Social Media Manager

K A Y L A M A C D O N A L D

***.*****@*****.***

http://www.linkedin.com/in/kaylamacdonald/

Quinnipiac University Hamden, CT

BA in Media Studies, with a Psychology minor

Interest in Media Marketing, Social Media and Public Relations May 2015

Marketing & Membership Manager – Marshfield Community Television

· Create brand awareness for MCTV and MCTV’s three channels and online platforms.

· Developing and managing all marketing, including social media for every day posting as well as print campaigns for events and larger projects.

· Plan, coordinate and manage all events happening at the station for members and members of the community.

· Manage and attend to the needs of MCTV members so that they may maximize their membership experience.

Administrative Assistant – Cengage Learning

· Provide technical and administrative support as needed

· Develop, maintain and use databases and organizational tools to track projects and complete certain tasks

· Create and format documents electronically including letters, memos, status reports, presentations (Power Point), spreadsheets (Excel), and other related documents.

National Sales Coordinator - WHDH – TV

· Supported National Sales Manager with tasks and issues that arose daily, and strategizing a plan together to make sure things are running smoothly.

· Assisted Sales Manager with responsibilities maintained an organized system while completing all other responsibilities.

· Assembled weekly Excel report for all Managers, which totaled the income received for that week.

· Troubleshooting with the Accounting Department if a commercial ran late due to an extenuating circumstance, so the client would be compensated.

· Communicated with Account Representatives around the country to resolve any issues or communicate on what their expectations were. Executive Assistant - The Daniel Trust Foundation

· Ran all social media accounts (Facebook, Twitter, Instagram) for the foundation as well as actively participating in online contests to raise money and awareness for the foundation through social media.

· Assisted Daniel with weekly projects that arose, such as cold-calling sponsors, or sending out emails to all that support the foundation, etc.

· Organized Annual Scholarship Recipients Dinner for the students and the teachers that have helped them reach their goals.

· Accompanying Daniel to the speeches he gave to different schools in the area and posting about the event on social media to raise awareness for the foundation. SKILLS

Proactive, Creative, Artistic, Multi-Tasker, Hands-on Problem Solver, Quick learner, Adobe Creative Suite, Social Media (Facebook, Twitter, Instagram, LinkedIn, etc.), Microsoft (Excel, Word, Powerpoint). March 2017 -

Present

Dec 2016

Dec ‘15 – Aug ‘16

Jan – May 2015

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