DIANA M. HADDAD
MARKETING ADMINISTRATION &
Business Analytics Operations and Project
Management Brand Consulting
SUMMARY OF EXPERTISE
Highly managed, driven and high caliber marketing professional offering over ten years of experience in both the New York City and Los Angeles areas in a leadership and administration role working at Fortune 500 companies. Responsible for planning, managing and directing all marketing activities in the Los Angeles market. Provides strategic support to management for successful implementation of regional initiatives. Leads a large team of growth minded professionals for direct-to-consumer solutions spearheading the marketing strategy and campaigns of hundreds of residential and commercial properties. Navigation in cross function departments between administration management teams to fully ensure in-house standards are fulfilled. Passionate about the nuances of leveraging software and integrations, dogir assets, bookkeeping, marketing strategy, on-boarding operations, marketing projects, educating, cultivating business relationships, and public relations. SKILLS
• MarTech Specialist • Marketing Consulting Management • Video Product Development • SPI Data Solutions • Public Relations Management of Communications • Apparel & Accessory Manufacturing Management • Retail Sales
• Residential & Commercial Luxury Property
• Business Development • Contract Negotiation & Execution • Visual Merchandising Display Management • National Website Advertising & Tech Development • Recruiting & Account Management
• Inventory Management and Client Retention • Database Management • Board & MLS Compliance • Zoom, Loom Logistics • AHA First Aid/ CPR Certified • SaaS, PPC, SEM, KPI, SEO, ROAS, Organic Social Content Management • GSuite, Microsoft 365 Suite, Keller Cloud CRM, Salesforce Cloud, Sharepoint, Grammarly, Amazon Display Ads, On and Off Platform Advertisement, Facebook Ads & Pixel Management, PieSync, Mailchimp, Constant Contact, OnBase, HomeBase, Trident, Transaction Point, Adobe Creative Suite & Acrobat, DocuSign, Buildout Systems Proficient CERTIFICATIONS
Hubspot Business Analytics Certified, REALTOR®, Certified Transaction Coordinator®, LinkedIn- Advanced Content Marketing & ROI, CMO Foundations: Working with Leadership and Board-of-Directors, Business Analytics: Marketing Data, Executive Leadership and Leadership Foundations: Styles and Models, Certified Swim Instructor-YMCA of the USA, La Jolla, CA PROFESSIONAL EXPERIENCE
Rady Children’s Hospital Auxiliary- Social Chair Committee Officer: La Jolla Unit Volunteer 2017- Present
Develop print and digital asset flyers on Canva for hospital fundraising activities coordinating compliance with the hospital Foundation and philanthropy department
Created a domain and manage the official auxiliary La Jolla unit e-commerce marketing website with different budgets to promote creative multi-branded campaigns, market social activities and fundraising projects
St. Jude Children’s Research Hospital- Host Committee Member San Diego Volunteer 2017- Present
Perform strategic marketing outreach and contribute to regional development recruiting auction items and sponsorships.
Personally hosted a private event campaign at the Hyatt hotel in La Jolla, CA resulting in increased collaboration
Keller Williams Realty International- Marina Del Rey, CA. Agent Services & Technology/Marketing Coordinator June 2020- December 2021 *MBP, LLC underwent Covid-19 financial outsourcing which in turn affected my role in management. -Please see attached Letter of Recommendation*
Directed the strategy for small business consulting of all corporate multimedia marketing in market center leadership administration heading the marketing department and office technology at the 1st Keller Williams office in LA County covering a multi-billion dollar closed sales margin. Appointed technology market center trainer.
Responsible for marketing excellence in preparation, proposal and presentation for all internal and external communication residential and commercial materials, managed creative written proposal strategies and final quality control check on collateral materials. Taught all marketing education classes independently to 170+ award-winning CEO’s and fresh agents individually, monitor high level of quality branding and design asset compliance, and project tracking. Implemented management consulting concepts to market projects as agent and client services lead in strategic assignments with RFI and RFP; highly knowledgeable in numerous third party marketing services
Top producing, new licensee and applicant realtor/broker recruitment
Conducted the agent on-board joining and technology process managing all onboarding paperwork from Dre dues and Board joins to corporate contracts for each new residential or commercial agent or broker without error. Worked with numerous national Board associations and MLS systems in affiliation process, providing corporate business tool meetings in an itemized diligent manner in a fast-paced environment from inception to completion. Directed all media relations, branding of numerous subsidiary companies, social media, print advertising and website development.
Worked directly with the office manager and broker of record daily managing the Dre roster and quarterly dues, compliance and all A/R and A/P bookkeeping on distribution lists. Managed financial bookkeeping escrow corporate deposits.
