Fares Laroui

+216-******** Date of birth : ** October 1991 adjkmo@r.postjobfree.com

Professional Experience

eXo Platform: Product Marketing Specialist

September 2018 – Present

Create content across different channels (blogs, whitepapers, case studies, tutorials, product sheets, specialized software directories and webinars)

Work closely with Sales to provide sales enablement and presentations/demonstrations of the product to clients and prospects

Collaborate with the Product Management team to ensure the evolution of the product

Conduct market research and benchmarking

Identify market opportunities and trends and transform them into product proposals

Manage email marketing activities (promotional emails, newsletters and email/customer journeys tailored to specific buyer personas)

Pierre Fabre Group: Marketing Intern

March 2018 – September 2018

Analyzed sales data and reported the findings to senior executives

Performed market research and competitive analysis

Participated in the preparation and implementation of product launch actions and events Google Analytics consultant: Freelance

October 2017 – February 2018

Collect and analyze statistical data on website traffic

Write weekly or monthly reports and make recommendations to improve website performance SONOBRA Group (The Heineken Company): Trade Marketing Intern January 2017 – May 2017

Participated in the preparation and implementation of different in store actions and events

Developed a model to measure the level of satisfaction and repurchase intentions of a new SONOBRA group product

Administrated and monitored both quantitative and qualitative research studies

Analyzed and interpreted the results using IBM SPSS and QSR NVIVO Education

2017 Mediterranean School of Business: Master in Business Management / Marketing 2015 Institut Supérieur des Etudes Appliquées en Humanités de Tunis: Degree in Business English 2011 Lycée Rue de Marseille: Baccalauréats in mathematics Software Language Certifications

Microsoft Office Arabic: Native Speaker Google Analytics, Ad Search Marketo, Mailchimp French, English: Bilingual HubSpot Inbound Marketing Google Analytics, Ads HubSpot Content Marketing

Wordpress

Camtasia

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