ASESH KUMAR SINHATAL

*st class BE Mech **** and *st class MBA Marketing in 2009

IRDAI Code no. 01005431under Ministry of Finance.

Contact No:0091-987-***-****, 629-***-****.

Tel: 009***-********

E-Mail: adldfe@r.postjobfree.com, adldfe@r.postjobfree.com

Preferred Role: CEO/SBU Head-PMS/Insurance/Production Head

Career Overview

»Result oriented professional with over 30 years of qualitative experience on Financial services on Bank activities, SBU Head, Production Head on Manufactuaring units, Business Head on General and Life Insurance i.e. responsible for identifying sales opportunities for insurance plans and overseeing a portfolio of clients for identifying risk management strategies, handling policy renewals, and tracking claims. Also Portfolio managers activities for creating and managing investment allocations for private clients with individuals and families, while others focus their attention on institutional or corporate investors etc.

»Worked under Bridge & Roof Co I Ltd. worked 3 yrs from 1990 to 1993 since GET campus selection in 1990.

»Worked under Mukand Engineers Ltd. 19 yrs. from 1993 to 2012 with Hydro Carbon division (successfully commissioned project contracts and Operation and Maintenance contracts of process industries in EPC projects of oil fields industries in BPCL - Heater with APH system including turnkey jobs, IOCL Mathura-Coke Chambers and shutdown works for FCC&VDU re-vamping project, GAIL Gandhar- LPG Recovery project & Heaters on turnkey basis, Kochi Refinery Shutdown and O&M work, HPL- Cold section piping, ONGC- Regeneration Gas Heater, HPCL- Shutdown and O&M contracts, HOCL Heaters on turnkey basis, IPCL- Incinerator, PETROFILS- Piping & Equipment erection, GAILPATA- Composite works & O/M contract for LPG Recovery Plant, IOCL- Panipat- modernisation and O&M for HDPE of Naphtha Cracker, worked 19 yrs. from 1993 to 2012.

»Working since 2012 with Shriram EPC Ltd./Shriram Bank/Shriram Life and General Insurance (A joint venture between Shriram Capital Ltd. and Sanlam Limited (South Africa). We are licensed with IRDAI (Insurance Regulatory and Development Authority of India) and preferred insurance partner of IRCTC. Shriram General Insurance offers a wide range of general insurance solutions including Motor, Travel, Home and more that are designed to fit every need, every minute and every situation. So, next time you are looking for an affordable and inclusive risk cover, Insure with us and Rest Assured in life, working for 8 yrs. as Business Head.

»Involved myself in Business Management, Sales and Marketing i.e call and follow up, Set a Meeting Target, To know what and to whom we are selling, Attend post sale querries, Generate Profit & Loss Statements etc. Management in crafting strategies for marketing team and advertising and digital sections for preparing and managing monthly, quarterly and annually budget by setting, monitoring the team goal both for production and marketing, Cost Control and Man Management, Profit & Loss of SBU, handling SWOT analysis Data Collection Activities. An insurance agent must generate leads.

»Since Dec'2012 Shriram EPC Ltd as Business Head/Marketing Head

»A keen strategist and implementer with expertise in managing marketing operations, administration and financial objectives of General and Life Insurance with key focus on profitability & optimal utilization of resources.

»Skilled in developing strong & sustainable relationships with executive decision-makers in target organizations.

»Proficient in developing and streamlining systems with proven ability to enhance administrative effectiveness and meet top management goals/targets within the cost, timelines and quality parameters.

»Have extensive practical and hands-on experience in marketing activities from social media and digital campaigns, advertising and creative Life and General Insurance. Bank financing, problem solving etc.

»Demonstrated abilities in handling and executing Insurance marketing activities.

»In depth understanding of Business, Marketing of different Products, Planning and its implementation.

»An effective communicator with excellent coaching and interpersonal skills at multiple levels.

»Possess a flexible and detail-oriented attitude with a flair for conflict management. High integrity, energetic leader known for ability to envision and create successful outcomes in complex environment.

Competencies

Strategy Planning and Development ROI Accountability Turnaround Management

After Sale Services Management Revenue Expansion Personnel Management

Technical/Commercial administration Technology Management Statutory Compliance

Overall Governance Process Enhancement Re-Engineering,

Key Account Management Cost Reduction Monthly P & L submission to Chairman

Sales Management Market Intelligence Team Management

Employment Profile

Bridge and Roof Co.(I) Ltd.from 1990 to 1993-3 yrs. Last designation Project Engineer-Key responsibilities- Planning & Billing, Project Marketing, Materials Management in Oil-field BPCL Aromatics project-Mumbai.

Mukand Engineers Ltd. from 1993 to 2012-19 yrs.- Last designation General Manager-Marketing Head-Key responsibilities- Project Management and Operation & Maintenance Management including Project Marketing of Hydro Carbon contracts in different Chemical and Petro Chemical industries as stated above.

Shriram EPC Ltd. /Shriram Bank/Shriram General and Life Insurance working since Dec'2012 as Business Head- Key responsibilities-Process enhancement with technical knowledge, Business Development i.e. Sales and Marketing of General and Life Insurance, Monthly P&L review, Planning and Implementation of New Insurance Policy, Corporate planning on Cash Flow, Setting short-term and long-terms department goals, Inspire team members, Crafting strategies, Developing plans to help establishing credibility and allocating resources etc.

