GERARDO LEISER

786-***-**** • adjil6@r.postjobfree.com

ECOMMERCE STRATEGIC SPECIALIST & CREATIVE WEBSITE DESIGNER, WITH A TOTAL FOCUS TO CUSTOMER’S OBJECTIVES, GRAPHIC DESIGN, AND TECHNOLOGICAL ADVANCES

SUMMARY

Over six years managing and developing e-commerce stores using Shopify, Wordpress, Wix, Selfie and GoDaddy platforms.

Extensive experience in online sales, product launches, promotions through various channels such as AdWords, social media ads, and platforms such as Amazon Seller and Shopify.

Experience with Adobe Creative Suite, Google Analytics, AdWords, Facebook Ads Manager, and SEO monitoring tools.

Knowledge of HTML / CSS, Liquid and common troubleshooting.

Over 10 years of experience working with Photoshop

Expertise in managing all site merchandising including navigation, categories, visual art, search engine optimization, product setup and activation through innovative ideas and approaches to drive customer growth.

Detailed, organized, creative, results oriented, team player and multi-tasker with the ability to prioritize daily tasks.

PROFESSIONAL EXPERIENCE

MIAMI BE DIGITAL AGENCY —Miami, FL

Senior Graphic Web Designer & Ecommerce Specialist, March 2020 - To present

Design, create and maintain web content to meet customer requirements.

Design and optimize graphic visual content for social media, Facebook Ads and website.

Design and customize product photography for marketing campaigns.

Improve the consistency of visual arts assets across all platforms for clients.

Developed a wide range of graphics and layouts for product illustrations, company logos, and websites with Photoshop software.

Craft solutions for layout and styling issues across multiple browsers and mobile devices.

Update and maintain websites.

List products on various online ecommerce sales channels.

Support with inventory counts of online stores and maintain desired quantities of products for the different customers.

Manage a team of graphic designers and review final work for clients.

See through a project from conception to finished product.

Perform other duties as assigned.

BE DIGITAL AGENCY —Miami, FL

Shopify Ecommerce Specialist, January 2020 – March 2020

Establish a scalable and reusable template(s) for our clients’ category and marketing landing pages.

Construct design solutions with the e-commerce team with a focus on improving website usability.

Utilize insights from research and analytics to form new design solution.

List products on various online ecommerce sales channels.

See through a project from conception to finished product. HEADQUARTER TOYOTA —Miami, FL

Internet Sales Specialist- Car Dealership, February 2019– December 2019 GERARD LEISER Phone: 786-***-**** Page 2

Overseeing all aspects of the department including handling Internet leads, inbound phone calls, and customer retention, for both sales and service.

Managing Internet sales activities.

Receiving inbound sales phone calls and Internet leads.

Contact customers and perform a needs analysis including make, type, and features of vehicle desired.

Explain features and demonstrates operation of vehicle in showroom or on road.

Works with Sales and F&I Managers to negotiate sales price, including tax, trade-in allowance, license fee, and discount, and requirements for financing or lease payment of vehicle.

Completes all paperwork and arranges for delivery and registration of vehicle.

Cultivate and nurture healthy business relationships with customers, banks, financial institutions and factory representatives.

DANYCAR AUTOSALES —Miami, FL

Digital Marketing Manager, January 2018 – January 2019

Oversee management of updates, design, and UX on all digital channels.

Maintain all car inventory on time using cloud-based management software like WordPress.

Analyze digital performance data to make key recommendations for Desktop & Mobile App optimization.

Conduct website and social media audits to ensure best practices are being used.

Conduct and report analysis of site and social traffic.

Manage and oversee Ecommerce Digital marketing initiatives.

Develop strategies to improve sales including content layout, loyalty programs, personalization, SEO/SEM, social promotion, mobile, affiliate marketing, retargeting etc. WAYMIL LLC — Caracas, Venezuela / Miami, FL

Ecommerce and Social Media Manager, February 2013 – August 2018

Develop Social Media and online campaigns.

Foster customer support relationship for VIP clients.

Manage the eBay site merchandising including strategy, UX Design, development, testing, product set up and internal search.

Maximize site optimization and analysis to improve the user experience.

Build relationships with ecommerce technology partners and third-party service providers, UPS, FedEx, DHL to maximize revenue potential and minimize lost opportunities.

Manage strategic site redesign to improve brand messaging, engage new users, and improve conversion.

Manage SEO strategy and campaigns to grow user base and improve brand awareness.

Develop ecommerce inventory.

Monitor and report sales activities and trends based on data analysis of future replenishment orders, pricing updates and products requiring potential revision.

Assist with the creative direction for web and email content, as well as promotional strategy and implementation.

GL DIGITAL MEDIA AGENCY — Santiago, Chile

Digital Marketing Manager, January 2010 – December 2012

Curate social media campaigns and online content in addition to implementing other forms of strategic digital campaigns to increase brand awareness.

Foster relationships with digital agencies throughout the country as well as with media contacts.

Compile forecasting reports for digital marketing initiatives and web analytics.

Maximize and administer usage of online marketing budget.

Manage creative direction for web, email content and promotional strategy.

Manage SEO, PPC campaigns and Google Ads.

GERARD LEISER Phone: 786-***-**** Page 3

Oversee products offered and merchandising to ensure sales were maximized and orders delivered were accurate. Worked directly with merchants and drop ship vendors to ensure product images are received and uploaded to the site, as well as removed discontinued product lines.

Build relationship with IT technicians to optimize inventory management strategies.

Configure/add/remove/edit items and images to provide the most accurate representation of the products on each customer’s web portal.

VENTOOLS — Caracas, Venezuela

Graphic Designer, March 2008 – November 2009

Improve the consistency of social media messaging and assets

Oversee with the Art Director all scopes of projects to determine timeframes and social media regular publishing schedule. Developed a wide range of graphics and layouts for product illustrations, company logos, and websites with Photoshop software.

Develop graphics for product illustrations, logos, and websites.

Review designs for errors before printing or publishing them.

Develop the overall layout and production design for advertisements, brochures and magazines.

Develop SEO and generation of inbound traffic.

Identify target customers.

KOEMAN AGENCY — Caracas, Venezuela

Graphic Designer Intern, February 2007 – January 2008

Create visual aspects of marketing assets, websites, icons and infographics.

Develop a wide range of graphics and layouts for product illustrations, company logos, and websites with Photoshop software.

Identify design elements, photographs and other components necessary for a website design.

Manage client proposals from typesetting through to design, print and production.

Determine size and arrangement of illustrative material, copy and font style.

Prepare rough drafts of material based on an agreed brief. EDUCATION

Html5, Css3 and Javascript

With Sergio Flores Martínez, 2019

Ap Animation School

Digital Design Master, 2018

E-Commerce Certification

eMarketing Institute, 2016

Graphic Design & Visual Effects

AP Animation School, Venezuela, 2008-2009

Graphic Designer

Nueva Esparta University, Venezuela, 2005-2008

PROFESSIONAL DEVELOPMENT TRAINING

Social Media Marketing.

Google AdWords.

WordPress CMS.

SEO

GERARD LEISER Phone: 786-***-**** Page 4

Project Management.

eBay, Shopify, Amazon Seller.

Google Analytics.

Video Editing.

E-commerce growth.

User experience (UX).

Website Design & Development.

Adobe Photoshop, Premier, Illustrator.

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