BROOKE CHRISTOFFERSON

Phoenix, AZ ***** 602-***-**** adkno9@r.postjobfree.com www.linkedin.com/in/BrookeChristofferson

MARKETING EXECUTIVE

Accomplished marketing leader with career success maximizing revenue in competitive markets using data and analytics to drive decisions. Highly skilled in building winning teams by inspiring, coaching and leading by example. Deep background in promoting products and services to business-to-business (B2B) and business-to-consumer (B2C). Innovative digital marketer bringing strategy to execution with smart tactics. Recognized as a top-ranking executive with strong leadership skills in creating vision, innovation, and strategic plans.

AREAS OF EXPERTISE

Strategic Marketing Management Organizational Development Transformational Change Management Strategy and Business Plan Development Integrated Campaign Design Digital Marketing Client Relations Executive Leadership Product Development Brand Management Data & Analytics Talent Development & Coaching Client Strategy CRM Content Management Social Media Sales Planning & Revenue Marketing

PROFESSIONAL EXPERIENCE

Elev8 Strategies Group 2020 - present

President and Founder

Launched a boutique consulting firm specializing in strategic planning, leadership development/executive coaching, sales strategy/planning, marketing planning, branding/messaging, data and insights, and digital transformation. Work centers on driving organizational results through a people focused lens.

Media industry project work

Non-profit organization lifecycle strategic work

SaaS digital marketing platform product development, strategy, go-to-market development

Participating in certification program to achieve International Coaching Federation coaching credentials

Grand Canyon University 2020 - present

Adjunct Professor – Colangelo School of Business

Teach Intro to Marketing to college students pursuing degrees in business at a large private university

GANNETT – USA TODAY NETWORK 1998 – 2020

Corporate Vice President, Client Strategy, USA Today Network, 2015–2020

Oversee business marketing operations, including client and business-to-business (B2B) strategy development, project management, data and analytics, and staff leadership. Managed internal strategic consulting team developing custom solutions for large prospects and customers backed by research and data making business, marketing, brand, creative, and media recommendations.

Promoted by President of company to build Client Strategy organization across 114 local sites supporting B2B advertising sales organization.

Directed Client Strategy organization to close $74M annually in incremental revenue through full-service marketing strategy recommendations across various industries (healthcare, education, retail, furniture, grocery, automotive, cannabis, finance, home improvement, etc).

Led a pioneering cross-functional team to develop first vertical business unit for auto worth $150M.

Launched go-to-market segment tool kits for high potential opportunities including primary research, opportunity identification, lead generation, B2B marketing campaigns, templated packaged solutions and pitches. Changed company’s go-to-market approach and decreased sales close time by 50%.

Built quarterly sales prospect account prioritization process through salesforce.com pipeline management.

Spearheaded a team of 180 local market Client Strategy employees in creating marketing solutions that delivered return on investment (ROI) to company’s customers.

Recruited and retained staff of forward-thinking digital experts focused on transforming the business.

Drove development of business go-to-market story aligning company acquisition and product message.

Steered 30% increase in lead generation through comprehensive programs utilizing content marketing, email, CRM tools, events and digital advertising driving $5M in new revenue.

Worked collaboratively across the organization designing and leading an annual sales planning process.

Consulted with individual media properties to generate revenue strategies to drive performance improvement.

Vice President, Marketing & Strategy, USA Today Network West Group/Republic Media/12 News, 2010–2015

Led the development and implementation of all marketing and brand initiatives (B2B and B2C) for 10 local markets. Launched Gannett Client Solutions as internal agency focused on new business development with creative pitches to large advertising clients across industries. Developed infrastructure and process for regional marketing hub concept which was replicated in three other regions across Gannett.

Led corporate-wide consumer marketing campaign development for new metered digital platform strategy, working with national ad agency on campaign development, creative, media recommendations, and local activation.

Launched first national sales client solutions team resulting in 300% ROI on staff investment.

Fostered employee development which resulted in promotion of two managers to director and implemented an innovation tour program for staff focusing on creative learning outside of the industry.

Developed annual business-to-business sales planning process adopted corporate-wide focused on identifying opportunities, economic projections, market share growth, and strategic initiatives.

Introduced first comprehensive sales training university with curriculum development for product, sales skills, marketing, competitive positioning, and tools leading with three training staff members.

Teamed up with Editorial and Consumer Sales in deploying targeted consumer marketing campaigns in alignment with direct response sales and retention programs.

Closely worked with regional director of insights in delivering actionable market analytics and customer insights scalable across market sizes and sophistication.

Leveraged Group resources and directed the production and implementation of local media planning, buying, communication, advertising, marketing promotions, social media, and public relations.

Built and strengthened strategic alliances with community partners through special events/sponsorships.

Earned Top Executive President’s Ring Award at Gannett in 2010 and named a Top 20 under 40 media executive by Presstime Magazine.

Vice President/Director of Market Development, Republic Media, 2005–2010

Managed 20-member Marketing Department overseeing marketing communications and branding strategy.

Led company strategic planning process including research insight development, KPI tracking and measurement, strategic objectives, and project management of tactic execution.

Performed market share analysis to identify new revenue opportunities and segments.

Developed comprehensive marketing career training program to develop talent and enhance efficiencies.

Additional Gannett Experience:

Strategic Marketing Communications Manager – The Arizona Republic/azcentral.com

Marketing Account Team Manager – The Arizona Republic/azcentral.com

Marketing Account Executive/Project Manager– The Arizona Republic/azcentral.com

Advertising Sales Account Executive – The Arizona Republic/azcentral.com

EDUCATION

Master of Business Administration (MBA) with Emphasis in Marketing

W. P. Carey School of Business at Arizona State University, Tempe, AZ

Bachelor of Arts (B.A.) with Dual Major in Communication Studies and Political Science

Simpson College, Indianola, IA

PROFESSIONAL and Community Leadership

Alumni Board of Directors, Simpson College Board of Directors, INMA North America – Past President Phoenix Chamber of Commerce – Past Board of Directors Gigi’s Playhouse Phoenix – Founding Board Member Free Arts of Arizona – Past Board of Directors Leukemia and Lymphoma Society – Past Special Event Committee

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