Contributions:

»Marketing of banking fortfolios/general and life insurance to promote higher profitability and competitiveness.

»Setting & monitoring design branding, positioning and pricing strategies.

»Ensure brand message in strong and consistent across all channels.

»Analyze consumer behavior and determine customer personas.

»Concentration on smooth sales and marketing by in house Staff..

»Man power reduction Drive initiated.

»Review Sales Performance report and suggest improvement process of approach and proposal...

»Review monthly, quarterly, yearly Business Plan and suggest improvement on Monthly, Weekly and Daily Marketing Process and Inspection on projected P&L Plan.

»Make score card for various process owners on the basis of their performance (KPI, KRAs & delays).

»Review Marketing practices and Establish Process based modernized system.

»Establish measurement based analytical decision-making procedure for enhancing Insurance life and customer base finalization.

»Established Yearly Sales Plan and Workout Monthly, Weekly and Daily market demand wise corporate objective Plan.

»Introduced Weekly & Monthly Presentation by identifying opportunities to reach new market centiments and market shares. Process customers for identification of “Areas of Improvement and defining/redefining corrective actions.

Drawing Developmental Producttions for elimination of Perineal Problems and improvement of Production, Productivity and

cost reduction..

»Implementation of Developmental new Market Strategy.

»Delayed Insurance Plan was brought to track through improvement of monitoring, control and implementation / execution process.

»Formation of Insurance Planning Methods & Technology section for enhancing co-ordination & control and elimination of delays.

»Introduced section wise Weekly and daily Plan and its KPI & respective KRAs for various process owners.

»Progress visibility/Compliance was shared with Client and Principal Partner w r t “Progress Plan”.

»Institutionalized effective monitoring evaluation system with set preventive action plans for Identification and Traceability of Insurance/ Bank/Sales and Marketing Operational process.

»Introduced YEARLY BUSINESS PLAN and its KPI & respective KRAs for various process owners.

»Progress visibility/Compliance superseded the annual Business Plan Targets (Q1,Q2 & Q3).

»Techno commercial evaluation of bids to achieve procurement target with time phased delivery to maintain cost effective procurement through short term and long term procurement plan.

»New Initiatives: Weekly Dialog with Working Group, Extensive Training of employees, New computerized attendance system at site, 5 S implementation. Plantation and Gardening. Change in Behavior and attitude of employees through implementation of recognition, acknowledgement & celebration mechanism in the areas of Safety, Housekeeping, Good Attendance, Best Worker, Best Performer, Best Leader, Best Group, Best Project, Best Digital, Best Advertising, Best Communication and creatives.

»Update Real time status/progress on Flow charts for communication/information and advertisement, within the Groups and Client/Customers to maintain competition among groups and to maintain winning sprit in the TEAM.

Achievement:ant material 1St test feeding done on 1stDecember 201forchieving the final blending target date of 31st March 2012.

»Provided assistance & solution in techno-commercial evaluation and review of Perennial problems & New Policies issues.

»Improved reliability in Material Handling System & Transport Division through re-engineering of perennial problems..

»Introduced system driven performance evaluation system for Production Dept and Middle Management Staffs’.

»Expanded in the business through induction of Insurance Marketing Business and Sales and Marketing leveraging on core competency.

»Tool Room modernized to improve Tools, Tackle for manufacturing and supplying as per Market demand.

»Imparted training to employees and formation of Quality Circle/Joint working group in Marketing team.

»Successfully introduced computer culture & multidisciplinary work culture.

»Implemented QMS, monthly P&L and successfully increased the turnover by 50% p.a. for consecutive 3 years.

»Handled Company Business Expansion, Operation, Marketing and Banking Financial domain through direct control and monitoring.

»Other Achievements/Initiatives: New Training Center, Modernization of Marketing and Quality Control Department, Expansion of Machine Shop facility(New Machines),Melting Furnaces and Water Quenching Facility for required raw materials incorporated corporate objective. - DeJan 77- Feb 7March 79-Mar h 82-July 84- Dec 99

»Handled new technology transfer from abroad and successful implementation of the same.

»Headed Marketing Services of Plan on Customer demand..

»Expanded the Business capacity.

»Shown ability in drawing Annual Business Plan and reaching continuous improvement in Operational Management. Improved factory shop productivity as Marketing Head.

»Demonstrated abilities in strategy finalization in up stream and down stream business expansion, Projects finalization and implementation.

Publications

1.Improving Banking Financial domain/ Insurance Technology Efficiency. Tayo Samachar 1994.

2.Advance Practices in increasing productivity.ayo Portal 1997.

3.Advertising Re-engineering & Improvement in TATA YODOGAWA Ltd. - Tayo Portal 1999.

Business Process through Analytical ability.001. .

Education

1990 B E (Mechanical) from Bengal Engineering College, Shibpur, Calcutta University.

2009 M B A (Marketing) from Sikkim Manipal University.

2021. IRDAI/III Exam IC 38 passed and obtained code no i.e. 01005431under Ministry of Finance.

Personal Details

Date of Birth : 9 th February' 1968.

Permanent Address: MIG, M-09, NIVA PARK PH-II, Brahmapur, KOLKATA -700096, INDIA

Passport No.: N 6277483.

References: Available on request.

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