Customer Marketing Manager

Profile

Multifaceted, results-driven, and performance-focused marketing professional; offering an extensive background across various areas of marketing, operations and supply chain. Effective at developing brand standards and guidelines, identifying revenue-generating and cost-saving opportunities, and full product lifecycle management. Articulate communicator with strong interpersonal aptitudes, able to establish rapport with colleagues and customers at all levels.

Career Objective

- Successfully Oversee New Product Launches From Ideation Phase Through Full Product Lifecycle

- Actualize Brand Strategies and Initiatives Into A Go-To-Market Approach

- Drive Continuous Enhancements Of Product Quality And Strengthen Brand Equity

Skills

Strategic Market Planning & Penetration

P&L Management, Marketing Campaign Facilitation, Customer Relations and Management, Revenue Growth & Business Expansion, Project Management, Budget & Cost Optimization, Continuous Improvement, Agency Management

Personal Skills

Articulate Communication, Creative Thinking, Quantitative Reasoning, Capacity To Identify Trends, Natural Ability To Adapt To Fluid Situations, Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook), Lotus Notes, and SAP; R/3 & Hana

Experience

Customer Marketing Manager

Instant Brands, September 2020-Present

• Manage Walmart, Costco, Target, Grocery, Hardware, Military, Premium & all Canadian segments across all owned brands

• Plan and execute meaningful consumer experiences for new product introductions and existing products to increase consumer conversion (e.g. deliver web content, packaging, in-store merchandising, customer advertising/digital campaign, social media, influencer campaign)

• Expert on Customer’s target consumer, shopper insights, trends, competition, marketing priorities, marketing programs, merchandising guidelines and opportunities

• Develop and deliver ROI driven marketing programs at the retailer and distributor level. Program tactics include development of overall content strategy, PR, media, print, digital, consumer promotions, in-store merchandising concepts, and event marketing

• Partner with Sales and Marketing teams to develop Joint Business Plans for profitable growth and to implement impactful channel and account sell-in strategies, drive focus on profitable assortments, annual marketing calendar and specific programs that deliver against brand and financial targets

Associate Customer Marketing Manager

Instant Brands, February 2019-September 2020

• Owned development of retailer sell-in materials for customer meetings/line review

• Collaborated with Customer’s Merchandising, Marketing team, and our Sales teams to ensure timely development and execution of marketing programs

• Effectively managed creative agency relationships to oversee the development of consistent and effective marketing materials across owned channels

• Owned execution of the in-store experience (e.g., POP, in-store signage) and online experience (e.g. syndicated web content)

Brand, B.I., Pricing, & Research Analyst – Marketing

Petronas, April 2018-February 2019

• Designed strategic route-to-market programs for complimentary products to primary product offerings

• Developed annual forecast for all SKUs and supported in annual budget allocation via country and channel breakdowns through the creation and analysis of unique business information reports

• Spearheaded all facets of Marketing Research including the collection, organization, evaluation, and presentation of current market data & trends which directly influenced the oil and lubricant industry

• Conducted Market Research on new competitive products and identified unique standpoints and emerging market trends

• Facilitated the design and implementation of pricing and profitability tools into base recommend price changes in conjunction with corporate goals for the Petronas NAFTA cluster

Associate Brand Manager – International Business Unit

Rust-Oleum, August 2015-April 2018

• Oversaw new product development from conceptualization to execution; established brand standards, project guidelines, and overall brand strategies; monitored brand and product performance; and analyzed outcomes and cost options for products

• Developed and administered all facets of marketing communications, advertising, and product development, along with packaging efforts including graphic and overall structural design

• Carried out several duties including client expectation management, agency supervision, inventory monitoring, market trend analysis, and creative service project administration

• Collaborated with our internal engineering department to develop a web-based sales reporting tool which allowed active monitoring of product performance and report generating to be run through an app

Corporate Production/Master Data Analyst

Rust-Oleum, September 2012-August 2015

• Implemented a unique production process to maintain optimal production for the state-of-the-art aerosol line, which ran 12,000 units per hour

• Supervised and planned schedule for 2,400 worth $490M annually and utilized on new scheduling processes to alleviate capacity issues

• Collaborated with internal IT department to build custom queries within SAP, create new SKUs, develop, and modify bill of materials and individual SKU information, while maintaining overall data integrity

Education

Western Illinois University

Macomb, IL 2012

Bachelor of Business

Volunteer Work

Bernie’s Book Bank, PAWS, Feed My Starving Children, Cradles to Crayons, VA Great Lakes Hospital, Build-A-Bike

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