KEVIN SCRIMGEOUR

301-***-**** adjif6@r.postjobfree.com

DIGITAL MARKETING COMMUNICATION DIRECTOR

DIGITAL STRATEGY STRATEGIC PLANING & EXECUTION

INTEGRATED MARKETING DIGITAL ADVERTISING SEO

DATA ANALYTICS SEM OMNI CHANNEL MANAGEMENT

CORE COMPETENCIES

Results-driven Digital Marketing and Communications Director with extensive experience executing strategies that accelerate media coverage, brand awareness, online reputation, and marketing automation success across multiple industries. Proven strengths in team mobilization, operations management, relationship development, and client services.

Adobe Analytics Certified Facebook Blueprint Certified Google Analytics Certified Google Ads Mobile Marketing Communications Digital Media Planning Digital Engagement SEM SEO Trend Analysis Customer Relationship Management CRM Implementation E-Commerce Budget Management Customer Lifecycle Marketing Marketing Automation Trickle Campaigns PPC Long-Tail Targeted SEO Multi-Point Dealership Sales Funnels Negotiations A/B Tests Digital Lead Generation ABM Demand Generation Tactics Lead Generation Media Buying

WordPress Strategic Partnerships Marketing Analytics Salesforce Marketing Cloud Peer-to-Peer Campaigns Email Marketing Customer Journey Online Retail Market Research

Google Data Studio Google Search Console Tableau

PROFESSIONAL EXPERIENCE

GrubPayNow dot Com Washington, DC 2020 - Present

SENIOR DIGITAL MARKETING AND COMMUNICATIONS DIRECTOR

Key Highlights:

Achieved a 378% ROI on marketing campaigns.

Manage B2B client acquisition for fast growing global startup.

Lead cross-functional remote team in support of sales.

Develop Salesforce and Marketo based multi-channel marketing leveraging 3rd party data.

Design websites, sales funnels, webinars, and SEO content.

Digital Advertising Consultants Washington, DC 2014 - Present

DIGITAL MARKETING DIRECTOR :

Direct operations for remote cross-functional teams of nine marketing professionals, achieving increase of sales, correlating to $100M + in sales. Execute communication, PR, advertising and digital engagement initiatives for companies. Oversee CRM installation. Cultivate strategic partnerships and manage vendor relationships. Fuel engagement through application of expert SEM-SEO tactics.

Cut advertising costs by 32% by developing omni-channel digital communication strategies.

Drive 400% increase in search traffic and digital engagement for 35 clients by executing digital and mobile marketing campaigns that increased leads and sales.

Digital Advertising Consultants

Catapult lead volume by 150% by strategically implementing seven client websites and one group website for a startup, while significantly improving KPI performance.

Spearhead the development, preparation and management of project plans and budgets in excess of $35M, overseeing operations to ensure delivery of projects in a timely, cost-effective manner.

Sheehy Auto Stores/Vinco Management MD & VA 2005 - 2014

MARKETING DIRECTOR, DIGITAL

Combined digital advertising, affiliate programs, paid search, marketing automation, TV, and direct mail to achieve $1 billion in sales.

Administered strategic direction to 6 Executives, 19 General Managers, and 7 direct reports.

Increased repeat business from 5% to 14% by optimizing ROI, traffic, sales growth and digital marketing efforts. Launched Sheehy Select and integrated innovative sales strategies to improve car sales from 8K to 30K units per year. Managed various marketing programs according to challenging budget constraints.

Improved social footprint to 10M+ annual impressions by championing public relations management and event planning, integrating high-impact marketing content across social media and digital marketing platforms.

Drove campaign and related event visibility to raise $2M+ funds or American Heart

Association and Susan G Komen Race for the Cure.

Managed and cultivated vendor relationships across a 75K+ membership customer loyalty program to improve sales growth. Instituted a 360-degree marketing program by establishing an innovative vendor matrix to capitalize on business unit volume to slash costs.

Launched micro-moment SEO campaigns, SMS opt-in campaigns and hyperlocal advertising campaigns to fuel sales, streamline product announcement, and drive engagement.

Wall Street Mortgage NY 2000-2005

MARKETING MANAGER

Developed compelling sales presentations, webinars, trade shows, and white papers to drive new and existing sales for wholesale mortgage lending.

Optimized cross channel marketing using enterprise marketing solutions.

Sequoia National Bank MD 1998-2000

MARKETING AND COMMUNICATIONS COORDINATOR

Managed marketing and communications for National bank in Maryland.

Increased sales by 300% for CD's, mortgage lending, and other bank products.

EDUCATION

MIT Sloan School of Management Digital Marketing Analytics, Course

The American University ǀ Master of Arts – Strategic Communications, Currently Pursuing

The American University, Kogod School of Business ǀ Master of Business Administration – (MBA)

University of Maryland ǀ Bachelor of Science Degree – Marketing

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