Marketing Manager

JING WANG

626-***-**** *******@*****.*** linkedin.com/in/jingwangmba Los Angeles, CA 90024

Results-oriented Marketing Professional with 3 years of international marketing experience in digital, branding, product, and channel management across the APAC region and the US. Effective in relationship-building and experienced in facilitating cross-functional and cross-cultural team collaboration. Proven track record of achieving business goals through strong business acumen, analytical skills, and problem-solving ability. Fluent in English and Mandarin. Proficiency in Japanese.

SKILLS

Marketing Strategy Brand Marketing Product Marketing Project Management Digital Marketing Channel Marketing Account Management Marketing Communications Marketing Analytics WORK EXPERIENCE

MBA Intern, Product Marketing Permobil Shanghai, CN May 2019-September 2019

• Drove new product launch project in the Hong Kong medical retail channel through omnichannel marketing strategy and go-to-market plans development, helping quarterly unit sales exceed target by 40%

• Facilitated meetings with key stakeholders and collaboration with teams in design, marketing, sales, and global office across China, the US, and the APAC region through effective communication both in-person and remotely

• Improved channel partnership through retail support, specifically in marketing communications and assets development and presenting solutions to optimize retail operations and processes

• Enhanced in-store customer experience by leveraging consumer insights to develop customer-oriented campaign messaging and marketing collaterals

Intern, Cadillac Brand Marketing General Motors Shanghai, CN May 2018-July 2018

• Provided creative direction and communicated brand positions and USPs to creative agencies on mass media and digital channels’ new product launch projects

• Supported brand manager in performing competitive analysis for major new car launch Marketing Associate ChinaPro Marketing Partners Chicago, IL July 2017-April 2018

• Communicated between the content team and clients for content planning and calendar coordination

• Analyzed and translated social media data into actionable strategies, and reported directly to clients and company CEO monthly

• Increased average account engagement by 30% for three US-based tourism clients on fully-managed Chinese social media platforms

• Successfully built brand awareness among Chinese young professionals for a major tourism client in Chicago through planning, organizing, and executing sold-out events EDUCATION

MA/MBA Washington University in St. Louis St. Louis, MO May 2020 BA in English Nanjing University Nanjing, CN July 2015 ACTIVITIES

VP Olin MBA Greater China Club Washington University in St. Louis September 2019-May 2020

• Controlled budget and managed event planning for the annual Spring Festival event, resulting in an increase of the number of attendees by 20% from the previous year Tour Guide Chicago Chinese Cultural Institution Chicago, IL August 2017-April 2018

• Guided school and private walk tours in Chicago’s Chinatown and gave talks on history of Chinatown and Chinese American community

OTHER SKILLS

• Technical: Microsoft Office Suite, Asana, Adobe Creative Suite, Mailchimp, Canva, HTML, CSS

• Language: Mandarin and English-Bilingual, Japanese-Professional Working Proficiency, Korean-Limited Working Proficiency, Spanish-Beginner

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