Social Media Digital Marketing

Melissa A Ruiz

786-***-**** ***.**********@*****.*** 11900 SW 83rd Ct. Miami, FL. 33156

MARKETING PROFESSIONAL

Brand Strategy Digital Marketing Project Management Marketing Professional with 11 years of experience in effective digital marketing campaigns, brand management, and paid search & SEO strategies for high profile companies. Experience leading and mentoring teams for successful marketing initiatives. Focused on performance marketing, improving brand positioning, and growing website traffic. Organized, data driven, analytical, with a growth marketing mentality.

Core Strengths

● Search Engine Optimization

● SEM & Paid Search

● Social Media Management

● Brand Management

● Content Development

● Marketing Data & Analytics

● Conversion Optimization

● Market Research

● Customer Segmentation

Professional Experience

OPEN EDUCATION Miami, FL. April 2018-October 2020 Brand Manager - Open English

Responsible for developing strategies, creative assets, and execution of all brand promotions, campaigns, and communications. Worked with cross-functional teams (sales, academics, products, service, and web) to improve leads, sales, and brand positioning in the Latin American, Carribean, US Hispanic, and Spanish markets.

● Closely monitored leads, sales, and performance data on a daily basis.

● Instrumental in developing and executing TV campaigns and commercials for the brand.

● Collaborated with all marketing channels and web teams to execute proven launch strategies for B2C and B2B iniatives.

● Help increase website performance and conversion rate through A/B testing and onsite optimization using Google Analytics, Optimizely, and Hotjar.

● Analysis of brand performance, competitive landscape, consumer insights, and finding new marketing opportunities.

TRIPGATE Miami, FL. February 2017-April 2018

Marketing Manager

Focused on growing inbound traffic using SEO, Content, Social Media, and growth marketing strategies for two travel related websites (cheapairportparking.com and parkon.com). Melissa A Ruiz

786-***-**** ***.**********@*****.*** 11900 SW 83rd Ct. Miami, FL. 33156

● Improved and grew the backlink profiles for each site by finding link growth opportunities through relevant websites, content development, and networking with valuable page ranking sites and TLD’s.

● Monitor and report on performance metrics using Google Analytics, HREF’s, SEMRush, Spyfu, and Hootsuite amongst others.

● Develop and design content (infographics, social media posts, blog posts) using Adobe Creative and Canva for B2C and B2B consumers.

● Supported the COO in business development goals by finding, setting up, and providing customer service to customers.

MEC GLOBAL Miami, FL. September 2014-February 2017 SEO Manager

Managed a full SEO and content team in a client-facing role for a global agency. Developed SEO, Social Media, and Content Strategies directly working with high profile clients like Marriott, Tiffany & Co, Hawaiian Tropic, Energizer, Netflix, Hertz, and Chevron.

● Worked with the clients’ in-house teams to develop, launch, and monitor website and social media performance in the Latin American and Caribbean markets.

● Provided support to other regional offices for SEO strategies and new client pitches.

● Responsible for monitoring, and presenting SEO and social media metrics using Google Analytics, Adobe Omniture, Hootsuite, and SocialBakers amongst others. AUTONATION Fort Lauderdale, FL. May 2014-September 2014 SEM Specialist

Great contract role with one of the largest auto dealership networks in the country. Provided support and expertise to help the SEM team manage and optimize over 400+ national SEM campaigns.

● Daily optimization and performance monitoring of campaigns on Google Adwords and Microsoft Ads (Bing & Yahoo).

● Implemented advanced paid search strategies like day parting, location bid adjustments, top of page bidding, tier bidding, and multi-regional campaign structuring.

● Created front end designs for landing pages using moqups and Adobe Creative Suite. WORLDNET MEDIA Miami Beach, FL. April 2012-April 2014 SEM Manager

Responsible for the build out and management of PPC and Display campaigns for five in-house brands where the average SEM budget for each brand was $100K per month.

● Focused on driving onsite conversion while maintaining target CPA and optimizing for maximum ROI.

● Daily monitoring and of KPI’s, keyword opportunities, and campaign optimization using Google Adwords, Microsoft Ads, and Marin.

Melissa A Ruiz

786-***-**** ***.**********@*****.*** 11900 SW 83rd Ct. Miami, FL. 33156

● Built out and managed paid Facebook campaigns driving users to convert by downloading mobile app installs.

Optimum7 Miami, FL. March 2009-February 2012

SEO & SEM Manager

Started this agency as an intern and worked my way up to the lead manager that developed and executed custom marketing strategies that included SEM, SEO, Content Marketing, Reputation Management, and Social Media Marketing initiatives.

● Communicated daily with clients on campaign developments and delivered monthly reporting using Google Analytics and social media management tools.

● Responsible for developing two industry related blog posts per week as part of the agency’s growth strategy.

● Trained and mentored interns and new hires in digital marketing strategies.

● Managed a full marketing team of SEO Specialists, Copywriters (for Web and Social Media), and Graphic Designers.

Education

BA in Business Administration Marketing Florida International University 2020 AA Graphic Art Miami-Dade College 2010

Certifications

Google Analytics Google Adwords Social Media Marketing Content Marketing Inbound Marketing

Technical Skills

Microsoft Office Suite Adobe Creative Suite Wordpress HTML CSS Canva Google Analytics Google Search Console Facebook Ads Manager G-Suite Tableau

Contact this candidate