Sales and Marketing Director

KENTON LEE 916-***-**** ******@******.***-

www.linkedin.com/in/kdogadvertisingandmusic 1425 36th St, Sacramento, 95816 Sales and Marketing Expert

• Respected sales, strategic marketing professional with significant expertise marketing and sales tactics

• Track record of consistently exceeding budgets and delivering an exceptional client experience.

• Proven success in broad range of industries, Including Media, Radio Entertainment, Breweries, Wineries, Health Industry, Insurance, HVAC, Construction and Education.

• Recognized for ability to achieve significant marketing tactics resulting in both start-up and existing businesses while meeting challenging bottom-line profit goals with exceeding “return on investment” ROI” for every campaign.

• Planning, developing and implementing effective marketing communication campaigns. Utilizing the full marketing mix of strategic tactics for the company's marketing, digital, communications sales efforts.

• Copy writing for all marketing collaterals, including brochures, letters, emails, TV, radio commercials and website text and copy.

• Innovative Senior Manager with 25 years of high-tech marketing communications experience in strategic and tactical branding management, creative services and online, plus sales and offline marketing communications.

• Committed to building strong brands through customer-centric integrated marketing communications.

• Research and measuring of all tactical plans for the most efficient methods to reach the specific target market for each product, campaign and always exceeding budget goals.

Core Competencies Include:

Project Management, Strategic Business Planning, Team Leadership/Motivation, Recruiting, Training/Development of Talent Management, Needs Assessment, Web Design, Sales Cycle Management, Negotiations Market Analysis, Presentations, Product Marketing, Event Planning, Customer Service and Research, Branding Internet Marketing Social Media, Public Relations, Logistics, Procurement/Purchasing Cost Reduction with Company Budgets.

Certifications:

• Senior Sales Certification from CBS Radio Action Selling Certification

• Clear Channel Radio Manager Training and Marketing of Music Venues

• Director’s Training for Clear Channel Radio

• Training Certificate from RAB for Radio Sales and Management

• Creator of Seven Steps of Sales utilized with many Radio Groups Professional Organizations/Affiliations:

• Sacramento Ad Club, Ad Person of the Year in 1999

• Sacred Heart Church & Sac Ad Club Golf Tournaments- 7 years

• Sacramento Chamber Commerce Golf Tournaments

TECHNICAL ENVIRONMENT

• Skills: Microsoft Office Suite, Google Analytics, JAVA, Stat Counter Web Analytics, WordPress and much more

PROFESSIONAL EXPERIENCE…

CABS HVAC West Sac, Director of Marketing & Sales

Oct 2020 to Nov 27 2020

CABS was in the process of turning the sales team into a very productive unit. Was upgrading their marketing exposure and creating twice as many more leads. It was all going terrific! COVID-19 shut down my position.

Deep Relief CBD Sales and Marketing Manager.

Dec 2019 till present

Team leader for sales of CBD in Northern Ca. Leads a staff of 4 as the company as the company is growing rapidly.

• Develop sales strategies and implements and manages companies marketing budgets extremely efficient.

• Worked with the segment and product managers to develop product and solution positioning plans and defined and created the actual written and visual communication of those products and solutions.

• Created branding tactics that has grown the client base by over 30% in the last 4 months

• Increased sales by 40% in the first year

Blue-Sky Renewable Energy Citrus Heights California March 2019 – Dec 2019 Marketing Manager – Create successful tactics for Solar Leads and ensure the leads become appointments.

• Over 70% of leads are becoming appointments. Manage the scope of work and the ability to garner the budgets for the job.

• Consult with start-ups and small companies to develop brand and messaging platforms, brand expression assets and education programs.

• Social Media tactics that create many leads increased by 35%!

• Created a new dynamic brochures helped grow leads expediently Lee Marketing and Advertising Group, Inc., Sacramento, California Mar 2007 – Nov. 2019 Full-Service Marketing and Advertising Firm President and CEO, Founder

• President/CEO, spearheaded full operations including task delegation and performance management of all personnel

• Utilized stellar strategic planning and leadership skills driving staff in achievement of set objectives through innovation and creativity

• Prospected for and secured new clients while servicing existing clients ensuring optimized customer satisfaction

• Directed lead generation, client relationship management, and customer retention efforts. Handled on-boarding and training of personnel focused on effective and impactful sales and marketing strategies and tactics.

• Built and sustained strong business relationships with existing and new customers by guiding them in achieving to their marketing and advertising goals, maintaining customer satisfaction

• Created a huge PR tactic every August for “Back to School Campaigns” that assisted in growing the public awareness of the campuses for FTC’s image and goodwill. TV Stations did news stories on the schools and Radio Interviews of campus directors every year

Lee MAG Achievements:

• Created “Lee MAG Smart Lead System” to measure all campaigns for clients advertising success

• Grew firm from one client and $1.5M in revenue within first year, and consistently grew sales to $3.9 annually. Was in Top 5 ranking for Sacramento marketing firms from 2012 – 2015.

• Skyrocketed student count for key client, Florida Technical College, from 300 students and 2 campuses to 2.8K students and 6 campuses in Central Florida to Miami over 7-year period.

• Plus, had over 45 clients that Lee MAG managed for a Eleven year tenure

• Built and managed over 75 websites through that time frame

• Very strong skills at building new markets and increasing sales effectively Horizon Advertising Group, Sacramento, California Sep 2005 – Mar 2007 Marketing and advertising firm

Vice President of New Business

Responsibilities:

• Developed annual sales plan in support of organizational strategy and objectives, directed implementation and execution of sales policies and practices, and ensured proper coordination communications. Bolstered sales plan objectives and achieved organizational expenditure requirements.

• Achievements:

• Built account pipeline from zero to 10 within 2 years utilizing wealth of skills and effective consultative sales techniques.

Clear Channel Radio, Sacramento, California Mar 2000 – September 2005 Director of Strategic Sales and General Sales Manager

• American mass media corporation General Sales Manager and then promoted to Director of Strategic Alliances.

• Directed all five stations’ promotional events and oversaw marketing revenue

• Part of the team naming for the Sleep Train Amphitheatre 5 years 4 million dollars. “Naming Rights.”

Achievements:

• Garnered promotion to Director of Strategic Alliances for exceeding sales goals, over $1.3M, taking revenue from $3.5M to $4.9M within first year as GSM

• Achieved Strategic Sales Goals every year, 4 straight years Additional experience and tenure

• KYMX FM Radio CBS Radio Local Sales Manager AE Top Producer

• KRFD FM RADIO, General Sales Manager

• KSFM FM RADIO- Local Sales Manager Account Manager

• Store Manager – TOWER RECORDS while in college- American River College

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