Responsible for creating and managing the monthly education calendar on Microsoft Publisher communicating individually with all corporate broker office in-house and third party guest speaking affiliates, managed business development RFP for project management with external VP and Marketing Directors to develop the presentation and creative content for monthly and quarterly market forecasting reporting updates
Created office bi-monthly sales meeting PowerPoint, sent out daily tech and listings email, monitored digital and print advertising placement, ad buys and web placement, digital conversion, lead routing, real-time reporting, marketing credentials and campaigns, and landing pages, social media ads, lead generation, custom automated touch systems, sales pipelines, managed trend content and artwork on social media platforms. Gathered A/P documentation to complete voucher forms and assigned the Director of First Impressions marketing portals overseeing artwork for daily classes. Coordinated all training and conference corporate programs, oversaw office quantity on supplies and maintenance for all office equipment, printer set-up on new agents and scheduling office conference rooms.
Incorporated monthly tech emails for professional real estate executive utilization, oversaw complex technology solutions and new corporate program resources throughly for agents and Executive Director of Luxury Homes, executed new bulk contracts with CEO. Realogy Holdings, Inc./ Coldwell Banker South Bay- Palos Verdes Estates & Manhattan Beach, CA. Sales Support Administrator June 2019- June 2020 *Corporate HQ Furlough due to Covid-19*
Coordinated all digital, print, and TV marketing presentation campaigns, advertising and resources in compliance to 100+ agents as a marketing lead in local administration. This included all public-facing display and monthly event planning coordination with 501c3 platforms and quarterly office and GLA award recognition review in a fast-paced environment. Worked with agents individually on the white glove service, listing and buyer presentations, flyers, postcards, professional photography, digital and printed brochures and marketing materials, websites, print and television advertising, video marketing, and targeted social media advertising
Proficiency in 26+ Daily Microsoft Platforms, 30+ Corporate Marketing Business Tools
Affiliated Realtors® and S corporation brokers on all on-boarding corporate paperwork with the VP of Coldwell Banker Los Angeles. Train on all corporate marketing in renovated top producing premier office with many national awards in customer service in order to increase value in their businesses facilitating persistent one on one individual meetings.
Created layouts for building offering memorandum proposals with the Director of Commercial & Investment Property Division of CBC NRT
Proficiency in all native marketing and writing content integration and development management with property AP writing standards and in accordance with the New York Press Association, Fair Housing, CB Legal Services Team, federal, state and local compliance.
Partnered with public media relations department and placement for unpaid and earned forms of communication in traditional media, trade publication, social media, and blogs as a luxury real estate marketer. Published high resolution ads and photos on Forbes.com, ESPN, WSJ, Facebook and other top global digital media sites. Placed and oversaw ads weekly in LA Times centerfold section, VIEW, DIGGS, Digital First Media and Unique Homes magazines.
Facebook Ads Business Manager of tri-office branches public- facing social media accounts and platforms with duties including promoting corporate national HQ initiatives in the Global Luxury program and sign management from Madison, New Jersey; creating persistent monthly marketing and class calendars for all agents in Coldwell Banker South Bay offices.
Managed for sale and open house sign warehouse inventory for install and post removals. Perform credit reports on high caliber individuals and professional sports teams for leases.
Office manager at satellite annex Redondo Beach corporate office
Performed consistent residential and commercial file review approvals in all contracts with transaction management systems
A/R LAP EPay/ Direct Deposit Management
Burke Real Estate Consultants, Inc.- REALTOR® 2018-2020
Consulted the San Diego local market working directly with the President of the SDAR San Diego Association of Realtors® 2019 to develop strategies leading to increased marketing and sales. Berkshire Hathaway HomeServices California Properties- La Jolla, CA. REALTOR® 2014-2018
Performed coastal and luxury estate listing and buyer presentations, managed contracts, open houses & facilitated client showings on property.
Nordstrom, Inc.- La Jolla, CA. Retail Sales Associate June 2017-August 2017
Contributed to the Individualist & Via C womens departments for the anniversary sale Homes.com/ Dominion Enterprises- San Diego, CA. Account Executive 2016-2017
Top advertising sales professional in the pacific western region for online national listing portal real estate destination as Salesforce Cloud lead marketer
Sourced in the CRM agent directory on multi-level platforms for business advertising to assure online capacity and taught technology via real-time.
24 Seven, Inc.- Los Angeles & San Diego, CA. Retail Sales Management 2009-2018
Managed margin and store performances of various corporate locations of store retailers, which includes Louis Vuitton Moët Hennessy/Fresh, Yves Saint Laurent, Hugo Boss Capelli New York- New York City, NY. Product Development Assistant 2008-2009
Collaborated with factories on many national accounts on prototype, development and salesman samples, fit model for the footwear department
Revised style sheets on MS SharePoint and merchandised showrooms in full capacity EDUCATION
Fashion Institute of Design & Merchandising, Los Angeles, CA Associate of Arts Professional Designation Program Major: Apparel Manufacturing Management March 2008 Duquesne University, Pittsburgh, PA Bachelor of Arts Major: Communication Studies (Required Corporate Communication and Integrated Marketing Communication Focus), Minor: Psychology May 2006
Internships- Summer of: 2006- Capelli New York Product Development, 2007- Margaret Maldonado/ LA Direct Magazine Stylist, 2011- United Leather Marketing, 2012- Fashion Forwards Showroom Public Relations & Sue Wong Production Department. Dresser at Los Angeles Style Fashion Week, and Art of Fashion Rancho Santa Fe