Employee Relations Sales

Michelle Simpson

Greater Boston

781-***-**** • ********@*****.*** • linkedin.com/in/michelle-ann-simpson

Performance-focused and highly accomplished professional with 20+ years of extensive experience in multi-unit regional management, leadership, and development within business practices. Collaborative leader with the exceptional ability to coach and motivate high-performing teams to deliver results that exceed expectations. Trusted advisor for developing and executing process improvement strategies that optimize business development, improve customer satisfaction, and cultivate healthy organizational cultures. Highly skilled at communicating Key Performance Indicators and empowering managers with metrics. Dynamic communicator with a commitment to providing high-level service to customers, employees, and vendors. Strong Human Resource management functions and understanding. Deeply committed to diversity, social equity, and inclusion.

PROFESSIONAL EXPERIENCE

Medical Eyeglass Center - Boston, MA 06/2017 - 11/2020

Director of Optical Operations

Led a 30-person team across 12 locations overseeing the operations for a $6 million business

●Increased capture rates by 30% within months in the flagship location

●Maximized performance at individual locations using strategic key performance indicators

●Generated high-performance teams using a collaborative leadership approach

●Grew sales by implementing Lifestyle Selling for all opticians

●Orchestrated highly attended professional development opportunities for opticians and management on a variety of topics including, Generations in the Workplace, Overcoming Objections, and Conflict Management

●Improved organizational communication with the introduction of Lunch & Learns for doctors and optical management

●Streamlined two HR business models into a centralized system within 6 months

VisionWorks - Billerica, MA 04/1996 - 06/2017

General Manager, Licensed Optician

Led a 12-person team for a $3 million location

●Maximized sales revenue by implementing the company S.E.R.V.E. method

●Accelerated sales through the development of key relationships with professionals including territory directors, optometrists, and optical lab associates

●Strengthened the relationship with Massachusetts Optometric Association to ensure all optometrists needs are vetted and credentials adhered to Massachustts guidelines and policies

●Provided leadership continuity for 3 locations during management transitions

●Controlled ordering and inventory adhering with a P&L budget

●Orchestrated new-hire training within the organization

●Cultivated a strong brand image by modeling best practices

●Identified customer needs and properly administered fitting, selling, and dispensing of prescription eyewear

●Hosted 5 apprenticeships providing the necessary resources to help them succeed and advance in their careers

●Achieved the Outstanding Customer Service Award

EDUCATION

A.S., Business Management, Western International University

PROFESSIONAL LICENSURE

Licensed Optician, Commonwealth of Massachusetts

PROFESSIONAL AFFILIATIONS

Communication Committee, Optical Women’s Association

PROFESSIONAL DEVELOPMENT

Advanced Public Speaking, Boston Public Speaking

COMMUNITY ENGAGEMENT

Organizer, 5K for PAWS New England

SKILLS

Industry: Strategic Account Management, Sales Management, Strategy, Business Plans, Healthcare Services, Sales Operations, Client Relationship Management (CRM), Forecasting, Consulting Services, Product Sales, Human Resources, Employee Relations, Recruitment, Compliance, Finance, Operations, Employee Development Marketing, Manufacturing

Technology: MS Office Suite (Word, Excel, PowerPoint) EPIC, Compulink

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