Director of Sales &Marketing

**** ***** ******, *** ***

Mississauga, Ontario

Mobile: 416-***-****

Email: *************@*******.***

Mazen Salami

OBJECTIVE

To acquire a key position in the field of leadership, public relation, Sales& Marketing expertise.

To share while enhancing my capabilities gained through 13 years of experience by capitalizing on proven management & consulting skills, motivating teams, meeting deadlines, exceeding goals, expanding profit margins & winning partnership.

To reach highest level of performance throughout latest management standards and conditions within a reputable multinational company.

To develop my managerial skills, contribute to the company’s business success and grow internally.

QUALIFICATIONS/Skills

Progressive Sales / Marketing executive with 12+ years of hotel & travel experience positioned for return to hospitality Industry from Leisure to Corporate & MICE business.

Excellent expertise in new hotel & travel trade, Regional & Global sales office openings & turnaround property situations.

Extensive skills & experience selling nationally, regionally & globally.

Advanced communicator who excels at delivering presentations & maintaining customer relation with national & International accounts.

Strong leadership with proven ability to teach & direct sales managers & administrative staff while interacting with all levels of management.

Proficient Computer Literate Microsoft Power point, Excel & Word, Fidelio, Galileo & Prologic reservation system.

Flexible to varied work schedules and environment / Multicultural.

Sociable and friendly but very determined when it comes to closing deals.

Strong administrational skills

PROFESSIONAL EXPERIENCE

Moevenpick Hotels & Resorts Management 1st June 2008 – 15th June 2011

Global Sales Office

Kuwait

Director of Sales & Marketing 1st Jan 2010 - 15th Jun 2011

Kuwait, Qatar, Bahrain, UAE

Director of Sales 1st Jun 2008 – 31st Dec 2009

Northern Gulf

Reporting to: Vice President Sales & Marketing, Middle East.

Achievements:

Established a new operational strategy for the Global Sales & Marketing office for the Northern Gulf Region by expanding& opening 2 new sales offices in Doha & Bahrain.

Implemented an operational strategy that increased the annual sales in terms of RN & REV by 40% throughout the 3 consecutive years.

Successfully streamlined operational processes resulting in 10 – 15% overall office cost reduction.

Responsibilities:

Fully in charge of all Sales& Marketing activities of the Global Sales Offices in Kuwait, Qatar, Bahrain for all (Inbound and outbound business) generated to Moevenpick Hotels & Resorts worldwide.

Fully responsible for Global Contracting with the Tour Operators, whole sellers, Travel agents& Key Corporate accounts for the 3 markets on behalf of the Moevenpick hotels.

Reports to the Vice President Sales & Marketing Middle East for all related financial, forecasting & budgeting matters.

Provides leadership to the day-to-day operations of the sales department, while maintaining focus on the company’s strategic goals.

Directs sales managers to achieve objectives established in the Company’s Strategic Plan.

Oversees any direct marketing opportunities related to third party partnership.

Monitors current competition and market performance business trends (3 markets).

Creates master calendar of PR initiatives for the year – Group, Corporate and Leisure business.

Seeks out and targets new customers and new sales opportunities, initiates action plan to approach and secure new business for the Company.

Analyzes sales statistics to determine business growth potential.

Participates in all Travel & Hospitality exhibitions in the local, Regional & International countries (AWTE, ATM, WTM, ITB, GIBTM, BTS, and WTB), etc…

Organizes, prepares & drives Familiarization trips to Europe, Africa, and Asia & ME Hotels for TA & Corporate decision makers.

Reason to move: Immigrating to Canada

Habtoor Hotels (Metropolitan Hotels Int’l) 1st July 2004 – 31st May 2008

Regional Sales Office

Sales Manager

Kuwait

The Al Habtoor Group owns & operates hotels throughout the Middle East, GCC & Europe through its subsidiary Habtoor Hotels. Established more than 30 years the group is recognized as the most experienced Dubai – based international hotel company that has developed three brands, The Habtoor Grand Hotels , Resorts & Spa, The Metropolitan Palaces & The Metropolitans that are based in Dubai , Lebanon & UK.

