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Vice President Global Sales and Strategy

Boca Raton, FL
March 23, 2021

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Personal Data:

Name: Oscar Victor Arias Palmquist,

Citizen of the United States of America and Brazil,

E-mail:, Home Office Locations: Boca Raton FL and Curitiba Brazil

Skype: GFOSCAR WhatsApp & Mobile: +1-714-***-**** and +55-41-991**-****

Senior Vice President Latin America Sales & Operations Electronic Engineer Director MBA Global Business Industrial Sales Corporate Strategic Planning Analytical and Strategical thinker


Set strategic directions, and executed operational plans to drive sales growth, penetration, and profitability in Latin America consistent with business plans, policies, customer needs & trends

Responsible for Business Development and all Strategic Planning cycle within LatAm, with proven experience in cross-functional team leadership, team building, team meetings, distributor trainings, coaching, strategic partnerships, technical support, B2B, B2C sales and marketing

Vast expertise in Industrial Products, Control Systems, Automation, Smart Cities, Integration, Automotive, CPI, F&B, Marine, Mining, Oil & Gas, Energy, Life Sciences, OEM’s, Water/Waste

Experience in Integration of automation isles, as well as PLC’s, control valves and sensors

As Member of America’s Executive Committee and Executive Board, developed the concept of selling complete solutions and systems in Latin America and later on, on a Global level

Extensive experience in developing strategies, acquired in large multinational companies aiming the sales of core products, finding new business opportunities and partners, exceeding customers’ expectations, and consecutively exceeding Sales Goals, KPI’s, ROS and EBIT

Experienced in Acquisitions, Due Diligences, Mergers, Royalties Agreements, Supply Agreements, Joint Ventures, Integrations, and other Modes of Entry tailor made for each country

Highly skilled in relationship management with strategic customers (Government and Private), managing large accounts, implementing action plans, increasing EBIT and market share

Proven field competence in the development of Strategic Planning, Market Mapping, Market Trends, Competition Analysis, Business Analytics, BSC, Road Map, Budget, P&L, and CRM

Solid international experience gained in over 101 countries with the purpose of business expansion and personal self-improvement

Managed sales and P&L up to 125 million USD

Great interpersonal skills, leadership, and flexibility to work on a Matrix environment, and C-level

Pricing composition, including product costs, project cost, overhead, and indirect costs

Fluent in English, Spanish, and Portuguese. Free to travel and to relocate


Bachelor in Electronic Engineering from Pontifícia Universidade Católica de Porto Alegre, Brazil. Specialized in Process Control Systems

Leadership Course, University of California Irvine United States UCI

Strategic Planning, Executive level sales, IMD Business School, Lausanne Switzerland

2007:MBA Master of Business Administration, University of Redlands California USA, Emphasis on Global Business, Institute for Economic and Political Studies, University of Cambridge, UK


Director Business Development Latin America, SMART JOINT CHINA From: Dec 2014 to Present, Piping Systems, and Machines for Oil & Gas, Mining, Water/waste

Development of a Distribution Network in the America’s, from 0 to 5 countries within the 1st year

Worked on product certifications and approvals as well as marketing and training for customers, distributors, and sales reps

Due diligence and follow up on exports from China to Latin America, USA, and the Caribbean

Business development in Brazil, Chile, Argentina, and US trading companies

Average CAG 20% over the years in Chile and Argentina

COO and Member of The Board of Advisors Das Bier Brewery BLUMENAU BRAZIL

From: Dec 2014 to Present Work location: South of Brazil

Advisory board member and COO, supporting the full expansion of Das Bier in Brazil, throughout:

Strategic Planning Leadership, Re-configuration of Sales Network, and Marketing approach

Review of Beer Fabrication processes including refrigeration, quality control, raw material suppliers and use of SaaS and other CRM's available

Process Integration aiming better quality control, repeatability, production cycle time reduction, and Integration of bottling lines (Pasteurization) using new automation systems and machines

Sales Manager Latin America PLASSON Ltd. Israel, USA, and Brazil

From: Jan 2013 to Sept 2014 Work location: Latin America

Development of Strategy and Roadmap for all South America plants with the largest PVC piping and Valves manufacturer in Brazil: TIGRE (1 bi. US$ sales), creating a Sales Department for Water/Waste and Gas Networks specialized in new products

