PROFILE

SEO Analyst who excels at leveraging the power of social networks to boost brand loyalty and visibility. Able to use blogs, online communities and social media platform and creates highly targeted web content that drives inbound traffic. Decisive and independent thinker to provide creative insights.

CONTACT

PHONE:

866-***-****

EMAIL:

adljnn@r.postjobfree.com

HIGHLIGHTS

Keyword Optimization

Content writing

Traffic Optimization

Research and analysis

SEO Tools (Ahref, Screaming Frog, Keyword Planner, Majestic SEO)

Content Management System (WordPress & Joomla)

Google Analytics

Google Search Console

Google Adwords

Strong presentation skills

Working Knowledge of HTML & CSS

Basic knowledge in testing

Adobe Photoshop Designing

Excellent written and verbal communication skills

CO CURICULLAR ACTIVITIES

Sports - Participated School Level Badminton

Interest – Craft work and Photoshop designing

EDUCATION

B.Com

May - 2012

Avinashilingam college of arts & Science

Coimbatore

H.S.C

Mar – 2008

NIRMALA MATRIC HR SEC SCHOOL

Coimbatore

S.S.L.C

Apr – 2006

NIRMALA MATRIC HR SEC SCHOOL

Coimbatore

PERSONAL DETAILS

Full Name : Shobana Priya.R

Father Name : Ramadass.P

DOB : 16/06/1990

Nationality : Indian

Gender : Female

Marital Status : Married

WORK EXPERIENCE

IAISystem LLc – Coimbatore, SEO Analyst

Feb 2018 to Till now

Responsibilities:

Managed both on-site and off-site SEO.

Planning and optimizing on-page strategies as per website requirements.

Managed team for 7 months with their daily workflow, recommendations and insights.

Positioned website in a competitive niche at top 3 for 490 High volume keywords.

Increased organic traffic by 39% and reduced the bounce rate by 60%

Implemented structured data to increase rich snippet results in many different ways.

Created and maintained WordPress & Medium Blog pages for Home Improvement categories.

Optimized Webpage and Blog contents to drive traffic.

Worked with other departments to update base site content to increase search rankings and coordinated with the product team to implement new attribute values in order to improve the quality of leads

Monitor rankings for high priority Keywords regularly to avoid position drop.

Implementing marketing strategies for the Facebook page in order to increase the brand visibility and online brand positioning of the business.

Developed User Engagement templates to drive traffic and to generate leads.

Created off page techniques to get referral traffic for company benefits.

Knowledge in creating Display & Search Ad campaigns.

Created site links and extension Ads.

Knowledge in generating leads through Facebook campaigns.

Used Google Analytics for goal set-up, report generation, visitor analysis and to track social media signals.

Projects:

Created Home improvement HUB to organize and combine all categories in single HUB. This helped users to get connected with all related products in one common place.

Supported SEM team by creating Display and Search ad campaign to achieve their target.

Cloud7WebSolutions - Kilpauk, ChennaiSEO Executive

Sep 2016 to Nov 2017

Responsibilities:

Managed two online food portals (Jusfood&Bitefresh)

Created helpful content to increase website traffic from 0 to 1000+ unique visitors.

Created and maintained BlogSpot page about nutrition foods.

Analyzed and implemented SEO plans and created a roadmap for accomplishments.

Optimized keyword use and effectiveness.

Increased relevant CTR & conversion rate by 35% through promotions.

Handled keyword research tools to track performance.

Created Blogs and shared in social media channels.

Prepared comprehensive strategy updates, reports and forecasts.

Actively performed off-page SEO techniques to improve SERP position.

Handled business leads and organized it accordingly.

ISoftInnovations – Adyar, ChennaiSEO Trainee

Jun 2015 to Sep 2016

Responsibilities:

Developed On-Page content, Meta description and page titles to supportcompany website with the latest SEO strategies.

Actively optimized Off-Page techniques to improve SERP positions.

Created Blog content to drive traffic for targeted website pages.

Trained colleagues about the project to work efficiently.

Managed team for more than 6 months and monitored their performance with their daily workflow and insights.

Generated reports against the project and understand the ups and downs.

Stayed up to date on evolving SEO trends.

Analyzed keyword and optimized it into pages to generate more traffic.

Projects:

Undertaken client projects and optimized their website to increase organic traffic gradually.

Updated website content and optimized it accordingly.

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