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PROFILE

Goal-oriented, results-driven marketing and communications expert with 15+ years hands-on experience developing and leading teams that deliver integrated brand strategies and measurable campaign ROI while enhancing brand awareness. Highly adept at B2B, B2C and channel marketing. Vertical expertise includes: SMBs and entrepreneurships; K-12 education, colleges and universities, and on-line learning; consumer electronics and technology products; SaaS and cloud services; retail; value-added resellers (VARs); and nonprofit. SKILLS & EXPERTISE

Brand Strategy

E-commerce Strategy

Digital Advertising

PPC Campaigns

Lead Generation

Social Media Marketing

Search Engine Marketing

Email Marketing & Automation

Content Development

SEO & Website Management

Campaign Analysis

Market Research

Creative & Website Development

Print & Promotional Collateral

Reputation Management

Public Relations & Corporate

Communications

Webinars

Partnerships & Sponsorships

Co-op & MDF Programs

Tradeshow Management

Corporate Events

Marketing Operations

Marketing Management

Leadership & Team Building

Hiring, Training & Mentoring

Budgeting and P&L

Salesforce MS Dynamics Act-On

XANT WordPress SharePoint

Adobe

EDUCATION & CERTIFICATIONS

Bachelor of Science, Business Management – University of Phoenix (Phoenix, AZ campus) AFFILIATIONS

Board Member: Arizona Hemophilia Association

CAREER HISTORY

OpenWorks

Phoenix, AZ

Marketing Manager Mar 2020 – Present

Build and maintain a strong and consistent brand through a wide range of online and offline marketing channels. Track and analyze campaign performance. Manage marketing budget and ensuring all marketing material align with brand identity. Develop creative concepts to campaign implementation. Manage organic and paid lead acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, and performance analysis. Achievements:

• Exceeded 2020 MCLs and MQL goals by 143% leading to record net annual sales revenue.

• Developed and implemented monthly lead generation thought-leadership webinars with average 45% participation from registered attendees.

• Spearheaded rollout of company-wide online fulfilment portal to decrease printing/promotional item expense and improve ease of use for field sales. Leigh McKenney

LinkedIn https://www.linkedin.com/in/leighmckenney/ Portfolio https://leighellencarter.wordpress.com/ 602-***-**** 746 E. Strahan Drive Tempe, AZ 85283 adkics@r.postjobfree.com Carter Creative Marketing

Tempe, AZ

Science Interactive Group

Denver, CO (remote)

G/O Digital Marketing (TEGNA)

Phoenix, AZ

HALO Animal Rescue

Phoenix, AZ

International Student &

Scholar Resources

Phoenix, AZ

Marketing Consultant & Contractor Jan 2019 – Present Consult with small businesses and entrepreneurs to create and implement marketing strategies. Identify appropriate marketing mix for clients’ goals. Develop detailed marketing and communications plans. Provide campaign creative, execution and analysis. Marketing Manager Sept 2017 – Apr 2019

Managed all marketing activities for (5) diverse educational product brands. Managed (7) company websites including (2) e-commerce sites. Managed all customer-facing digital and print collateral, including 20+ social media accounts. Developed and executed strategic marketing campaigns resulting in increased web traffic, increased leads captured, and heightened brand awareness. Planned and managed 40+ trade shows. Achievements:

• Increased annual inbound leads by 40% in 12 months by implementing monthly webinars, tradeshow promotions, and digital advertising campaigns.

• Increased social media following by >1000% with management platform, and digital ads.

• Improved overall website traffic by >100% in 12 months through site redesign, new content, SEO practices, and digital advertising.

Digital Marketing Account Manager May 2015 – Apr 2017 Cultivated long-term client relationships on behalf of digital marketing agency. Managed complex integrated digital marketing campaigns. Conducted ongoing campaign optimizations to ensure peak performance. Provided monthly campaign reporting to ensure client ROI and recommend campaign budgets.

Achievements:

• Simultaneously managed 80 client accounts from various vertical markets, encompassing hundreds of integrated digital marketing campaigns.

• Consistently maintained >90% retention rate with clients paying >$5K monthly. Director - Development & Marketing Feb 2014 — Mar 2015 Developed and executed campaigns and promotions to cultivate donors and increase charitable contributions. Directed organization’s participation in fundraisers and events. Achievements:

• Authored grant submissions resulting in >$350K operational funding for FY2014.

• Successfully executed two major fundraising events resulting in record-breaking adoptions -- 1,000+ pets in 48 hours -- and >$100K donations.

• Appeared regularly as organization spokesperson on local news and other media including ABC15 Pet of Week segment.

Marketing Director Feb 2011 – Feb 2014

Provided integrated marketing and communications strategies. Managed various corporate business operations including budgeting and vendor relationships. Developed campaign creative; directed campaign execution and analysis. Designed corporate branding and website.

Marketing Director Feb 2004 — Jan 2011

Led 4-person team responsible for providing marketing services and event management to 100-member national sales team, 50+ strategic partners, and corporate departments. Executed annual 200+ tradeshows and multi-city roadshows to generate sales leads and enhance branding.

Achievements:

• Implemented marketing initiatives resulting in >20% increased sales in 2005-2008.

• Utilized SEO and SEM to achieve historically high e-commerce transaction volume and 500+% increased web traffic in 12 months.

• Directed development of nationally branded customer loyalty give-back program resulting in $1.5 million contribution to K12 schools.

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