CONTACT

GRACE KOVAL

MARKETING EXPERT

949-***-****

adjmu0@r.postjobfree.com

EDUCATION

SKILLSET

Northern Arizona University

****-****

B.S. Business Marketing

The James Agency - Scottsdale, AZ

Account Manager

Managed 10-12 active clients at any given time. Understood all facets of each client, their business, and expectations. Owned all elements of the documentation associated with new clients: crafting LOI’s, proposals, change orders, estimates. Quarterbacked the strategy for the client’s engagement and the team to make their jobs easy and effective. Participated in all client meetings and calls to take detailed notes and provide comprehensive recaps of conversations to clients and appropriate team members. Worked closely with the Senior Project Manager to collect and follow up on project assets. Collaborated daily with department heads from Creative, Web, Social Media, PR, Digital and Traditional Media. Worked under tight deadlines on a daily basis. Knowledgeable about the industry, evolving trends, and all disciplines within the agency.

2017 - 2018

Calm under pressure

Neat and well-organized

Motivated by problem solving

Independent worker

Works well with deadlines

Collaborative and efficient

Open-minded

Comfortable with conflict

Optimistic

Empathic in communication

Mountainside Fitness - Scottsdale, AZ

Assistant Director of Marketing

Part of Executive team that increased membership from 40,000 to over 65,000 members in two years. Increased prospects 15% YoY ('14-'15) with half the marketing budget used in 2014. Assisted CEO with all marketing responsibilities including but not limited to: Managing all social media profiles for the company including Facebook, Instagram, Twitter, Pinterest, and more. Worked directly with outside vendors on direct mail campaigns to target specific audiences throughout the year. Assisted in the creation of a new website to launch in January 2016. Assisted in the implementation of a $700,000 annual marketing budget for 2016. Produced reporting on all aspects of the marketing deployment: club prospects, website visits, social media analytics, SEO and ROI on PPC campaigns. 2014 - 2016

Foothills Sports Medicine and Rehabilitation - Phoenix, AZ Marketing and Community Relations Coordinator 2012 - 2014 Worked with the marketing team on behalf of 19 locally owned and operated physical therapy clinics. Developed and maintained relationships with professional sports teams and maximized partnership benefits. Organized work functions, trade shows, sports combines, expos and continued education courses. Designed and launched email campaigns. Designed mailers, print materials, and graphic designs. Assisted with new clinic openings and promotions. Worked with clinic owners and regional marketers to plan and set up events. Phoenix, AZ 85008

NOTEABLE CLIENTS

Mountainside Fitness

NuFACE

LAWLESS Beauty

Innovative Dining Group

Hotel Valley Ho

Mountain Shadows Resort

Face Haus

Be Social PR - Los Angeles, CA

Digital Manager

Provided strategic support on all client accounts. Created social media strategy and implementation for top strategic accounts. Managed client communication on behalf of digital team. Crafted monthly content calendar for organic and paid accounts. Managed creative team on content execution and writing compelling content. Strategized and executed campaigns across all social channels. Managed Coordinator for daily community management. Coordinated development of monthly reports with Coordinator, adding analysis to provide insight into key learnings and KPIs. Ensured efficient account management by organizing and assigning out responsibilities to the Digital team (managers, junior managers, coordinators, assistants, and interns), based on experience level and account involvement. 2018

Mountainside Fitness - Scottsdale, AZ

Director of Marketing and Communications 2018 - Present Returned to Mountainside to concentrate on new member acquisition and member retention. Oversee all communications and marketing for 18 fitness centers in the Phoenix area. Assist in new builds including interior design, signage/graphics, and sales. Create and manage annual

$800k+ budget. Manage organic social media strategy and execute all paid social media in- house. Manage and oversee email marketing campaigns, club events, and website management. Work directly with direct mail, paid digital and public relations partners. Assist in press conference preparations. Works closely with PR team on all press releases and media outreach. Manage Art Director as well as Marketing Coordinator.