Kept steady sales within the Infra-structure business in Brazil during one of his worst economy recessions, and lack of investments (2013 and 2014)

Won 80% of bids at Water and Gas companies in Brazil and Argentina

Expanded into new Market Segments with contractors in mining, irrigation and residential

Senior Vice President Latin America SIMONA AG Germany and United States

From: Oct 2008 to Aug 2012 Work locations: Hazleton PA and Tustin CA USA

Member of USA Executive Committee and Global Management

Development of Latin America and USA strategies creating 5 regions within LatAm,

Feasibility Study and Introduction of Metric PP pressure pipes in the USA and Canada

Increased LatAm market share from 5% to 15%, and Sales average growth of 35%/year

Increased network from 8 to 42 distributors throughout Latin America and the Caribbean

Added more than 92 new accounts (end-users)

Created the “package deal”: Tanks lining, installation, integration, and monitoring (control)

Integration of 3 business units into a single one in LatAm increasing synergies and focus

Specialized in:

- Actuated and Control Valves, Piping systems, Automation, for: Water and Gas Distribution, Marine, Water/Waste Treatment, CPI, Mining, F&B, Automotive, Cooling, LS, Smart Cities, Pulp & Paper

Vice President Latin America - Member of Global Senior Management Team of

+GF+ Georg Fischer SWITZERLAND, USA, and LATAM From: Feb 1993 to Feb 2008 Work locations: Curitiba Brazil and from 1998 Tustin CA USA

From 0 staff in Latin America in 1993; started the year 2008 with a group > 50 employees, consisting of 3 Sales offices, 1 Manufacturing Plant, 3 General Managers, 3 Regional Managers, 4 Market Segment Managers, 1 Product Manager, Engineers, Sales, and Administration within 7 locations (Tustin/Miami US; Brazil, Argentina, Mexico, Puerto Rico, and Costa Rica)

Implementation of branches in Brazil, Mexico, and Shipbuilding office in Miami

Support acquisition of 1 plant in the USA and production unit Argentina

From US$ 200 k in sales in 1993 to US$ 28 mi. in 2007, average ROS > 15%

Developed a network of 72 distributors in 31 countries

Supported the introduction in the United States and Canada of new materials (ABS for Cooling) Polyethylene (Gas and Water/Sewage), and a new Market Segment (Shipbuilding)

Integration of 6 plants from EU and 2 from the USA into one single LatAm Business Unit

President and Founder of GF México - Jan 2007 - Jan 2008

Ad Interim General Manager GF Brasil- Jun 2007 - Ago 2007

Brazil: Re-organization of sales network, focusing on the customer and after-sales

Latin America Export Manager - Mar 1998 - Jan 2002

Sales office Organization in Tustin California

Development of new flow sensors for water automation and control in utilities plants with GF Signet Automation in El Monte CA

Area Sales Manager South America - Feb 1993 - Mar 1998

Development of a market research study to introduce the GF product line in Brazil, and upon launching the brand, it reached 20% market share within two years


Excellent presentation skills, both written and verbal, communicating effectively fluently in English, Spanish (bi-lingual), Portuguese (native); German, Italian, and French (beginner). My knowledge of languages, and the extensive travel to 101 countries and territories provided me with an improved behavioral understanding and empathy of various cultures and nations around the world.

Volunteer Experience:

World Organization of the Scout Movement, 50 million members, 180 countries and territories Member of the Scout Committee, Vice President Americas, 3 Terms Vice President Brazil From: 1975 until today (Diplomacy, Funding, Events, Strategies, Education and Finances)

Messengers of Peace initiative from Saudi Arabia prince

Projects to Support Ukrainian Refugees from Crimea and Donbas 2015 to 2017

Project to Support Beirut City (related to the August 2020 explosion)

Lead project of Members’ Recognition: Macau, Palestine, Monaco, Curaçao and Aruba

Created the Global Support Strategy and Global Support Assessment Tool (GSAT)

Literacy Projects in Mozambique and Angola

Eagle Scout in Brazil

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