Social Media Manager
Resume:
Synopsis
PR specialist with experience in communication
planning, community outreach and project
implementation. Passionate about making a
positive impact through writing and
communication.
Skills & Interests
Bilingual (English/Vietnamese)
Content Writing
Campaign Planning & Execution
Press Release/Media Advisory Writing
Community Relations & Public Engagement
Designing Canva Graphics
Creating Animoto Videos
Experience
PUBLIC RELATIONS SPECIALIST
City of San José, Department of Parks,
Recreation and Neighborhood Services (PRNS)
July 2020 - Present
Creating messaging for COVID-19 communication
plans for countywide food distribution.
Resulting in over 2.5 million meals served per
week through the Silicon Valley Strong
Coalition.
Publicizing City GIS Food Distribution map.
Writing and publishing weekly community
feature stories highlighting available food
resources for local residents on San José
City’s digital news publication.
Translating public notices/park signage for 50+
community centers, 200+ parks into Vietnamese.
Posting over 500+ social media posts in four
languages, translated over 100 park flyers, and
over 250+ food distribution flyers in response to
COVID-19.
Producing and hosting the "Walk in the Park"
podcast with the purpose of increasing public
awareness about San José parks and COVID-19
response efforts for the "PRNS Essentials"
campaign.
Compiling and presenting weekly media tracking
reports to management and executive staff.
Editing San José City’s web page, with PRNS
webmaster for the food distribution media toolkit
and facilities webpage through Vision Live.
Responsible for processing 213RR order forms and
invoices.
Recipient of the 2020 Award of Distinction from
the California Association of Public Information
Officials for one-time community event, “Explore
Your Parks.”
DN
David Ngô
P U B L I C R E L A T I O N S S P E C I A L I S T
Tools
Canva
Animoto
Survey Monkey
Adobe Audition
Microsoft Office Suite
San Jose City CMS
Contact
Address: 52 E Taylor St, San José CA 95112
Phone #: 408-***-****
Email: *****.***@*********.***
David's Portfolio
David's Blog
References
Carolina Camarena
City Manager's Office, Director of Communications
********.********@*********.***
Charlotte Graham
PRNS, Acting Public Information Manager
c ********.******@*********.***
Daniel Lazo
PRNS, Public Information Rep II
******.****@*********.***
Ed Bautista
Emergency Operations Center, Senior Communications Coordinator
**.********@*********.***
COMMUNICATIONS INTERN
City of San José, PRNS May 2019 - July 2020
Planning and executing the "ActivateSJ" campaign
with the intention of increasing public awareness
about parks system and community centers for a
potential ballot measure.
Planning and executing "Explore Your Park"
citywide scavenger hunt, with the purpose of
raising awareness of local parks for monolingual
and bilingual residents.
Reached nearly 9,000 Spanish-speaking and
743 Vietnamese-speaking residents on
Facebook.
Reached approximately 24,000 Spanish-
speaking residents on KSOL FM and 42,000
Gained 31,401 impressions on social media by
people who had not previously followed our
department’s social media
Creating preemptive messaging for the "PG&E
PSPS" crisis communications plan, with the
purpose of increasing public safety by notifying
residents about the 2019 PG&E power outages.
Creating a variety of communication materials
such as newsletters, news releases, media
advisories, radio PSA scripts and surveys.
Created effective public awareness campaigns by
setting public outreach goals, identifying target
audiences and gathering measurement data.
Managed monthly social media calendars and
produced social media content for Facebook,
NextDoor and Twitter.
Lead writer for "2019 Community Impact Report"
Vietnamese-speaking residents on 1430 AM
Saigon Radio.
DN
Education
SAN JOSÉ STATE UNIVERSITY
College of Journalism and Mass Communications
— Class of 2019
Bachelor of Science in Public Relations with a
Minor in Business.
Staff Writer for The Spear (Fall 2019)
Inbound Marketing Certification from Hubspot
(2018)
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