI Show - Trevose, PA

April 2015 to November 2020

Responsible for supporting sales team, corporate strategy, execution, creating and marketing face-to-face and virtual trade shows and events

• Integrating sales and marketing efforts reaching annual revenue goals over $10M

• Created six new virtual events in four months generating $100K; projecting $1.2 M revenue in 2021

• Member of the Senior Leadership Team and managing four different units within the company

• Creating, developing and executing detailed marketing plans for US and Canadian events

• Launching new events and creating unique experiences for both attendees and exhibitors

• Spearheading an education portal for exhibitors and utilizing content to education as well as increase leads and revenue

• Increased lead generation for sales team by 200% in one year

• Analyzing and utilizing data to market and sell events and sponsorships

• Working closely with IT for departmental technical improvements and efficiencies, Domain Owner Director of Global Marketing

LearnQuest - Bala-Cynwyd, PA

September 2013 to April 2015

• Responsible for strategy, execution, creating and marketing globally IT Training Courses

- Create, develop and execute detailed marketing plans for domestic/International IT Training courses

- Introduced PPC marketing and generated over $500K Gross Revenue in 6 months

- Execute Corporate Branding and PR activities

- Oversee global branding - visual and messaging

- Select, create and ensure proper placement of web banners, print advertising, signage, videos and onsite events

- Manage several global budgets for all marketing plans/activities

- Manage and execute all corporate marketing activities all offices (Europe, Australia, India and US)

- Work closely with vendor/partners - IBM, Micro Soft, Skillsoft, Oracle Senior Marketing Manager

Drug Information Association - Horsham, PA

M

WORK EXPERIENCE

October 2007 to December 2013

• Responsible for domestic and international marketing, research, advertising, corporate communications and public relations for the association

• Create, develop and execute detailed marketing plans for domestic/International events, Training Programs, Webinars and Membership for not-for-profit pharmaceutical association

• Research market segments, acquire external email/postal lists, profile/overlay/maintain internal database (120,000+ records) of members/customers/prospects

• Manage corporate Marketing Research activities

• Oversee global visual and message branding

• Select, create and ensure proper placement of web banners, print advertising, signage, evites, videos and onsite events

• Manage budget for all marketing plans

• Manage the corporate exhibit program for all offices (Europe, China, Japan, India and US) Director of Marketing

MarketingWorks, Inc - Yardley, PA

April 2005 to October 2007

• Responsible for all marketing, research, advertising, corporate communications and public relations for company and clients

• Schedule and coordinate direct mail/interactive campaigns, events, webinars, trade shows, public relations efforts for clients wanting to reach PreK-12, Higher Education, Adult Learning and Libraries

• Key member of the team of education industry consultants (marketing/sales/research)

• Prepare all new business proposals/presentations, generate, screen and position leads for six service lines - marketing, 2 million in new business)

• Company and client spokesperson - primary press contact

• Coordinate and monitor a team of freelance designers and copywriters

• Responsible for creating strategic marketing/sales plans, new product launch and public relations strategy plans

• Prepare budget, track expenses, negotiate with vendors and schedule all marketing/advertising campaigns

• Meet with clients regularly to discuss strategy and tactics. Recent client list includes The Wall Street Journal, US News and World Report, Learning Plus, CORE Learn, International Baccalaureate Organization, Harvard University, Greenwood Publishing

Leader of Creative and Marketing/Communications Services An Affiliate of CBC Company - Newtown, PA

June 1992 to March 2005

• Responsible for creating, implementing and managing Creative & MARCOM Services Department consisting of 3 to 11 staff members

• Schedule and coordinate 500 direct mail and promotional campaigns annually for 200 clients in the publishing, fund- raising, cultural arts, membership/associations and general merchandise markets, including LYCOS, BMG, Primedia Enthusiast Group, American Express, Hearst Corporation, World Wildlife Fund, The Nature Conservancy, Paralyzed Veterans of America, National Parks Conservation Association and General Electric Corporation.

