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Social Media Graphic Designer

Springfield, NJ
March 24, 2021

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MARIA BRYKE-DRAKE art direction and design


*5+years experience in art direction and design with a retail advertising and direct marketing focus. EXPERIENCE

Freelance Creative 2018 – Present

Creative concept development, photoshoot art direction, social media and design. Senior Art Director Brogan Tennyson Group, Inc Dayton, NJ 2007 – 2018 Responsible for concept, design and execution of advertising, catalogs and collateral material for core luxury clients.

— Led creative presentations for all new business initiatives, resulting in multiple new client contracts

— Conceptualized stories and hire all talent for both still life and fashion photoshoots

— Art directed fashion and still life photoshoots for advertising, catalogs, digital and specialty projects

— Built a solid pool of industry contacts and resources

— Mentored and managed all staff art directors, graphic designers and freelance creative talent

— Managed department workflow, project budgets and creative deadlines Creative Director Lands’ End Women’s Division Dodgeville, WI 2006 – 2007 Primary focus on swim and intimates business. Responsible for evolving the brand image and enhancing customer experience by integrating brand image and messaging across multi channels.

— Collaborated with merchant group on product offering, styling and pagination of catalogs

— Conceptualized stories and hire all talent for photoshoots

— Art directed fashion and still life photography for catalog and website assets

— Oversaw design of women’s core and specialty catalogs

— Collaborated with copy director to create and maintain editorial voice

— Managed team of graphic designers, art directors and freelance talent Senior Art Director Brooks Brothers New York, NY 1998 – 2006 Responsible for brand image within catalog and retail advertising creative process.

— Conceptualized stories and designed 21+ seasonal catalogs

— Art directed and hired all talent for fashion and still life photography

— Collaborated with copy director to create consistent messaging and editorial voice

— Worked directly with design team, retail merchandisers and marketing group on brand positioning

— Responsible for management and integrity of creative department budget

— Managed team of full time employees and freelance staff members Art Director Loft Creative Group Jersey City, NJ 1997 – 1999 Co-founded creative studio. Developed all elements of catalog production from concept inception to photoshoot execution. Associate Art Director Tweeds,Inc Weehawken, NJ 1996 – 1997 Designed catalog. Developed layout ideas for covers and editorial pages. Assisted in editing film. Graphic Designer Smythe&Co Edgewater, NJ 1995 – 1996 Built catalog pages. Managed layouts and artwork through all stages of production and approvals. EDUCATION

Parsons School of Design BFA New York, NY

Fashion Institute of Technology New York, NY

14 Madison Avenue Summit, NJ


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