MARA NICOLE CHERNIN

adjggi@r.postjobfree.com <> 617-***-**** <> NY, NY

TLC Marketing Worldwide, New York, NY Nov 2017-Apr 2020 Senior Strategic Partnership Manager

Spearheaded Account Management and Partnerships for THANKS, AT&T's national customer loyalty program; managed scope, KPIs, budgets, THANKS events and effective program delivery

Shaped and implemented AT&T’s THANKS national and regional proposition and partner strategy by focusing on data driven content to incentivize customer loyalty and enhance customer value

Designed and implemented end to end processes, protocols and best practices for partner acquisition, (lead generation, strategic pitches, closing and retaining partners), onboarding and launch

Crafted, reviewed, issued and responded to legal agreements between agency, partners and AT&T

Led and monitored THANKS program and partner performance and assessments

Developed and analyzed internal & external reporting to circulate executive dashboards

Coordinated and consulted with wider client teams: executive leadership, product, communications, marketing, client agencies, to generate innovative narratives to facilitate customer and partner engagement

Utilized consumer insights and analytics to direct THANKS program evolution and proposition development in order to create a 16-month partner and marketing and placement acquisition strategy

Structured and drove THANKS scope of work ensuring positive contribution to the agency’s profitability (secured and onboarded over 20 national partners including Americas Test Kitchen, Darden, Blaze Pizza, TGIF, Potbelly)

Provided collaborative, strategic, pragmatic leadership and expertise to agency, clients and partners PEACH, Waltham, MA Oct 2015-Dec 2016

Sales & Marketing Manager

Created and launched strategic sales and marketing initiatives and processes to improve competitive positioning, market expansion, and sales force productivity

Instituted and managed external partnerships for marketing, branding and sales force & consumer acquisition strategy

Produced live and digital events; establishing and executing on best practices and processes for brand PR and sales force

Managed logistics, operations and execution for branding and recruiting activities and live events

Developed, coordinated and managed the monthly marketing dashboard

Content creator for e-commerce site and marketing assets

Managed and prioritized CRM database of 5000+ leads and designed in-house reporting GLOSS48, Boston, MA Sep 2013-Feb 2015

Director of Brand Partnerships

First team hire for digital marketing and sales platform beauty start-up

Cultivated business development in hybrid role of account management and partnerships, working directly with CEO & CMO: responsible for lead generation, pitching, onboarding, maintaining and retaining 250+ brand relationships by strategically curating and managing a pipeline and marketing calendar of brand events

Researched the independent beauty market and developed a brand database of over 4,000 brands for the company’s sales pipeline

Negotiated buying terms with brands (selection, marketing strategy, price, quantity, and delivery/shipping)

Acquired industry expertise and actively monitored customer and competitor activity to create long-term brand equity and marketing positioning

Collaborated cross functionally to maximize sell through and item velocity to drive revenue and profit contributions

Analyzed and reported on event performance data to identify areas of improvement and financial goal achievement THE TJX COMPANIES, INC Framingham, MA May 2012- Jan 2013 Project Management Intern, Marmaxx Store Operations NORDSTROM, Natick, MA May 2007- Sep 2010

Department Manager, Individualist & Savvy (2008-2010); Savvy (2008); Hosiery (2007-2008)

Excelled to #1 Individualist Department in entire company for 41% increase in revenue for 2009 Anniversary Event

Hired, developed and managed a team of eight on a $2M sales floor

Coached and mentored five team members to promotions for onward management positions

Analyzed reports, developed sell thru strategy and recognized opportunities that influenced buys

Partnered with buyers and vendors; maintained awareness of product line themes and consulted on consumer trends to drive profit

Assistant Department Manager, Brass Plum (2007)

Individualist Intern, Durham, NC (2007)

Education

BABSON COLLEGE, FW OLIN GRADUATE SCHOOL OF

BUSINESS

MBA, May 2013

Babson Retail Club: Vice President of Events

Babson Association for Women MBAs: Director of Events ELON UNIVERSITY

BA, May 2007

Delta Delta Delta

Passions & How I Reset

Creating in the kitchen Merchandising, redecorating and styling homes & closets Functional Arts & Crafts Scrolling & getting inspired on Pinterest Exercise Indulging in and talking about food & recipes Planning my next travel adventure Dogs Using my dyson obsessively

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