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Market Researcher

$20 per hour
April 29, 2021

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IQRA JAWED +92-337-*******


Institute of Business Administration, Karachi August 2018 – May 2022

Bachelor of Business Administration

The Lyceum School August 2016 – July 2018


Work Experience

NielsenIQ Pakistan

Project Trainee March 2021-Ongoing

Assisted in the brand health tracking of a leading petroleum corporation in Pakistan

Worked on the questionnaire to assess customer insights about the products and response to promotional activities.

Communicated with field members to ensure timeline is adhered to

Analyzed data to come up with conclusive managerial implications

Reported the findings in the form of reports and presentations


Co-Founder July 2020 – Ongoing

Executed marketing campaigns for the festive seasons which increased sales by 50%

Conducted market research with 30+ vendors to collect data surrounding pricing and demand, to provide customers the best price point and product

Optimized the customer care flow to increase customer retention by 30%

Reduced order return rate by 40%

E-Resource Centre

Content Creation Intern July 2020 – September 2020

Created course content for ~200 courses

Produced 15+ SEO friendly articles in the academic niche

Aided in the end-product development on WordPress

Leadership Experience

Institute of Business Administration, Karachi

Executive Council – IBA Arts & Photography Society/General Manager Enigma IX

Co-ordinated and organized IBA’s flagship event, Enigma - with a total valuation of almost PKR 10 Million

Aided in raising PKR 2.5 Million in lieu of sponsorship from companies like Zellbury, Foodpanda, Nestle, etc

Directed and managed a team of 40+ people across 6 different departments, ensuring efficient coordination between departments

Spearheaded end-to-end operational workflow and activities – ensuring a smooth 3-day event with a total attendance of ~3000 people

Designed and implemented the complete strategy and program design of the 3-day event consisting of 2100+ participants with a team of ~100 people

Organized the execution of one of the biggest university-level concerts, with a cumulative crowd of 5000+

Recruited a management team of ~150 Management Team members through a rigorous vetting process


Collection of qualitative and quantitative data

Designing questionnaires and conducting in depth interviews and Focus Group Discussions

Program & Curriculum Designing

Google Workspace

Microsoft Office

SPSS- Beginner Level

Major Projects & Online Courses

Impact analysis of celebrity endorsed mobile phone advertisements on the purchase decision of consumers aged below 22

Consumption patterns pre pandemic and during pandemic among different socioeconomic classes

Market Research Specialization - UC Davis

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