NYMPHA H. GONZALEZ

adjhdx@r.postjobfree.com +639**-***-****

SKILLS:

● E-commerce Marketing and Management

● Social Media and Campaign Management

● Events Management

● Brand Marketing and Management

● Sales and Logistics Management

● Budget-management skills

● Merchandising

EMPLOYMENT HISTORY:

HEAD OF DIGITAL MARKETING

Fuma Tobacco Retailers, Inc.

July 2020 - December 2020

● Overall in-charge of the company’s channel development and heads all online sales channels

● Identifying possible marketing services to offer to clients

● Developing a pricing matrix that maximizes profits but considers customer satisfaction

● Developing standard operating procedures for each service offered

● Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies

● Identifies, develops, expands, and create online and offline marketing channels

● Developing new and advance digital marketing channels to adapt to the current trend and situation

● Developing different sales and marketing funnels to achieve KPIs of the team

● Developed an online community for smokers and vapers to have them updated on the current trends and promotions

● Digitalized and developed a new rewards program for current customers and a 3-step sign up to new customers

● Marketplace sales doubled in a month vs. total of last year

● Revamped social media accounts and websites

● Created a job description and job requirements for each team member

● Identifying manpower requirement as the business expands and interview, hire and train new marketing employees

FREELANCE BRAND AND E-COMMERCE MANAGER

June 2018 – Present

● Administrate the creation and publishing of relevant, original, high-quality content targeting the brand’s market (for all channels and ads)

● Campaign strategy development to ensure that monthly KPIs are hit across social media platforms

● Social community growth, development, and social media listening – building brand image and turning fans into customers

● E-commerce marketing – responsible for sending traffic to different e-commerce platforms and their brand website

● Strategizing promos and giveaways to gain better digital consciousness and more customers

● Lead Generation and Social Media Ads

● Integrates all digital channels (social media, SEO/SEM, content marketing, email, digital marketing)

● Messenger chatbot creation and management

SALES AND MARKETING MANAGER

Optimus Tech Asia Inc.

August 2017 – August 2018

● Develops marketing plan for B2B and B2C products

● Plans, budgets, and executes product launches and joining expos

● Product Pricing, merchandising, and building an e-commerce business

● Led building the company’s website and managing it

● Develops social media content and calendar for the company’s brands

● Cold calls and meets with clients for the GPS tracking system

● Meets with potential retail market channels for consumer electronic goods BRAND ASSISTANT

Kenstand Philippines, Inc.

Exclusive Importer and distributor of Esse, Bohem cigarettes, and Cheong Kwan Jang in the Philippines October 4, 2015 – March 30, 2017

● Develops, implements, and executes marketing initiatives and activities for brands

● Discuss and negotiates with key accounts with promotions and marketing plans of the brand.

● Hands-on with product launches and different types of promotions

● Assures the availability of the product in all stores of different channels

● Negotiate and close contracts for the new brands

● Meet and discuss with distributors for promotions, launches, and market growth of brands

● Maps potential customers to generate leads for the organization

● Does regular competitive check on other brands in different channels

● Assures stocks in the company’s convenience store

● Strategic placements of products in the convenience store

● Responsible for the pricing and markdown of near expiry products

● Monitors the movement of the products and daily sales

● Sends PO to suppliers and prepares payments

MARKETING ASSISTANT

RPG Distribution Services, Inc.

Rustans Groups of Companies

April 2015 – October 2015

● Coordinates with P&G Singapore for the development and promotions for Old Spice

● Coordinates with agencies for the production of gondolas and placements that will be in stores

● Coordinates with the ad agency for the look of the Facebook page of Old Spice Philippines

● Handles promotion for AFPCES for P&G products

MARKETING ASSISTANT – EVENTS

AMRC Holdings Company, Inc.

Xentro Malls and Dreamwave Hotels and Resorts

April 2014 – January 2015

● Plans, budgets, and executes events and promotions for malls, hotels, and resorts.

● Negotiate and close contracts with artists for mall tour events

● Budgets for all promotions and events of every mall

● Creates promotion ads and flyers for malls, hotels, and resorts

● Updates social media of all malls, hotels, and resorts of the company for promotions and event EDUCATIONAL HISTORY:

BACHELOR’S IN MASS COMMUNICATION

Pamantasan ng Lungsod ng Maynila

Intramuros, Manila

Graduated 2014

Florentino Torres High School

Juan Luna, Manila

Graduated 2009

CENTEX Manila (Center for Excellence)

Ayala Foundation Inc.

Graduated 2005

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