HAILEY SUSSER

New York, NY ***** 516-***-**** adjkxs@r.postjobfree.com @haileysusser

EXPERIENCE

PURPLE, New York, NY

SENIOR ACCOUNT MANAGER, SOCIAL MEDIA August 2020 – Present

● Conceptualizes storytelling themes across a variety of brands ranging from lifestyle and hospitality to beauty and fashion.

● Strategizes content and brand partnerships for clients.

● Leads the development of brand and creative strategies across the PURPLE portfolio as well as the PURPLE brand as a whole.

● Ensures all messaging is aligned across all brand channels, both online and offline to create a cohesive brand flow.

● Oversees all content creation and brand marketing initiatives for owned, earned and paid channels. AUTHENTIC BRAND GROUP, New York, NY

SOCIAL MEDIA MANAGER November 2019 – March 2020

● Created and executed both domestic and international influencer campaigns for product launch and brand

● Used data and analytics to continually measure the impact of content and optimize content marketing programs across all channels

● awareness.

● Creatively directed social media photo shoots to align with brand needs and page aesthetic.

● Created, edited, and published social media calendars for six luxury fashion brands including Judith Leiber, Hervé Léger, and Hickey Freeman.

● Owned and analyzed weekly and monthly social media performance on Socialbakers to determine the best strategy for each platform of each brand.

● Worked with the brand and marketing teams to develop a social media campaign to re-launch the iconic Barney’s New York.

BRAINTRUST AGENCY, New York, NY

SOCIAL MEDIA MANAGER June 2019 – November 2019

● Created strategies, creating custom assets, influencer campaigns, and paid social media.

● Analyzed social media statistics to determine how well certain posts perform.

● Developed wide-spread social media strategies for existing and potential clients. SOCIAL MEDIA COORDINATOR June 2017 – June 2019

● Monitored influencer posting on all social media platforms in order to optimize results for both the brand and the influencer.

● Built out social media calendars for over ten brands.

● Owned community management on each account.

JULIA ROTH DESIGN, New York, NY

SOCIAL MEDIA ASSISTANT July 2015 – June 2017

● Increased social media following by 141% by creating customer content and copy.

● Performed complex tasks including appointment scheduling for the CEO, preparing InDesign and Keynote presentations, managing budgets, and creating excel spreadsheets to track expenses.

● Collaborated with vendors to negotiate pricing and develop a budget for home design projects. SKILLS

COMPUTER SKILLS MAC AND PC PROFICIENT

● Microsoft Suite: Word, Excel, Power Point; Adobe Suite: InDesign, Photoshop, Illustrator; Keynote; Wordpress; Canva; Hootsuite; Socialbakers, Schedugram; SproutSocial; Wix; Squarespace; Google Analytics; Facebook; Twitter; Instagram; Pinterest; Tumblr; TikTok; YouTube EDUCATION

BOSTON UNIVERSITY Bachelor’s Degree School of Education, College of Communications

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