Ronald M. Rogers

**** *** **** *****

McKinney, TX 75070

214-***-****

adkecn@r.postjobfree.com

Senior Sales Executive

Upbeat, self motivated, ambitious, well prepared, goal driven with a hunter mentality focused on making immediate impact to grow market share of products sold through food service national chain accounts, emerging chains and specialty/distributors. Performance measured by ability to take the business unit to new heights by capitalizing on strategically focused, profitable key account targets. EMPLOYMENT HISTORY

Tender Belly, Denver, CO

Sr. Director Key Account & Food Service, January 2019 - March 2020

• Newly created position and opportunity with upstart, fast emerging company focused on premium signature bacon and other ABF heritage pork products.

• Top to top management role for current key accounts and newly identified prospect accounts with alignment on key account targets and priority geographies for growth expansion.

• Responsible for initiating & implementing strategy against emerging chains, specialty distributors and other alternate channels

• Responsible for 5 direct foodservice related sales and support personnel to coordinate team and maximize impact of field activities in addition to key account responsibilities.

• First year, foodservice division finished 14% over PY sales – total foodservice sales approximately $12M in 2019.

• Within first nine months, identified and presented over $20M of new pipeline opportunities.

• Initiated and Implemented Dot Foods along with start-up execution strategy.

• Aggressive growth expectation of 54% increase over prior year for 2020. Costanzo’s Bakery, Buffalo, NY

Vice President, Chain Accounts September 2017 – January 2019

• Opportunity with a start-up initiative with zero base business inherited like Continental Mills opportunity.

• Engaged in expanding footprint of Costanzo’s outside of the Western NY market into targeted key chain accounts. Primary current market focus is Eastern half of United States & into Texas.

• Focused on fully leveraging existing product portfolio as well as initiating, managing and implementing new product offerings specifically targeted to maximize profitability and gain category share.

• Implemented key account qualifying criteria at point of start up within specified segments: casual dining, fast casual, deli/sub shops, c-store and in-store retail bakery.

• Established annual operating budget and forecast for 2018 directly with CEO alignment.

• Invested upfront time in developing internal relationships, realizing support necessary to successfully be a resource to key chain accounts.

• Emphasis on solution-based sales approach that has been mostly non-existent previously.

• Within first 120 days established active projects in pipeline with 14 new key chain account prospects. This also included customer visits to corporate office which had never historically taken place with key foodservice national accounts.

• Within first 6 months initiated 2 new market tests for key targeted accounts and sold new products which starting shipping late spring/early summer to two additional accounts.

• Success with 2 new emerging chain accounts and 2 new distributor accounts resulting in over $550,000 annualized in first year.

Continental Mills, Tukwila, WA

National Sales Manager, National Accounts November 2012 – September 2017

• Managed/directed the food service national account sales efforts related to key national chain account customers (top 200 restaurant chains). Focused on leveraging existing relationships, experience, and expertise to gain access to key customer personnel to ensure early engagement on customer new product development/menu development discussions.

• Responsible for the successful execution of responsibilities to result in long-term sales growth and profitability within the food service division.

• Collaboration with R&D, culinary and marketing in the identification and delivery of new product ideas for national accounts based on trends, innovative recipes, concepts, product uses and merchandising strategies.

• Work closely with other key functional departments such as: Culinary, Research & Development, Operations/ Manufacturing, Finance, Sales, Market Research, and Supply Chain.

• Currently manage two direct reports - national account sales managers

• Scope of business responsibility was $67,000,000 or 123,000,000 lbs. annually o FY’13 sales = 6.2% increase over PY LBS

o FY’14 sales = 16.8% increase over PY LBS

o FY’15 sales = 21.4% increase over PY LBS

o FY’16 sales = 1.9% increase over PY LBS

*Fiscal year runs April - March

Senior National Account Manager February 2010 – November 2012

• Responsible for planning, establishing and overseeing corporate national account strategy, as well as, managing and leading team of 2-3 food service national account managers. Also, primary responsibility for leading project managers assigned to food service national chain account initiatives.

• Initial start-up opportunity with zero base business inherited. The goal upon joining organization to lead by example by initiating solution based sales approach to targeted, key national account clients leveraging the organizational commitments to the national account segment. This included focus on cross functional resources while building lasting customer relationships. This resulted in the influence & communication both internally and externally resulting in confidence, integrity & humility in order to inspire trust & teamwork.

• Incremental personal sales growth within 18-month period zero to $2,000,000+

• After initial six-month period, added personnel to manage and lead within national account division

• After one-year period expanded FS NA sales support again, with additional national account sales manager support.

