Social Media Account Executive

EDUCATION _

Syracuse University, Martin J. Whitman School of Management, College of Arts and Sciences Syracuse, New York

Marketing Management, Entrepreneurship and Emerging Enterprises Economics

Bachelor of Science, Expected May 2022

Morris Knolls High School, Rockaway, NJ

High School Diploma, 2018

LEADERSHIP _

The Newhouse Advertising Agency Syracuse, New York

Account Strategy Director, Strategy Account Member, Greenhouse First-Year Program Fall 2019-Current

●Served as Account Director to conduct research, surveys and create a relevant insight for creative briefs

●Collaborative student-run advertising agency that brainstorms novel ideas to promote services for local clients

●Effectively serve the Dinosaur BBQ restaurant chain and Original Grain (local eatery) accounts to develop new strategies and marketing methods for rebranding existing products and promoting new products in the Syracuse area

Public Relations Student Society of American (PRSSA) Syracuse, New York

Communications Team (2019), Account Executive (2018) Fall 2018 – Present

●Enhance knowledge of PR agency tasks by serving as a Training Intern within PRSSA

●Collaborate with fellow members while brainstorming new PR and branding opportunities for Syracuse area clients

●Develop writing skills on the communications team through contributions to written blog posts, weekly event write-ups, chapter meeting notes, and related PR news stories

Whitman Peer Mentor Syracuse, New York

Mentor, G.I Fall 2019 - Present

●Mentor a group of five incoming freshman students and assist them with required group projects and Excel certifications

●Advise freshman mentees on business school courses and requirements to help them assimilate into the culture

●Facilitate group meetings, maintain communication, and provide assistance to encourage success in class and on campus

Delta Gamma Fraternity Syracuse, New York

Honor Board Member-at-Large (2020), Director of Social Awareness (2019) Fall 2018 – Present

Honor Board Member-at-Large

●Upholds bylaws and ensures all members are adhering to the values of the organization

●Review policies and discuss raised concerns at weekly meetings by members. We are an outlet to deliberate any topic regarding the chapter.

Director of Social Awareness

●Updated and communicated related rules to chapter members in order to maintain uniform leadership standards and maintain integrity of chapter on social media platforms

EXPERIENCE _

Christina Relations (Remote) Syracuse, New York

Intern January 2021-Present

●Curated media lists, prepared press releases, performed outreach to press outlets and researched different media outlets to expand our client’s outreach, placement and exposure. Had to maintain communication with the team to provide support to multiple clients and complete tasks to assemble adequate assets for them to present to journalists, labels and industry professionals.

Syracuse University Satellite Facility Gymnasium Syracuse, New York

Front Desk Attendant Fall 2019-Current

●Sustain a safe for a gym environment by cleaning and accounting for equipment, and being a valuable resource for patrons to ask questions and voice concerns

●Utilize and improve confidence and independence by holding responsibility and serving the university community

SKILLS AND INTERESTS _

●Software: Microsoft Excel Certified, Office Suite, Data Presentation

●Social Media: Instagram, Twitter, Facebook

●Interests: Skiing, Soccer, Hiking, Real Estate

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