Medical Marketing

Adhikaran Saini

Granada Hills, CA ****@******.***.*** 310-***-****

EXPERIENCE

Apex Medical Corp Brea, CA

Clinical Marketing & Reimbursement Policy Specialist October 2020 - Present

Translating technical and clinical details into benefits for the health care professionals, consumers, sales and potential customers.

Drawing up continuous medical education plan of the channels: Nursing Home / Long-term & Post-acute Care / Hospital.

Building up connection with KOLs and having an insight into the potential needs.

Collecting, analyzing and providing customer feedback and competitors' information to sales team and the HQ (Product, Marketing and Clinical Research function).

Collaborating in product releases, post-market surveillance, and clinical training programs and provide clinical support on company’s products.

Managing relationships with creative agencies/business magazines (HomeCare, HME business, etc.) for product promotion and advertisement planning & deployment.

Strategy development for digital marketing channels (e-newsletter, banners, etc.) and analyzing the marketing campaigns using google analytics.

Planning, managing and implementing exhibition, seminar & conference and give product demonstrations dictated by the business need.

Managing new distribution partners

Keeping up to date with industry news and analyzing and assessing opportunities for business development.

Conducting market research (Upstream Marketing) including customer and competitor activities to dig out the potential business partners.

Providing accurate verbal and written responses to medical information inquiries.

Researching, finalizing, and submitting Medicare ICD -10 (HCPCS) code verification request application and related documents (In charge of USA correspondence)

Responding to Medicare code verification related RFIs

Drawing up and keeping up to date knowledge of Medicare claim submission documentation and documentation errors.

Participating and contributing to market access activities for USA product launch (Apex MiniPlus Nebulizers, Sedens series wound management cushions)

Monitor government policy and payment websites (Medicare, FDA, CMS, etc.)

WellSim Biomedical CA

Market Access Associate March 2020 – October 2020

Performing literature searches, attending meetings, etc. to support regulatory document preparation, regulatory intelligence, and regulatory strategy (Immuno-oncology)

Support with creating and submitting pre-IND meeting template and briefing package

Support with preparing, organizing, managing and executing on regulatory projects for biologics US FDA – IND (Form FDA 1571, Form FDA 1572, IRB data, etc.)

Reviewing, maintaining, and organizing study material and documents

Performing company, industry, market and competitor research

SWOT analysis development, Systematic literature review (SLR) and survey development to formulate better marketing strategies for mesenchymal stem cell derived exosomes (MSC-EVs) isolated using LEAP technology

Contributed to high-level medical/market research for strategic communication and to find therapeutic application for exosomes with a high therapeutic value and market need with low technical risk (Immuno-oncology)

Southern California Earthquake Center Los Angeles, CA

Project Coordinator (Part-Time) May 2018 – Dec. 2019

Assisted with project on emergency preparedness compliance policies from CMS for Medicare- and Medicaid-covered facilities nationally

Supervised canvassing of marketing materials and supplies needed for events; with team recruited and registered ~10 million participants from various school districts and large corporations such as Cedars-Sinai, Amgen and CISCO

Performed primary and secondary market research and database management in FileMaker; updated data for past participants and did time series analysis

Completed essential tasks in warehouse and for shipping, receiving, quality control of inventory, & file maintenance

Managed strict timelines and budgets for multiple projects

MediPocket Sherman Oaks, CA

Market Research Intern Mar. – Sept. 2019

MediPocket is a healthcare technology startup with a mobile application.

Performed primary and secondary market research and SWOT/situational analysis development; reviewed white papers, researched gross incomes, market shares, etc. to determine correct strategies for target market

Developed healthcare content for B2B/B2C marketing; utilized marketing and sales strategies to increase product penetration and usage. Campaigning, advertising, and hosting events

Market segmentation, risk analysis, Preparing and conducting surveys

Visited ~40 pharmacies and contacted 5–6 physicians’ offices to share information about the app and its benefits

Provided commercial lifecycle management support; handled various projects using Jira software to increase product penetration of MediPocket discount cards and increase market share; grew userbase to 5,000 in 6 months

Malhotra Super Specialty Hospital Himachal Pradesh, India

Dentist & Administrator Feb 2016 – June 2017

Performed detailed assessment of patients including history, examination, laboratory workup, and

prescribed treatment

Supervising clinical and non-clinical staff. Vendor management, monitor compliance, budget management.

Managed patients’ records and other day-to-day administrative tasks to ensure smooth function of office

Managed a project to install the hospital’s first EHR setup, including creating the proposal, researching benefits such as improved efficiency, installation, budget, and more

oPlayed instrumental role in encouraging the entire hospital to install EHR within 18 months

Guru Nanak Dev Dental College & Research Institute Punjab, India

Rotatory Intern July 2014 – Jan. 2016

Performed detailed assessment of patients including history, examination, laboratory workup, assisting with treatments

Vital signs assessment

Updating electronic medical records of patients

Developed and implemented individualized dental care plans for patients

EDUCATION

University of Southern California – School of Pharmacy Los Angeles, CA

Master’s in Healthcare Decision Analysis GPA: 3.73 Dec. 2019

Concentrations: Product Development and Commercialization, Decision Modelling, Value and Market Access

Key Topics: Product NDA filings, Managed Care M&A, Regulatory Submissions and FDA Classification, Pre-market applications, FDA guidelines, CMS, clinical trial requirements (IRB), design, and stages, production of decision-analytic models, value messaging, strategic communications to key stakeholders, reimbursement strategy development, creation of value dossiers, market penetration

Guru Nanak Dev Dental College and Research Institute Punjab, India

Bachelor of Dental Surgery Jan. 2016

Coursework: General Human Anatomy, General Human Physiology, Biochemistry, Pre-clinical Prosthodontic,

General and Dental Pharmacology, General Pathology, General Microbiology, Pre-clinical Conservative dentistry,

General Surgery, Oral and Maxillofacial Surgery, Public Health Dentistry

ACADEMIC PROJECTS

Global Value Dossier: Developed a comprehensive dossier of Aimovig medication, including pricing, quality comparisons, and making predictions using a decision tree

Business and Marketing Plan: Developed a plan for Liporx-LTD diabetes medication based on patients’ needs including optimal pricing and product launch process, utilizing data from white papers

SKILLS

Skills: FileMaker, Tableau, Salesforce, Google Analytics, Mailchimp, G-Suite, Jira, Basecamp, Microsoft Project, Advanced Microsoft Office (Word, PowerPoint, Excel, and Outlook), Visio, Zoom

Healthcare Database Knowledge: Regulatory submissions (IND, NDA, BLA, 510k), HCT/P – 361 and 351, cGMP, HIPAA, EMBASE, Cochrane library, PubMed, Oval, ICD – 10 (HCPCS) Medical Coding

Certification: Tableau Analyst, Regulatory Science Bootcamp: Clinical Trials with Medical Devices, GCP for Clinical Trials with Investigational Drugs and Biologics (ICH Focus) (CITI), Biomedical Human Subjects (CITI), Medicare Documentation Compliance (CMS)

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