Digital Marketing Social Media

Hi, I'm Armyn. I'm a Digital Marketer

with a background in Psychology.

Having studied digital marketing and

psychology, combined with sales, I

possess a unique blend of creativity

with analytics, a methodical,

research-driven mindset and a track

record of turning creative ideas into

actionable conversions.

PROFILE

Web Analytics

Paid Advertising

Programmatic Advertising

Search Engine Optimization

Social Media Marketing

Content Marketing

Mobile Marketing

Branding & Identity

S K I L L S

Google Analytics

Google Tag Manager

Google Ad Manager

Facebook Ads Manager

LinkedIn Campaign Manager

Hootsuite

HubSpot

Mailchimp

T E CHNICAL S K I L L S

MAY 2016 - OCT 2018 ULTRA BUILT-IN SYSYTEMS

Responsible for providing accurate and relevant information to customers about products and services.

Conducted sales calls and meetings with customers who wanted to learn more about our products, customers who were considering their options and customers who were ready to buy. E DUCATION

DIPLOMA, DIGITAL MARKETING

PSYCHOLOGY & NEUROSCIENCE

SEPT 204 - DEC 2018 UNIVERSITY OF GUELPH

ARMYN

ASHRAFI

NOV 2019 VERY CANADIAN 3-WEEK CLIENT PROJECT

Performed a website audit and analyzed baseline website statistics to identify metrics of concern and pinpoint opportunities for optimization.

Utilized Google Analytics and Google Tag Manger to analyze user analytics and behaviour on the website. The target was to increase brand awareness, generate higher engagement and increase leads generated.

Utilized Google Ad Manager & LinkedIn Campaign Builder to target specific audiences. Created ads for Google Display Network and LinkedIn. Created re-marketing strategies and forecasted the CPA and ROAS for multiple campaigns. DEC 2019 DROPLET LAB 3-WEEK CLIENT PROJECT

Led a team of 4 to perform an in-depth advertising audit followed by strategies to optimize Lead Generation.

E X P E R I E NCE

linkedin.com/in/armyn-ashrafi/

************@*****.***

289-***-****

ADVERTISING LEAD

ANALYTICS LEAD

SALES CONSULTANT

OCT - DEC 2019 RED ACADEMY TORONTO

Google Analytics. Google Ads, Facebook Ad Manager, Paid Advertising, Content & Social Media Marketing, CRO, A/B Testing, Email Marketing, Programmatic Advertising, Inbound Marketing, Forecasting.

C E R T I F I CATIONS

Google Analytics Certification

Google Ads Certification

Content Marketing (Hubspot)

Email Marketing (Hubspot)

Inbound Marketing (Hubspot)

Contact this candidate