Digital Marketing Assistant
Resume:
Frank
Mendoza
EDUCATION
Baruch College
City University of New York
Bachelors of Business Administration
Major: Digital Marketing
Minor: Psychology
Honors: Cum Laude
GPA: 3.7/4.0
Technical
Google & Microsoft Ads Certified,
Search Ads 360, Microsoft Excel &
PowerPoint, Adobe Photoshop, Adobe
Illustrator
Languages
Fluent in English
Proficient in Spanish
Main Interests
Music Fanatic, Culinary Arts, Traveling,
Digital Marketing,
SKILLS/INTERESTS
iProspect July 2019 – Nov. 2019
Paid Search Marketing Associate
Analyze pacing data and deliver insights with recommendations to clients daily to better scale opportunities and drive performance.
Collaborate with team on constructing weekly reports to present during weekly client calls providing insights to ensure greater efficiencies and assure transparency.
Develop and expand keyword coverage by implementing ad copies and identifying unique and well performing keywords to drive traffic.
Forecast potential campaign performance based on search volume growth and historical performance.
Make monthly bid adjustments for campaigns based on demographic, device, and location performance.
Client: Goldman Sachs.
adMarketplace Apr. 2018 – Aug. 2018
Paid Search Marketing Intern
Conducted keyword research and developed ad copies for campaign accounts.
Analyzed advertiser keyword CVR’s & CTR’s performance to prepare weekly reports.
Worked with team to improve keyword matching and inspected stemming & matching issues.
Ensured optimization by flagging irrelevant ads returned in search engine and providing recommendations to further improve consumer experiences.
Clients: Amazon, Facebook, & Edmunds.
CUNY Central Sept. 2016 – Jan. 2017
Accounting Intern Assistant
Assist with preparing accurate and timely monthly financial statements.
Capitalize individual assets that exceeded specific thresholds in which we reflected on balance sheets.
PROFESSIONAL
CONTACT EXPERIENCE
Address
Bronx, NY 10455
Phone
*.***********@*****.***
Contact this candidate