Bryan E. Mitchell

***** * ******** ***, ********, Arizona 85395 • 202-***-**** • adjl0k@r.postjobfree.com

Problem Solving Examples

Drawing on experiences from the battlefield to the boardroom, I’m a highly focused, diligent, lifelong learner who applies my communications and marketing expertise to solve business problems that deliver measurable results and bottom-line growth.

Problem: Synovia Solutions sought to respond to unique market challenge presented by COVID-19 to the school bus technology industry

Solution: Created fresh brand offering from existing high-margin SaaS products, new pricing strategy and produced (in under a month) marketing assets to support launch of Bus Guardian, delivering contact tracing and hygiene verification

Problem: Carrier suffered a national reputation crisis following the announcement of a plant closure during the 2016 presidential campaign seized as a daily talking point by candidates.

Solution: Led a national public relations rehabilitation campaign focused on the donation of 500 air conditioners to Habitat for Humanity valued at more than $800,000 that included a celebrity engagement to drive social media exposure resulting in 40 percent swing brand net sentiment.

Problem: Rolls-Royce sought to expand its digital footprint into e-commerce and to streamline the enrollment process for a strategic growth area of customer training.

Solution: Earned Lean Six Sigma Green Belt by leading multi-functional team to create brand’s first e-commerce solution, moving enrollment from paper to Web solution, saving more than $200,000 in annual labor costs, improving customer experience by decreasing enrollment from three days to 30 minutes and increasing enrollment by more than 10 percent year over year while demonstrating the viability and security of third-party e-commerce solutions.

Problem: Regional Command North Afghanistan needed to communicate vital messaging to largely uneducated and rural population about the drawdown of NATO troops and increase voter enrollment during a crucial transition period in 2013-2014.

Solution: Instituted aggressive campaign that favored Afghan radio over Western media to communicate key messages in audio for largely illiterate audience coupled with paid social media in native language leading to 40 percent increase in audience size among target audience and 30 percent decrease in negative media coverage tied to military drawdown ahead of pivotal national election.

Professional Experience

Synovia Solutions, Goodyear, Arizona (2018 – present) – Director, Brand & Marketing

Synovia Solutions is a Software-as-a-Service industry leader providing GPS-powered fleet intelligence solutions

Blended three existing SaaS solutions into rebranded COVID-19 focused product delivering contact tracing and hygiene verification for the school bus branded Bus Guardian, including pricing strategy that resulted in multiple 7-figure contract wins during summer 2020

Generated more than $40 million total contract value pipeline in lead generation

Executed two Web site refresh projects and paid digital media campaigns that grew Web visitors by ~200 percent year over year and online lead generation by more than 300 percent

Led team of four junior marketing associates and inside sales representatives focused on lead development, nurturing and conversion

Managed creation of all content video, graphic, case study, white paper, tradeshow and brand related collateral across two brands and two industry verticals: Public Sector and K12

Grew social media audience by more than 600 percent and converted channels into lead-generating mechanisms while reducing customer service response to less than 24 hours per ticket

Led transition from Hub Spot to Salesforce Pardot marketing automation software that led to improved lead scoring and 400 percent increase in email open rate

Executed public relations campaigns that resulted in dozens of stories in national TV(Good Morning America, Fox Business, CBS News and print outlets and captured CES 2019 Innovation Award for school bus tracking app Here Comes The Bus

Carrier, Indianapolis (2014 – 2018) – Marketing and Communications Manager

Carrier is a world leader in manufacturing, sale and service of heating, ventilation and air conditioning products

Managed advertising and public relations campaigns that includes television, radio, print and Web products to promote a leading brand in residential and commercial climate control

Led advertising agencies in the development of creative products to satisfy advertising/PR campaigns across multiple brands for residential, commercial and aftermarket businesses

Collaborated on media activities with leading tech and consumer brands: Apple, Google, AT&T, Amazon, Comcast, Home Depot, Habitat for Humanity focused on smart home technologies

Developed strategies, programs and initiatives aimed at growing commercial business

Partnered with national sales team to develop and execute lead generation programs aimed at homebuilding industry

Launched social media in October 2014, growing footprint from zero to nearly 40,000 likes and expanding social media footprint across multiple brands and platforms

U.S. Navy Reserve, Afghanistan (2013 - 2014) – Deputy Public Affairs Officer

Served at Camp Marmal, headquarters for all American forces in the largest of six regional commands in Afghanistan during a time of massive transition and communications challenges

Lead spokesman for all American forces in Regional Command North, ensuring key messages are amplified via an integrated media and marketing campaign

Served as deputy/operations officer to German Public Affairs Officer, led a multinational staff that included personnel from six countries supporting a coalition of 17 nations deployed across nine provinces and more than a dozen installations

Led multi-national public affairs staff (6 people) focused on two command priorities: training our Afghan counterparts in external and internal communications and command messaging focused on coalition drawdown during period before crucial 2014 Afghan national elections

Coordinated media efforts for all embedded journalists working in the nine province region, led proactive campaign to highlight role of American forces support of the Afghan National Army that generated coverage from BBC, NBC, The AP, Al Jazeera, Washington Post among others

Rolls-Royce Corporation, Indianapolis (2009 to 2014) – Marketing & Public Affairs Manager

The largest Rolls-Royce manufacturing site in North America, Rolls-Royce focuses on the design, development and manufacturing of gas turbine engines for international civil aerospace and the Department of Defense.

Prepared, designed and executed integrated marketing and communication strategy and campaigns, collaborating with internal stakeholders and external representatives

Responsible for all digital marketing tools, including creation, management of external vendor resources and deployment of touch screen, multiple mobile applications (external and internal), Web assets and social media (Facebook, Twitter, LinkedIn, YouTube)

Supervised marketing specialist who focused on administrative and entry-level marketing responsibilities

Served as youngest member on the Political Action Committee board, arranging all senior level events for Rolls-Royce Indianapolis; including high-visibility visits by general and flag officers, defense industry senior leaders and members of Congress and their staff

The Stars and Stripes, RAF Mildenhall, England (2005 to 2008) – Bureau Chief

The newspaper serving American troops and diplomats globally, including remote combat outposts.

Led news staff in the United Kingdom bureau responsible for covering seven installations

The Knoxville News-Sentinel, Knoxville, Tenn. (2000 to 2005) – Staff Reporter/Photographer

The newspaper of record for East Tennessee, covering 16 counties with a population of 1.5 million

Knowledge, Skills & Abilities

Media Relations / Internal Communications / Email marketing / Staff Supervision & Management / Marketing Automation / Google Search Engine Marketing / Social Media Management (Paid & Organic)/ Public Relations / Salesforce & Pardot / Adobe & Marketo / Video Production / Lead Generation / Webinar Management / Google Analytics / Website Management / Cause Marketing and Philanthropy Management / Direct Mail Management / Account Based & Content Marketing / Copy Editing / Government & K12 Sales and Marketing / BDR & SDR Management / People Development / Leader / Believer in Culture as King

Education & Training

Indiana University: Indianapolis Public Administration

Ongoing Master of Arts

Columbia University: Online Digital Marketing Certificate

October 2018

Defense Information School: Fort Meade Public Affairs Qualification Course

2012 Maryland

University of Oklahoma: European Military Campus

2009 Master of Arts International Relations

University of Tennessee: Knoxville, Tennessee

2006 Bachelor of Arts Spanish

2000 Bachelor of Science Communications

Universidad de Alicante: Alicante, Spain

1999 Completed semester-long Spanish language course

Contact this candidate