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Sales Manager

Location:
Tomball, TX
Posted:
January 23, 2021

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Resume:

SUSAN GIACONA

The Woodlands, TX *****281-***-****

adjnhj@r.postjobfree.com • www.linkedin.com/in/susan-giacona ACCOUNT EXECUTIVE / OUTSIDE SALES PROFESSIONAL

Extensive experience managing Fortune 500 accounts, B2B service sales, and marketing. Entrepreneurial spirit demonstrated by longstanding achievements in performance and production management. Enthusiastic about driving solutions development while providing tangible value to businesses and their clients.

CORE COMPETENCIES

B2B Sales • Business Performance Consulting • Solutions Selling • Account Management • Sales Training • Collaboration Executive Presentations • Relationship Management • Project Management • Marketing • Public Relations EXPERIENCE

4/2018-

10/2020

CMS NEW MEDIA HOUSTON, TX

Producer / Managing Partner

• Oversee production for high-visibility media projects, driving account acquisition, relationship management, and project execution. Serve as head of client, investor, and public relations.

• Clients include Discovery, Turner South, TNT, CNN, truTV, HGTV, Sony Pictures, Mary J. Blige, and others. Full list at cmsnewmedia.com/past-clientele-list. 10/2015-

1/2020

SUSAN GIACONA MUSIC HOUSTON, TX

Composer, Producer, & Performance Artist

• Manage relationships with film production stakeholders as professional composer, vocalist, producer, and actress. Recent projects include “Destiny” and “The Silent Warriors.” Select Project: Battleship Texas (https://www.youtube.com/watch?v=lqsSiedZ61w)

• Drove ideation through development of music video and film (co-produced) for The Battleship Texas Foundation to increase public awareness of preservation needs, drive tourism, and raise repair funding.

• Built strong relationships with Foundation staff and board of directors, key Texas legislative officials, and community influencers to gain project backing.

• Testified before Texas Congressional Hearing to secure $35M in earmarked funds, enabling Battleship Texas restorations and dry-dock project. Performed at multiple public and congressional events, acting as an ambassador for the Foundation.

• Licensed award-winning original song, “Walkin’ Away from Heaven,” for use by Foundation campaigns. Oversaw music video storyboard development, casting, and production crew. 2008-

Present

PASTORINI-BOSBY TALENT HOUSTON, TX

Voiceover Artist (Part-time/contract)

• Collaborate with ad agency copywriters and executive leaders of Fortune 500 organizations, including Chevron, Exxon, HP, and United Airlines, providing voiceover contribution to media projects such as corporate training videos.

• Recently voiced tour narration for Ocean Star Offshore Drilling Rig and Museum in Galveston, TX. 3/2008-

12/2011

CASA HOUSTON, TX

Court Appointed Special Advocate (Full-Time Volunteer)

• Completed 30-hour training and was formally sworn in to role by Montgomery County Family Court judge. Interviewed children and case stakeholders, then developed and presented court reports accessed by judges to make critical decisions.

3/2003-

6/2005

HEWLETT PACKARD HOUSTON, TX

Account Manager – HP Services

• Promoted to account management role due to demonstrated sales leadership. Negotiated $3M in revenue while maintaining less than 1% financial exposure of expired base contracts/lost business.

• Developed new HP Services business with major accounts and managed relationships with existing installed based service contracts to ensure longevity.

• Managed sales forecasts and lifecycle, evaluating and leveraging industry trends to drive creative solutions that maximized revenue while maintaining competitive environment.

• Served as trusted solutions advisor to assigned accounts, developing positive experiences, brand loyalty, and high satisfaction ratings. Developed and executed revenue, retention, and growth plans. 11/2000-

3/2003

HEWLETT-PACKARD HOUSTON, TX

Marketing Manager – HP Services

• Directly contributed to closure of $8.7M in B2B contracts as a revenue-producing marketing professional within North America Customer Solutions and Support Center (CSSC).

• Drove marketing strategy focused on effectively communicating depth and breadth of HP Services to all customers, partners, and internal HP personnel visiting Cypress CSSC.

• Collaborated with sales team in customer-facing role leading development and articulation of value proposition. Assessed client needs and crafted solutions relayed within CSSC briefings and workshops.

• Created and directed CSSC solutions workshops that served as closing tools and information sources for all field sales representatives. Integrated custom solution strategy into CSSC messaging.

• Participated in on-site customer meetings to build rapport while engaging business executives with HP solutions. Earned Service Excellence Award three times between 2002 and 2003.

• Established joint Cisco/Compaq VOIP marketing initiative, developed service telemarketing plan for enterprise salesforce field sales, and piloted quality assurance and custom solutions QA program.

• Managed multiple marketing and community affairs events, crafted talking points for CSSC tour stops, and trained CSSC staff on revenue-generating marcom presentations. KEY PREVIOUS EXPERIENCE

8/1995-

12/1997

CBS CORPORATION HOUSTON, TX

Account Manager, KILT Radio

• Developed B2B client accounts, collaborating with sales team in selling, planning, and execution as client partner and relationship manager. Served as central point of contact for post-sale client requests.

• Consulted with client executives to develop marketing and advertising solutions that connected and engaged audience with business products, services, and initiatives.

• Produced, coordinated, and hosted live/remote promotional events, collaborating with event sponsors to align advertising goals. Coordinated participation by multiple celebrity athletes.

• Crafted strategies, concepts, and scripts for advertisements; performed voiceovers. EDUCATION

SAM HOUSTON STATE UNIVERSITY HUNTSVILLE, TX

Bachelor of Business Administration, Marketing

BOARD APPOINTMENTS

• Board of Directors, Wheelchairs for Warriors (2017-Present); Board President (1/2020-Present) AWARDS

• Producers Choice Awards Female Vocalist of the Year (2018)

• Texas Country Music Association Single of the Year (2017)



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