Edmond Addison

Marketing Business Profile

adjghp@r.postjobfree.com • linkedin

914-***-**** • New York, NY

Qualifications

Summary

An accomplished professional with progressive experience in marketing and coordinator positions. Experience with innovation and creative problem solving while promoting teamwork. Communicative and personable, able to efficiently manage staff, develop relationships, and promote organizational objectives while delivering exceptional customer service that promotes customer loyalty.

Education

M.S. in Business Management & Leadership, 2020

CUNY School of Professional Studies, New York, NY

B.A. in History & Economics, 2013

Manhattanville College, Purchase, NY

Employment

Experience

Marketing Manager, WePlayed, New York, NY 2020 to Present

Develop unique marketing opportunities for consumers to search and discover their favorite athletes and teams. Create and share favorite moments from over 30,000 current season and historic games from SEC, ACC, Big 12, Big East, Conference USA, and Mountain West.

●Established and maintain comprehensive video library for all athletes and teams for consumers to search and discover applying innovative technology to capture, create, curate, and manage short-form video.

●Generate hundreds of “Moments,” profiles and playlists for a wide variety of distribution partners including Learfield IMG College, Sidearm Sports, and schools from the SEC, ACC, Big 12, Big East and others.

●Enhance fan experiences and the connections they have to their favorite teams.

Head Soccer Coach, The Masters School, New York, NY 2017 to 2020

Supported student athletes by designing and executing training programs and collaborating with students, families, and coaches. Analyzed film and provided comprehensive instruction in adherence with school policies and mission. Designed and ran drills to encourage player development and lead meetings for team members.

●Led team to undefeated record while promoting physical fitness, sportsmanship, and teamwork.

Personal Trainer Event Coordinator, New York Athletic Club, New York, NY 2013 to 2020

Developed and implemented personal training programs for 80+ clients per month that addressed personal goals through exercise and nutrition recommendations. Established program objectives, goals, and potential challenges and improved client outcomes and performance through motivation and support. Clearly communicated services and provided exceptional customer service. Partnered with fitness director to develop and execute fitness programs, marketing strategies, and special events.

●Coordinated 50 leading fitness brands and their user experience for the NYAC Fitness Expo.

●Applied outreach strategies, developed content calendars and facilitated webinars shared across social media platforms to promote organizational events and services.

●Promoted products and services by networking with prospective and existing clients.

Professional Soccer Player, NY 2013 to 2017

Played multiple positions as a professional soccer player for several clubs, including the NY Cosmos, Westchester Flames and New York Athletic Club.

●Created fan engagement programs for the NY Cosmos.

●Promoted positive community relations by contributing to youth development soccer programs.

Data Coordinator Internship, FC Harlem, Harlem, NY 2011 to 2013

Completed project with the executive director to support the growth and development of a youth program. Researched and analyzed data to assess the development of over 75 participants within the program to identify international market viability. Collaborated with local organizations to expand host locations. Utilized soccer as a means to address academic enrichment, promote leadership skills, and encourage healthy lifestyle for children in the inner city.

●Assembled and analyzed data from afterschool program to determine how to improve services and identify students needing additional support.

●Utilized Salesforce.com and email marketing programs to increase distribution and member participation.

●Facilitated attendance of youth leaders in workshops at the Global Youth Summit with other young leaders from New York’s inner city.

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