Social Media Marketing

JENNY (QINYANG) LI

*****@**********.*** 217-***-**** linkedin.com/in/jenny--li

Permanent US Resident / Green Card Holder

Skill and Tools: Google Analytics, Google Tag Manager, SQL, Excel, Tableau, Salesforce CRM, HTML, Python, HubSpot Leadership: Co-Founder of TUGOU, a club of 300+ automobile mechanics and enthusiasts in the US & Canada. Community: Member of Public Relations Student Society of America EXPERIENCE

FREEDOM HOUSE (FH) Washington, DC

Social Media and Communication Intern January 2020 – May 2020

Managed FH’s social media accounts, analyzed followers’ comment sentiment and created original tweets and Facebook posts daily for FH’s new reports, increased the followers by 1.2% in 3 months (100K followers).

Created 4 email workflows on Eventbrite for Freedom House convening events to inspire global engagement and garner support for democracy promotion, increased the email subscription by 1.5% by 3 months (256k subscribers).

Largely involved in FH’s new website migration, responsible for reports onsite, video and photo editing, the effort increased the website traffic by 5.4% in 3 months.

ITALK GLOBAL COMMUNICATIONS, INC Washington, DC

Digital + Content Marketing Intern May 2019 – August 2019

Evaluated landing page performance of iTalk TV using Google Analytics, analyzed user journey and came up with a strategy that reduced the Bounce Rate by 6.94% from May to August.

Designed monthly email campaigns using HubSpot to promote coupon, boosted email open rate from 17.85% to 40.5%.

Planned a marketing campaign with my mentor on Dealmoon, a leading social shopping community, to increase brand awareness and promote iTalk mobile products, increased purchase on Dealmoon by 2.35% in 2 months.

Created and maintained a database of customers’ interested topics, made 20 ads and posted on 3 social media accounts to improve brand influence, tracked ads metrics and made adjustments, increased the followers by 5% in 1 month.

Drafted creative brief and partnered with in-house creative team to deliver marketing materials including HTML5 banners, print ads, video commercials and blog posts for marketing campaigns. CITYSPADE INC, REAL ESTATE CONSULTING Washington, DC Marketing Analyst Intern June 2018 – January 2019

Conducted research on 210 apartments in the DC area, analyzed and categorized their features and visualized the data in Tableau.

Designed online surveys on SurveyMonkey to gather university students’ preference about apartments in the DC area with more than 3000 responses, interviewed 45 potential clients and generated 3 customer-oriented reports to the district manager.

Created marketing campaigns on WeChat and Facebook for rental discount, gained 253k+ impressions and increased conversion rate from 3% to 4.6% vs same period previous year. UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN Urbana-Champaign, IL Research Assistant, Social Media and Activism Research Program November 2017 – May 2018

Analyzed a sample of 400,000+ Twitter users’ profiles to examine how Twitter was used to incite, organize and perpetuate protest movements, in support of university study on Media Effects and Social Media News.

Conducted research on academic papers about misrepresentation of race and crime on local news and visual imagery in priming racial stereotypes; generated two reports to support university’s related projects. WETEC TECHNOLOGY (BEIJING) CO., LTD. Beijing, China Marketing Analyst Intern May 2017 – August 2017

Worked on a multi-billion online advertising campaign for China’s leading used vehicle platform to optimize advertising performance, click through rate and conversion rate based on precise audience targeting, resulting in sales increase by 2.3%.

Analyzed HP (China) online store’s display ads campaign to improve ROI, generated daily reports to improve HP online store advertising promotion activities, increased online sales by 1.45% in 3 months. AWARDS

STATE COUNCIL OF CHINA, COUNTRYSIDE POVERTY INVESTIGATION. Sichuan, China Excellence Award November 2016 – January 2017

Conducted a non-profit research project focusing on elderly poverty in Chinese villages, interviewed 200 elderly citizens and key governmental officials, created a business plan of developing a new tourism industry to help with elderly poverty. EDUCATION

GEORGETOWN UNIVERSITY Washington, DC

Master of Professional Studies (MPS) in Integrated Marketing Communication December 2020

GPA 3.68; Business development consulting project with Infinova Corp. UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN Urbana-Champaign, IL Bachelor of Arts in Communication May 2018

GPA 3.65; Honor member of Illinois Public Relations Student Society of America

Contact this candidate