• Manage annual promotional budget of $550,000+ and save approximately 10%, while increasing the number of campaigns year-after-year.

• Design promotional pieces such as 4-color brochures, space advertisements, FSI's, die-cuts, fax campaigns, white papers, articles/commentaries, press releases and multi-piece packages with BRCs, and produce them internally as well as utilizing outside resources and print/production knowledge

• Negotiate with 100+ vendors to purchase 300+ products to be used as premiums

• Developed the company's use of e-commerce and e-mail marketing promotions

• Met with clients, collaborated on concepts and presented ideas

• Designed and produced newsletters

• Help develop and launched new products

• Corporate Functions & Trade Shows

• Plan, negotiate, coordinate and attend all corporate events, including annual wine tasting with 100+ guests, yearly convention gala in cities such as San Francisco, New Orleans, Chicago and Toronto, as well as private client gatherings

• Responsible for all aspects of trade show coordination - industry liaison, booth display, staff scheduling, promotional materials and travel arrangements

• Coordinate corporate teambuilding retreats focusing on integrating departments and developing the company's overall business plan

• Public Relations/Corporate Communications

• Create and distribute all press release announcements regarding client acquisitions and company growth

• Spoke to press on a regular basis, scheduled interviews, submitted articles, etc. - primary press contact

• Designed and implemented use of new logo on all corporate materials - stationery, display signs, trade show booth, etc.

• Key member of the company's client acquisitions/new business team for its List Management, List Brokerage, Publishers' Rep., Media Planning, Loyalty Programs and Interactive Marketing divisions

• Analyze prospect data to determine strengths, weaknesses and profitability potential

• Determine best course of action to position prospects among competitors in the direct marketing industry

• Develop and present customized PowerPoint & Astound shows with music, animations and videos to present statistical data and recommendations

• Responsible for the creation of all presentation materials, including media schedules, advertising boards, premium samples, hand-outs, proposal books and all other items needed for the meetings

• Task force committee member to create the company's web site

• Responsible for positioning of divisions, site architecture, preparing copy and assembling background materials

• Updating and maintenance of web site, also worked on interactive online ordering system Marketing Coordinator/Technical Support

McGraw-Hill - Princeton, NJ

May 1989 to June 1992

Master's of Arts in Professional Communications

La Salle University - Philadelphia, PA

September 2004 to May 2007

Bachelor of Science degree in Business Management

Ramapo College of New Jersey - Mahwah, NJ

• Acrobat (10+ years)

• Budgeting (10+ years)

EDUCATION

SKILLS

• Marketing (10+ years)

• PowerPoint (10+ years)

• Google Analytics (10+ years)

• Creative Direction & JIRA (10+ years)

• Social Media Marketing (5 years)

• SEO (8 years)

• Marketing Strategy (10+ years)

• Email Marketing (10+ years)

• Branding (10+ years)

• Digital Marketing (10+ years)

• Public Relations (10+ years)

• Business Analysis (10+ years)

• Media Planning (8 years)

• Virtual Platforms

• ZOOM, Hopin and CSS (1 year)

• Senior Leadership (10+ years)

• Analytics (10+ years)

• Marketing Automation (5 years)

• B2B Sales (10+ years)

• Execution of Marketing Programs

• Supporting Sales & Achieving Revenue Goals

• Design of Print/Online Marketing Materials

• Strategic Planning

• Logistics and Exhibit Management

• Market Research & Analysis

• Customer Retention

• Reporting & Analysis

• Project Management

• Budget Preparation/Administration

• Virtual Platforms Zoom, Hopin and CSS

• Knowledge of Adobe Illustrator, Indesign, Access and Crystal Reports

• Proficient in Microsoft PowerPoint

• Excel

• Word

• Teams

• Acrobat

• JIRA

• TIMMS

• Personify

• Sales Force

• Pardot

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