KELLY BIRCHBY

303-***-****

adl4rg@r.postjobfree.com

linkedin.com/in/kellybirchby

S K I L L S

Marketing & creative strategy

Concepting

Product naming

Copywriting

Copy editing

Creative team leadership

Project management

Production management

Agency oversight

Brand standards compliance

Product, marketing & creative

services collaboration

Shareholder compliance

Training materials

Script writing

Corporate communications

Public relations

B2B

B2C

P R O F E S S I O N A L S U MMARY

Copywriter, content creator, storyteller. Decipherer of jargon. Decoder of acronyms. I think strategically but act creatively, taking business goals and objectives and translating them into compelling, engaging customer-focused content. I relish in taking an audience along a journey, providing them the information they need to make a decision. I'm a stickler for correct grammar and punctuation. Brand guidelines are my world.

E X P E R I E N C E

F R E E L A N C E W R I T E R / E D I T O R

Self-employed

August 2020 - Current

M A R K E T I N G & C R E A T I V E S E R V I C E S M A N A G E R / W R I T E R & E D I T O R

Jeppesen/Boeing

July 2009 - July 2020

Oversaw creative strategic direction for and transformation of Jeppesen brand and voice via award-winning worldwide brand launch

Served as content/editorial liaison between user-design teams and product specialists for the redesign and redeployment of boeingservices.com

Reviewed creative work of external agencies to ensure alignment with business goals and brand guidelines

Ensured consistent Jeppesen brand presence across all creative assets for aviation, marine and journey planning business units, as well as service units

Supervised global team of eight comprising writers, designers and tradeshow specialists

C R E A T I V E S E R V I C E S M A N A G E R

CIGNA, Great-West Healthcare

April 2004 - June 2009

Managed team of writers and designers responsible for execution and production of all marketing materials

Served on transition team to ensure Cigna's acquisition of Great-West Healthcare was communicated internally and externally to customers and brokers

Provided content and creative direction for select segment materials, internal/external communications

Worked with outside agencies to procure freelance writers and designers

C R E A T I V E M A N A G E R

Dex Media/DexDirect

January 2004

Created content, oversaw creative direction and managed production and execution of all direct mail projects, including Value Mailer and Ride Along

C O P Y W R I T E R

McClain Finlon Advertising

January 2002

Wrote compelling, engaging and strategy-based copy for brands such as StorageTek, ProLogis, Qwest Wireless, Qwest Long Distance, QwestDex, Johns Manville, and the Denver Zoo M A R K E T I N G W R I T E R

J.D. Edwards

January 2001

Worked directly with internal clients and subject matter experts to produce effective, strategically focused collateral S E N I O R W R I T E R / E D I T O R

InFlow, Inc

January 2000

Engaged with channel marketing manager, e-marketing manager, and product marketing managers to develop copy for advertisements, direct mail, websites, white papers and more C O R P O R A T E M A R K E T I N G S E R V I C E S W R I T E R / E D I T O R MICROMEDEX

January 1995

Applied exemplary writing and editing skills to ensure all customer- focused materials delivered a clear and understandable message while maintaining consistent message and tone

E D U C A T I O N

B A C H E L O R O F A R T S : J O U R N A L I S M, P U B L I C R E L A T I O N S

Metropolitan State University of Denver

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