Sheryl Aganon

San Diego, CA

adju40@r.postjobfree.com

619-***-****

• Sales and Marketing Executive professional with 25-year accomplished career track, known for delivering and sustaining revenues and profit gains within highly competitive organizations.

• Exceptional communicator with a consultative style, strong negotiation skills, exceptional problem- solving abilities and a keen client needs assessment aptitude.

• Aggressively identify opportunities, develop focus and provide tactical business solutions.

• Leader and innovator of organizational business strategies, marketing concepts to foster sales and growth leading to new business opportunities.

Work Experience

Executive Vice President of Sales and Marketing

Starton Inc

April 2017 to November 2019

• Increased Sales 1000% within a year with extremely limited marketing budget

• Highly develops selling, customer relations, marketing and negotiation skills with the ability to effectively communicate with C Level Executives

• Develops strategic sales plan base on company goals that promotes sales growth and customer satisfaction for the organization.

• Attends trade shows, exhibits, conventions and networking events.

• Builds, develops and manages sales team's operation to deliver profitable growth.

• Spokesperson for the organization and have frequent contact with the executive level, representatives from customers, government agencies, distributors, dealers, individual sales representatives, and other industries.

• Company's Chief Sales person in deals requiring top-to-top negotiation and/or selling.

• Travel for in-person meetings with customers and partners to develop key relationships.

• Define and coordinates sales training programs that enable staff to achieve their potential and support company’s objectives.

• Recruits, trains, schedules, coaches, and manages marketing and sales teams to meet sales and marketing expectations.

• Oversees Sales and Marketing functions of the company's operation in accordance with the strategic plans.

• Ensures that the Sales and Marketing strategies are implemented in a way that meets short and long term sales and profit goals.

• Generates unique sales plans, creating engaging advertisements, emails, and promotional literature, developing pricing strategies, and meets marketing and sales objectives.

• Recommends sales strategies for improvement based on market research and competitor analysis.

• Business development.

Recruiting, training, scheduling, coaching, and managing marketing and sales teams to meet sales and marketing human resource objectives.

Sales and Marketing Manager

Mattress Pavilion

April 2016 to April 2017

• Manages multiple channel selling strategies.

• Analyzes consumer statistics, like income information, buying trends and value perceptions and develops promotional strategies that to help meet the company's financial goals.

• Creates media materials and customer satisfaction programs, as well as partnering with other manufacturer on joint promotional campaigns.

• Ensures communication are coordinated, supports sales plan objectives and meet organizational expenditure requirements.

• Direct implementation and execution of sales policies and practices.

• Researches and develops marketing opportunities and plans and implements new sales plans. Inside Showroom Sales Executive

Ortho Mattress

April 2015 to April 2016

• Works with customers to find what they want, create solutions and ensure a smooth sales process.

• Find new sales leads, through business directories through social media platforms and client referrals, etc.

• Makes sure items and merchandise are presented in a way that appeals to clients.

• Participating in merchandising and product displays.

• Placing orders and locating stock inventory.

• Maintains knowledge of current promotions and policies regarding payment, exchanges, financing and store security.

Marketing Ambassador

Welks Resorts

November 2012 to July 2014

• Builds relationships with respective clients.

• Maintains consistency and highly visible presence within the assigned territory.

• Routinely trains and ensures understanding of our product, brand awareness and brand image.

• Develops strong presentation skills with small to large groups.

• Business Development.

• Creates awareness, attracts attention and sales leads at events, trade shows, sports event, conventions, county fairs, exhibitions, promotional events and concerts. Executive Sales and Marketing Manager

Royal Media Network

March 2008 to July 2012

•Monitors and controls a team of 100 sales representatives.

•Plans the SOP and prepares templates for the verbiages to be followed.

•Assesses representatives individually and setting their sales targets.

•Leads daily sales action plans meetings with individual Sales Representatives.

•Assists the representatives with their practical difficulties.

•Encourages the representatives by assuring SPIFFS and performance incentives.

•Conducts frequent meetings of representatives and encourages them by appreciating their performances.

•Supervises and develops of the Call Center Sales Team, including hiring, disciplinary actions, setting daily, weekly, and monthly sales goals, counseling and training, evaluating performance, and directing work assignments to ensure effective departmental operations.

•Continuously reviews and takes appropriate action to improve or highlight representative statistics, including: inbound calls handed, outbound dials made, total sales and conversion rates by sales type

(inbound vs. outbound).

•Meeting sales target.

Executive Sales and Marketing Manager

Creative Skin and Spa Products

January 2006 to January 2007

• Gathers, investigates, and summarizes market data and trends to draft reports.

• Recruits, trains, schedules, coaches, and manages marketing and sales teams to meet sales and marketing objectives.

• Stays current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks

• Sells medical equipment' to corporate key accounts for C-Level Dermatologists.

• Sells topical, prescription medications, fillers, Botox, Infusions to Dermatologists.

• Implements new sales plans and advertising.

• Analyze sales statistics gathered by staffs to determine sales potential and inventory requirements and monitor the preferences of customers.

• Monitor trends that indicate the need for new products and services and oversee product development to promote the firm's product and services and to attract potential users.

• Observe social, economic, and political trends that might ultimately affect the firm and make recommendations to enhance the firm's image based on those trends.

