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Director, Marketing Analytics

Location:
South Lyon, MI, 48178
Posted:
March 31, 2021

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Resume:

Ryan K. Wright

South Lyon, MI ***** 734-***-**** adlbsw@r.postjobfree.com

PROFESSIONAL PROFILE

A research professional with proficiency in market research as well as expertise in data analytics, study design and client management. Well versed in both quantitative and qualitative methodologies. A results driven team player who thrives in dynamic, fluid, and varied professional environments.

PROFESSIONAL EXPERIENCE

Comscore, Inc.:

Director, Marketing Analytics (5/2020 – Present)

Be a central collaboration point across departments (sales, client insights, analytics) to identify opportunities where internal data assets could be best utilized

Serve as a core member of a company-wide leadership team spearheading an initiative to expand our syndicated and custom data assets to become a market leader in that space

Lead research and data analyst for custom reporting, presentation decks, and marketing material to support the sales and consumer insights teams Serve as the linear TV subject matter expert for Comscore’s brand team as well as an account lead for clients

Director, Automotive Marketing Solutions (3/2019 – 5/2020)

Provide analytical and client service excellence and industry leadership

Develop deep relationships with automotive companies and partners

Uncover and understand the business needs and challenges of clients; address these through business analysis, recommendations and ongoing consultation based on unique information services and ability to assess markets, customers. and competitors

Coordinate internally with client service, product management and other internal teams

Identify opportunities and solutions for strategic accounts based on client objectives Hyundai Motor Group:

Consumer Insights Manager (1/2016 – 3/2019)

Lead design, facilitation, execution and reporting of consumer research events in the U.S.

Established and managed a proprietary consumer panel for rapid feedback on Hyundai/Kia/Genesis vehicles and competitors

Lead strategic differentiation initiative for Hyundai, Kia, and Genesis vehicle product plans

Support development of optimal segmentation for targeting vehicle consumers in all vehicle segments

Regularly collaborate with multiple internal departments for optimal research design

Proposed and initiated innovative approaches to research to optimize research outcome and establish best practices

Market Strategies International:

Senior Research Analyst (6/2013 – 1/2016)

Designed surveys and analytic plans for an array of qualitative and quantitative research, including drivers and barriers research, brand positioning, awareness and usage tracking, concept testing, segmentation as well as custom ad hoc projects

Responsible for core data analytics and synthesis while developing insights

Build and maintain client relationships as the principle point of contact during the research development, questionnaire design, data analysis, and report writing stages on both domestic and international studies

Provide consultative advice to clients on appropriate market research approaches and propose research programs to support marketing plans at various stages of the product life cycle

Write reports and prepare deliverables that add value for client by relating the research findings to the business objectives in a manner that is clear, presentable and actionable

Train and mentor junior analyst staff on analytics, report writing, and client management

Research Analyst (4/2011 – 6/2013)

Experience leading a breadth of studies, such as concept tests, messaging, ATUs, device testing, customer experience, and large international trackers

Independently lead in-person client interactions to provide methodology and analysis consultation

Developed a dependable and trusting relationship with internal members throughout each stage of the research process which improves communication and increases efficiency

Lead multiple international studies, both qualitative and quantitative, which provide a fuller perspective of the research process

Analyze research results and collaborate with the client(s) to interpret research findings and implications

Schwartz Consulting Partners: 2009-2011

Associate Consultant (3/2010 – 4/2011)

Qualitative Project Manager (10/2009 – 3/2010)

EDUCATION

University of Wisconsin, Oshkosh – Oshkosh, WI

Masters of Science in Industrial and Organizational Psychology 2009 Central Michigan University – Mount Pleasant, MI

Bachelors of Science in Psychology 2007



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