DIANE BASS

GRAPHIC DESIGNER WWW.COROFLOT.COM/DBDESIGN

adjoey@r.postjobfree.com @DIANEBASSDESIGN 850-***-**** @DIANEBASS SENIOR LEVEL GRAPHIC DESIGNER AND CONTENT CREATOR

Knowledgeable Graphic Designer bringing over 20 years' experience applying creative abilities to diverse customer projects. Highly effective at collaborating with artistic, project, production and administrative leadership to complete tasks according to budget and schedule goals. SKILLS

Adobe Creative Cloud

Branding Strategies

Communications

Complex Problem Solver

Copywriting

Graphic Design

Google Analytics

Marketing and Advertising

Social Media Marketing

Visual Design

Content Creation

EXPERIENCE

Graphic Designer and Interim Branding Manager • Community Co-op Market, Tallahassee, FL Jan. 2020 – Present

• Drove company brand identity through Implementation, refinement, and ensuring the accuracy of the Community Co-op Market (CCM) brand throughout all materials from Ads to Membership cards, and in-store memos while acting as brand identity liaison in conjunction with co-brand marketing team at NCG to.

• Lead all Marketing projects, including but not limited to day-to-day communications via social media, a weekly digital newsletter, board communications, advertisements, and website content updates.

• Authored original written collateral for website and digital newsletter on weekly basis.

• Directly participated in high level planning for many long-term projects, taking lead in establishing programs for website redevelopment, producing COVID-19 operating procedures and response, streamlining SOPs for communications and signage needs, donations program and implementation, Healthy Food Access Membership program, Member Rewards, Curbside Pick-up, to name a few.

• Maintained a consistently high quality of internal communication—written, in-person, and virtual—as is integral to the role. Prioritized reoccurring projects and special requests as needed to ensure deadlines were consistently met;

o Delegated tasks where possible to increase personal productivity, increase cross-training opportunities, and improve overall diversity in marketing materials; o Regularly utilized resources provided by co-brand to streamline design process and speed up brainstorming sessions.

• Demonstrated ability to take on various roles to provide range across projects by creating original designs for marketing packages (including print materials, brochures, banners, signs), digital materials (such as social media graphics, customer facing register displays, web graphics), and other miscellaneous collateral (like editable PDFs for quick sign DIANE BASS GRAPHIC DESIGNER WWW.COROFLOT.COM/DBDESIGN templates, editing Drupal modules on the CCM website), as well as participating in long- range planning, providing out-of-the-box solutions, and problem-solving.

• Successfully pursued business development opportunities and fostered positive relationships with business-to-business clients.

• Monitored social media and online sources for industry trends; o Coordinated, created, and scheduled content, designs and periodic updates to company website and social media platforms. Managed redevelopment of website for a more robust, user-friendly, and SEO capable platform;

o Directed changes for site architecture, content, look, and feel, to improve customer engagement and thus SEO positions for target keywords. Freelance Graphic Designer • d.b.a. Diane Bass Design, Tallahassee, FL Jan. 1998 – Present

• Aided a range of clients to develop bespoke designs, including custom logos, web banners, book jackets, posters, and flyer graphics. Assessed clients and/or project needs to tailor design process to fit commission.

• Developed project schedules to maintain forward momentum and facilitate smooth workflow between designer and client. Assisted on redeveloped brand concepts for multiple clients.

• Collaborated on concepts, and Illustrated T-shirt designs for small, Tallahassee-based online shop.

• Completed various other projects, include digital photo restoration, web concept design, Alpha and Beta reading for novels and screenplays and more.

• Managed Social Media for personal profiles, with an emphasis on curating resources for design inspiration and education.

Graphic Designer and Branding Assistant • New Leaf Market Co-op, Tallahassee, FL Jan, 2009–Dec, 2019

• Responsible for carrying out and refining company brand.

• Designed collateral including large format color posters and banners, flyers, periodicals, quarterly newsletters, print and digital ads, infographics, in-house flyers, and shelf signage.

• Composed articles and ad copy, on an as needed basis. Assisted with managing Social Media.

• Collaborated with Branding Director, and multiple outside consultants on interior design and implementation for second location.

• Assisted on generating in-depth brand guide in preparation for a second location.

• Acted as key consultant on logo and website redesigns.

• Responsible for developing and maintaining schedules for multiple design projects at various stages of completion.

• Completed bookkeeping and tracking of promotional materials such as coupons and promos.

• Assisted with quarterly planning, hiring, and performance reviews for department. Interim Marketing Manager — Nov. 2014–Jan.2015

o Supervised In-store Outreach Coordinator, who handled all in-store demonstrations and coordinates seminars, and Community Outreach Coordinator, who coordinated with DIANE BASS GRAPHIC DESIGNER WWW.COROFLOT.COM/DBDESIGN three community partners to arrange for New Leaf Market Co-op coverage at a variety of community events in and around Tallahassee.

o Handled all marketing requests, which range from reprinting existing signs and flyers to designing a new promotional program to entice vendor advertising in-store. o Saw to all regular social media postings, responses and monitoring. o Held weekly Marketing Department meetings to receive updates from Coordinators and discuss upcoming events. Attended bi-weekly Manager meetings to aid in planning for a second location, scheduled for 2016. Maintain regular schedule for all ads, flyers and newsletters.

EDUCATION

Bachelor of Fine Arts • American Intercontinential University, Chandler, AZ Mar. 2010

• Graduated Summa Cum Laude.