• Incremental division sales growth following 2-year period $4,100,000+ incremental. Key account focus driving results with various food service national chain accounts.

• Through organizational restructuring and realignment, effective Nov. 2012 promoted to assume responsibility for over $40,000,000+ related to additional national account business activity created by company divestiture. Ralcorp Frozen Bakery Products, Chicago, IL

National Account Director November 2005 – February 2010 National account responsibilities for key accounts located in southern portion of USA.

• Leading strategic sales solutions approach working with key account culinary, product/concept development, QA and procurement. Key account focus specifically included 7-Eleven, Arby’s Brinker, Church’s, IHOP, Jack In The Box, The Keg, Quizno’s, Sonic & TGIF.

• FY’06 business activity finished 109% vs. budget

• FY’07 business activity finished 119% vs. budget

• FY’08 business activity finished 110% vs. budget

• FY’09 business activity finished 103% vs. budget

• Product line/categories include: griddle (waffles, pancakes & French toast), cookies, biscuits & breads

(specialty & Artisan)

Griffith Laboratories, Chicago, IL

Account Director November 2000 – November 2005

• Account responsibility for Industrial and National Accounts within Texas and Arkansas.

• Product line/categories include: Sauces, Gravies, Soups; Bakery & Dough Mixes; Coating Systems; Seasonings for Meats, Side Items & Snacks.

• Processor and national account client focus is placed on strategic and conceptual selling, as well as, service solutions for long-term partnerships.

• During 5-year period, solidified new accounts and contracted business representing over $6.9M in incremental business.

• C.L. Griffith award recipient for FY’02, FY’03, FY’04 & FY’05 represented by completing sales periods of 123%, 110%, 138% & 112% respectively.

• Exceeded sales budget for 5 straight years.

Sara Lee Foods, Chicago, IL

National Account Manager - Midwest November 1999 – November 2000

• Segment responsibility includes commercial and non-commercial national accounts in the Midwest.

• Responsible for developing new and existing relationships utilizing strategic tactics for new product introductions (custom and existing), specifications and promotional activity.

• Provide a customer link to culinary, menu/concept development, materials management and research & development.

• Continually demonstrated presentation and persuasive selling skills along with the investigative ability to analyze market conditions and provide complete customer satisfaction.

• Product categories include cross segments of proteins and desserts. Nabisco, Inc., Parsippany, NJ

National Account Manager - Contract Management February 1998 - November 1999

• Segment responsibilities include the Military, ARAMARK, Airlines, and Group Purchasing Organizations

(Healthcare).

• Responsible for securing specified product programs, new products and product conversions, as well as, developing major strategic product programs and promotions.

• Position required high profile oral and written presentations internally as well as to account personnel.

• Account responsibilities represented over $25 million on an annual basis.

• Successes included three major conversions representing over $9 million on an annual basis. Area Sales Manager March 1995 - February 1998

• Sales emphasis placed on Nabisco’s strategic product lines including A.1., Grey Poupon, Cream of Wheat, Oreo, Egg Beaters and extensive cookie and cracker line. This emphasis was equally placed at both the operator (regional chains, hospitals, universities, etc.) and distributor (Sysco, Alliant, US Foodservice) levels.

• Responsible for the effective management of a discretionary budget of a $6-million-dollar territory.

• Responsibilities also include preparing and executing business reviews, food shows and sales meetings for food service distributors, operator accounts, and State affiliated associations.

• Attained quarterly sales goals (9%-12% growth) ten out of twelve quarters.

• “Eagle Award” recipient 1995. This award recognized the top region performers within Nabisco’s food service company.

• 1997 "Circle of Excellence" recipient and 1997 second half "Rock" award recipient. Michael Foods Sales, Inc., Minneapolis, MN

Representative-East Central Region December 1992 - March 1995

• "High Achiever" sales award 1993-1994 based incremental profitability sales

• Manufacturer’s Representative of diversified product lines including refrigerated, extended shelf life eggs, potatoes, dairy and prepared salad mixes.

• Successfully managed the state of Indiana at both distributor and end-user levels.

• Demonstrated ability to incorporate new product lines at the distributor level.

• Proven ability in closing sales at end-user level based on highly successful closing rate.

• Reinforcing communication skills on a daily basis by handling quality control, pricing and other issues relative to the food industry.

• Prepared and coordinated business reviews, food shows and sales meetings for food service distributors. EDUCATION

Indiana University

B.G.S., General Studies/Business Education

Purdue University

A.A.S., Hotel/Restaurant Management

*References available upon request

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