Reporting to: Regional Director of Sales

Achievements:

Maximized the sales office Revenues by introducing the Kuwait corporate Market to Metropolitan Hotels & that in turn started dealing directly with Regional office & increased its market share potential within the four years.

Created a strong Corporate data base, dividing it into Segments;

Ex. Petroleum, Pharma's., Banks, etc...) Resulted in increasing the ARR and Rev par for the 7 properties.

Built a solid acquaintance from Government and Semi Gov. Sectors.

Responsibilities:

Spreading awareness of Metropolitan Hotels for all Local Corporate (oil, Government, etc...) & Travel Agent sectors in the Market.

Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, email & fax campaigns.

Responsible for full market Knowledge by monitoring competitor’s rates & facilities in the prospective market.

Evaluate existing Business by means of pricing studies.

Preparing marketing & action plans to the Regional Director for the local market.

Participates in all Travel & Hospitality exhibitions in the local, GCC & ME countries (AWTE, ATM), etc…

Organize, prepares & drives Familiarization trips to the Hotel destinations for TA & Corporate decision makers in conjunction with Emirates Airlines, Kuwait Airways & Srilankan Airlines, etc...

Organize a yearly Gala Dinner entertainment for TA & Corporate.

Reason to Leave: Better Opportunity as Director of Sales

Moevenpick Hotel Kuwait 1st Oct 2003 - 28th Jun 2004

Sales Executive

Kuwait

Reporting to: Director of Sales & Marketing

Achievements:

Created my own business personality & key accounts within the corporate market as a self-starter.

Responsibilities:

Responsible for managing a portfolio of corporate accounts & ensuring a high portfolio by participating in Sales activities & blitzes.

Establishing criteria’s in qualifying the account’s potential business.

Assisting of supporting the sales Director in providing feedback information in considering the weak & strong period for the purpose of planning the budget of next year.

Preparing action plans to the Director of Sales on monthly basis.

Create Business option packages according to company needs.

Brings business leads to Moevenpick Hotels worldwide.

Organizing entertainment invitations to the bookers, decision makers.

Regular follow-up on active accounts.

Sheraton Hotel Kuwait 17th Jun 2001 to 30th Sep 2003

Front Office / Guest Service Agent/Shift Leader

Kuwait

Achievements:

Met the utmost expectation of the Front Office Manager in the Upselling Program launched for 2 years by achieving the first highest incentives scale.

Responsibilities:

Handling all kind of reservation enquiries.

Count& verify cash, shift activity, keys, etc.

Complete shift audits as required.

Print updated in-house, arrival, departure & room status reports activity.

Check all unresolved departures.

Review service requests for arrivals.

Assist the FOM in blocking the rooms.

Enroll Starwood loyalty Program for new Guests Weekly and monthly sales reports to hotel management.

Reason to Leave: Better Opportunity in Sales

EDUCATION

Bachelor Degree of Arts in International Tourism Jun 1995 to Jul 1998

University of Lincolnshire & Humberside

Kingston upon Hull, UK

Advanced Diploma in Hotel & Tourism Management Jun 1995 to Oct 1997

Skyline College

Sharjah, U.A.E.

TECHNICAL TOOLS

Certificate of Appreciation for Outstanding Achievement & sales performance year 2010 (Moevenpick Hotels &Resorts Mgmt.)

Occupational Analysis “Sales executive” workshop participation (Kuwait Occupational Standard Assessment& Certification Org).

Verification Workshop “Travel Agent” participation (Kuwait Occupational Standard Assessment & Certification Org).

Successful Selling skills course (Claviga Training & Development Co.)

Negotiation Skills

LANGUAGES

English(Spoken & written)

Arabic (spoken & Written )

French(Basic speaking , Read & written)

REFERENCES

Available upon request.

Contact this candidate