• Maintains relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities.

• Business Development.

Sales Manager

Westin Philippine Plaza

December 2003 to December 2005

•Identifies, develops and maintains property sales objectives, sales plans, and programs.

•Increase corporate client base through consistent solicitations while establishing trust and rapport with clients to generate and boost revenues for the hotel.

•Creates an effective Sales Programs that will increase awareness and positive perception of the Hotel, its activities, culinary services, and personnel.

•Prepares Sales Reports and annual Sales & Marketing Plan

•Designs new programs and sales campaigns, to develop additional sales from the various market niches.

•Develop rates, group sales deployment strategies through review of competitive data, demand analysis and mix management.

•Prepares marketing, advertising, sales plans, programs and annual budget.

•Manages sales operations including: reserving meetings and conferences, coordinating wedding groups, general administrative functions, and arranging sales blitzes and giveaways.

•Provides excellent guest service skills and ability to understand guests’ needs and ideas.

•Prepares, implements and compiles data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required.

•Directs and manages all group, transient, and banquet sales activities to maximize revenue for the hotel.

Proprietor / CEO

Carewell Drug and Convenience Store

July 2001 to September 2004

• Makes the inventory, and haggles with the suppliers.

• Manages the buying, operational and financial aspects of the store.

• Accounting and bookkeeping, purchasing, marketing.

• Analyze the convenience store competition to determine the best way to compete in my market area.

• Establish cost and cash controls.

• Detects and avoid employee theft and dishonesty.

• Sections on supplies, equipment, wholesalers, franchises and associations.

• Personally handles employee relations (hiring and firing people). Credit and Collections Manager

American Express

November 2002 to December 2003

• Oversees investigation of credit risk in customers and suppliers and monitor the collection of amounts due to the organization.

• Designs and implements processes to improve cash flow and reduce receivables.

• Prepares evaluations of collector's performance.

• Recruits staff members and oversee training programs.

• Reviews collection reports to determine the status of collections and the amounts of outstanding balances.

Senior Marketing Consultant

Marie France Group of Companies

March 2001 to November 2002

• Increase sales 400% in a period of three months.

• Suggest strategies that helped our center to increase sales in a short period of time.

• Business Development.

• Observes the highest ethical standards in the field marketing for the company.

• Submits marketing plan which contain monthly sales target as well as specific marketing strategies by determining the demand for products and services offered by the firm and its competitors. TEAM LEADER

AT&T

January 2000 to February 2001

• Manages the day to day planning, operation and problem-solving of a team of agents to meet with the required service level components, standards and sales targets, to develop the team to ensure delivery of a consistently superior customer experience by highly knowledgeable and customer- focused agents and to act as the communication conduit between Front liners and Management.

• Delegate tasks and set deadlines to meet team objectives/goals.

• Motivates leadership for a team of 17 and developing future leaders.

• Conducts performance appraisal for the team.

• Contributes for the initial hiring and selecting process of the front line.

• Oversees day-to-day operation

• Monitors team performance and report on metrics.

• Discovers training needs and provide coaching.

Marketing Consultant

Club Panoly

1998 to 2000

• Sells Timeshare.

• Develop excellence in Sales training course • Establish and maintain excellence in preparing public relations program.

• Writing press releases, organizing news conferences and producing company newsletters.

• Creates and designs fliers.

• Business Development.

• Attending conferences, arranging press launches, organizing opening days or visits to the plant and premises, coordinating studio and location photography.

• Gets free publicity for the company. From news conferences to press releases, getting free media exposure for the company and its products/services.

• Evaluates advertising and promotion programs for compatibility with public relations efforts and serve as the eyes and ears of top management.

• Handles special events such as sponsorship of parties introducing new products, or other activities the firm supports in order to gain public attention through the press without advertising directly. Telemarketing Supervisor

Royal Vacation

1996 to 1997

• Managed 25 telemarketers.

• Coaches, develops, plans, recruits, trains, motivates, supervise and monitor sales group.

• Got promoted from Telemarketing Supervisor to Marketing Consultant.

• Participate in the preparation of the weekly call plan and development of targeted sales files.

• Assist all Telephone Sales Reps on a regular basis maintaining a professional level of performance and ensuring good

customer relations.

• Assists in the administration of calling projects in order to increase circulation and revenue while maintaining subscriber

loyalty and satisfaction.

• Provides coaching and sales training to new and existing representatives. Education

Master's in Business Administration

University of Phoenix

September 2008 to June 2010

Bachelor's in Marketing in Marketing

Dominican College

June 1994 to March 2000

Skills

• Microsoft Office (10+ years)

• Business Development (10+ years)

• Sales Experience (10+ years)

• Sales Management (10+ years)

• Relationship Management (10+ years)

• Marketing (10+ years)

• Marketing Management (10+ years)

• Market Analysis (10+ years)

• Public Relations (10+ years)

• Leadership Experience (10+ years)

• Customer Relationship Management (10+ years)

• Customer Service Skills (10+ years)

• Robotics (1 year)

• C2B Sales

• C-Level Sales

• Public Speaking Skills (10+ years)

• Negotiation Skills (10+ years)

Links

https://www.linkedin.com/in/sheryl-a-32770a41/

Certifications and Licenses

CNPR

Certified National Pharmaceutical Representative

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